Start from 1980

Chapter 983 Car Project
However, if the newly entered cars settle in Shanghai, it is just in line with the decision of the three large passenger car bases.

Because the passenger car industry is designated as Shanghai, FAW, and Second Automobile, which is commonly known in the industry as the "three big three small" structures.

This place is the most suitable, because Volkswagen is located in Pujiang, and has almost formed a complete car system. Even if some materials have to be brought in from other places, it can still survive.

And he doesn't need to start from zero like others. He is now the owner of several cars, not to mention AMC, Porsche, Bentley, Rolls-Royce, and Rover. Last year, he even arranged for Porsche to acquire Skoda 0 % of shares.

Porsche naturally has no objection to his order, after all, Su Chen has reserved 10% of the shares for him.

Skoda may not accept it if it is acquired by other car brands, but Porsche is different.

For the sake of the US dollar, coupled with the turmoil, they simply sold 70% of the shares to tide over the difficulties.

In terms of sub-brands alone, Volkswagen may not be comparable to Su Chen now.

It's just that Volkswagen is focused on making cars, while he is gathering wool everywhere, holding everything in his hands, so the stall is getting bigger and bigger.

Basically every industry has his traces.

At this time, there are actually not many local auto brands in China. At the same time, in the current Chinese auto industry, there are only three auto companies such as FAW, No. [-] Automobile and SAIC. .

Therefore, luxury cars such as Porsche and Bentley are not suitable for importing, otherwise they do not know who to sell to.

The reason why the Jeep is cool is that the biggest problem is that the price is too high, and people can only look at it from a distance.

If you want to enter the current automobile market, price positioning is particularly important.

After writing and drawing a lot of things on paper, Su Chen decided to introduce Skoda into China and set up a joint venture with SAIC, but he didn't need to do it himself.

As long as the decision is made, arrange for the people below to get it done.

After putting away the pen and notebook, Teacher Su sighed. Others were hiding behind the scenes and doing behind-the-scenes talk, but he was as busy as his grandson.

But it seems that he is enjoying this process, and it seems that his realm is not enough.

The next day, Su Chen continued to take people for a walk on the streets of Shanghai. After all, it was tomorrow to go to the public for a visit, so today was just a chance to be lazy.

Go to see the tomb of the national soul, and then go to Longhua Temple. It's a pity that the construction of the Oriental Pearl Tower has not started yet, otherwise you can leave a few photos of this period.

……

Shanghai Volkswagen is not yet called SAIC Volkswagen, and its location is still located in Anting.

Lu Ji'an, who was the president of Shanghai Automotive Industry Corporation at the time, received a call from Dean Zhu yesterday, saying that someone would come to visit today, but he did not specify the identity of the visitor.

So yesterday Lu Ji'an arranged for people to prepare for today's reception, because this year was the last deadline for President Zhu's three-year military order.

Moreover, Dean Zhu has to come here in person, which adds up to a heavy amount.

The person who can accompany Dean Zhu is most likely the chief engineer.

This factory was initially decided by President Zhu. On July 88, 7, the Shanghai Santana Car Localization Alliance was established. This is a nationwide alliance.

Under the guidance of the general concept of "Chinese brand", the supporting manufacturers promise to follow the quality standards of the masses that have repeatedly caused troubles in the first few years.

At the beginning, the German side was not very active in localization, and was very coy. Later, Dean Zhu made it clear to the Germans that if the localization was not successful, Shanghai Volkswagen would be closed.

As a result, the attitude of the German side changed 180 degrees. Dr. Hahn, the chairman of the Volkswagen Group who was visiting Shanghai at the time, said publicly: "I only want to do three things in Shanghai this time. The first is localization, the second is localization, The third is localization!"

After turning to localization of Santana as the center, Shanghai and SAIC made a decision to merge Shanghai Automobile Works with Shanghai Volkswagen, and reorganized and technologically transformed all SAIC-owned enterprises with the goal of supporting Santana.

Su Chen came here this time to prepare for the introduction of Skoda.

Although the Skoda brand is not as loud as BMW and Mercedes-Benz, its quality is indeed solid.

The time came to nine o'clock in the morning.

Lu Ji'an has been waiting here with his people for quite a while.

Soon, several cars came slowly.

However, there were no policemen clearing the way, and it looked like a secret trip.

