Start from 1980

Chapter 990 Missing
"How should we deal with the Jeep project?" Yu Xia said, "I don't have experience in car companies. If I rashly come up with an idea, it may cause other troubles."

Su Chen thought about it seriously, and said, "I'll go and see it myself, you don't have to worry about it."

Jeep's cars are not only expensive, but they are also prone to problems. If this project is not cool, it will be hell.

As the first joint venture car company in China, the road to development is not smooth, and there are probably several reasons.

One is that in the initial stage of the domestic auto market, BJ Jeep, as the first domestic joint venture car company, lacked experience and failed to adapt to the country's import and export policies in a timely manner.

As a result, many problems such as missed sales opportunities, high pricing, and loss of production have caused BJ Jeep to fail to complete the original accumulation of funds and word-of-mouth in the initial stage.

Secondly, the price of the Cherokee is relatively expensive - the basic model sells for 16 yuan, and the luxury model costs 30 yuan, so the initial sales volume was not too high.

Throughout 1985, BJ Jeep produced a total of 21262 vehicles, of which Cherokee BJ/XJ213 only produced 262 vehicles, and the others were BJ212.

In the first half of 86, after the state adjusted the import policy of parts and components, BJ Jeep was unable to adapt to the changes for a while, so it stopped production for a while, and it was resolved after multi-party negotiations.

Since 88, BJ Jeep has successively invested hundreds of millions of yuan in technological transformation of production lines.

At the same time, the localization of BJ Jeep is also progressing steadily, but it is not as good as the localization rate of Volkswagen.

But in fact, Jeep launched several models, including the well-known Cherokee, Grand Cherokee, etc., and their popularity is no less than that of the later Tank 300.

So that in a few decades, the older generation of consumers will still regard the word "Jeep" as synonymous with off-road vehicles.

But it is also known as the "gas tiger". The general situation is the same as Luxgen later. As soon as he bought a car, Sinopec immediately opened a gas station at the entrance of the village.

In this project, the joint venture period of the enterprise is 20 years, the Chinese party's share capital is 61%, and the American party's share capital is 75%. If there is no Shengshi to intervene, the foreign capital will not be so stable.

"Later, you go with me." Su Chen said.

He still needs to rely on Xia, otherwise others would not know his identity.

Another point, this project is really hard to describe.

It can only be described in one word, too much cannot be said, and I dare not say it.

But from the perspective of policy and system, since this company is my country's first joint venture project, many approaches are in the process of exploration, and the policy preference proposed by the US involves major policy adjustments in my country, such as foreign trade and foreign exchange management.

Friction is naturally essential.

……

Led by Yu Xia, Su Chen and his accompanying staff came to the Jeep company.

Standing at the gate of the factory, looking at the sign, Mr. Su was filled with emotion.

From 1985 to 1995, the original BJ Automobile Factory was actually divided into two parts, and part of it was a joint venture with AMC, called BJ Jeep Motor Co., Ltd., or BJC for short, to produce Cherokee products.

The rest are retained, and the old product BJ212 is still produced.

In the first ten years of the joint venture, BAIC was the first joint venture with a foreign company in the country, and it can be said that it has taken full advantage of the right time, location, and people.

Jeep not only supplies the military, but also replaces the status of cars in many cases, because at this time there is only one popular Santana sedan in the country that has just been launched, and the amount of Audi is limited to the use of cadres above the government bureau.

But jeeps are not restricted, and there is a trend of "the emperor's daughter does not worry about marrying".

But the bride price is too expensive, and no one will marry home.

Several people walked out quickly from the factory gate and greeted them warmly.

"Mr. Yu."

"Hello."

While greeting them, Yu Xia said in a low voice, "They are all in charge of the Chinese side. This is the chairman Wu Zhongliang, and the one over there is the deputy general manager Zhao Nailin."

After introducing them, introduce Teacher Su to them.

"This is our company's chairman, Mr. Su. I think you all know that the entire AMC is now owned by our company. Therefore, this time our chairman is here to inspect this project in person." Yu Xia said.

There is no need to hide this identity.

And it was easier for them to accept, because in the early cooperation, there were veteran workers who had beaten Yankees next door to Korea, and they didn't like Yankees very much.

Wu Zhongliang stepped forward quickly and stretched out his hand: "We heard that the partner has changed the boss, but we haven't seen the boss yet, and we are worried that there will be problems in our cooperation. I am very glad that you are here."

"Hello, Mr. Wu, and Mr. Zhao." Su Chen shook