The first car stopped, and after the driver opened the door, Dean Zhu got down from the back seat.

The people who got on and off the second and third cars were not the chief engineer, but a few faces they had never seen before.

"Hi, leader." Lu Ji'an hurriedly led people up to say hello.

Dean Zhu responded with a smile: "Hello, Comrade Lu, I just came to see it today. By the way, let me introduce this one to you."

He pointed to Su Chen who came in front of him, "The youngest economist in our country, Comrade Su Chen, who is called the 'Oriental Wizard' by Americans, is also the chairman of Shengshi Holdings Group, and has many industries under his umbrella."

"Comrade Su Chen, this is Comrade Lu Ji'an, chairman of Volkswagen."

"Hi, I've heard of you for a long time." Su Chen shook hands with Lu Ji'an to say hello, "This is my secretary, Ms. Huang Ying, and this is my assistant, Ms. Li Ruotong. Frank and Zhang Xiangqian."

Although Lu Ji'an felt that the name was very familiar, he had never met a real person, but it must be extraordinary to be introduced by Dean Zhu and accompany him.

He hurriedly shook hands one by one, and introduced the people around him, "This is Comrade Fang Hong, the general manager of our company, and this is..."

Upon hearing this name, Su Chen suddenly discovered that most of the general managers of this company were ill-fated.

"I came this time mainly to see the localization of Volkswagen." Su Chen cut to the chase, "I heard that some of our parts have been localized, and some parts have reached the level of German quality.

If the conditions are so ripe, I plan to introduce our car brand Skoda to Shanghai and establish a new joint venture company. "

The reason why he said it in front of Dean Zhu was that Su Chen wanted to express that this was his own property, and hoped that Dean Zhu could open the door for convenience.

Dean Zhu was at a loss: "Do you still have the automobile industry?"

"To be honest, BJ Jeep is also a project of our company." Su Chen said, "But that project is not doing well now, so we plan to introduce new brands, such as Skoda, which we just acquired last year, is very suitable."

Dean Zhu called him a good guy in his heart.

Lu Ji'an said: "How about we go in and have a cup of tea first, and then go to visit?"

"it is good."

Everyone stepped into the factory.

Going to the office, a group of people sat down and served tea.

After drinking tea and blowing water for a while, I visited the workshop.

Although Su Chen didn't know much about cars, he took every link very seriously, as if he was proficient.

And he didn't say a word the whole time, with a straight face, looking very serious.

Seeing that Lu Ji'an, Fang Hong and others felt a little uneasy, the chief engineer was not as serious as him when he came to inspect.

After the visit, Dean Zhu took the time to ask him: "You didn't say a word during the visit just now, is there any problem?"

"Dean, you must know that I have left sparks in many industries." Su Chen said, "The reason why I did that was because I was worried that I would fall into the trap of "marketing for technology".

In that case, not only will there be no development, but the technical capabilities will gradually be lost, because not only does the joint venture have no economic motivation for product development, but also because any effort to carry out independent development will be consciously curbed by the foreign party.

Therefore, the ability of independent development should not be lost, lest in the future we will only get the "right to observe" the drawings in addition to the license to produce according to the drawings. "

Dean Zhu said: "Your words are very constructive, and I will seriously consider them."

"If there is no accident, we will introduce Skoda next." Su Chen said, "I hope that the heavy-duty automobile factory, the chassis factory and the second automobile chassis factory will merge with us to form a new company, specializing in the production of front and rear axles and suspension systems for us. and shock absorbers.

At the same time, we will keep the traffic brand 4-ton trucks, Datong brand 15-ton self-unloading trucks and 32-ton mining dump trucks independently developed and produced by Sinotruk.

I will try my best to keep our own original vehicle products, independent brands and development platforms. "

"Are you serious?" Dean Zhu was a little stunned.

Su Chen Yile: "Do you think I look like I'm joking? I'll probably be able to come in this year."

"I'm waiting for your good news."

The specific introduction does not need to be discussed now, and it is not appropriate to talk about it now.

So it's all to the point.

After visiting the factory, there seems to be nothing to do in Shanghai at present, so Su Chen is going to set off for the capital.

360 five days a year, copying is almost everywhere.

But the benefits are also obvious, such as...

(End of this chapter)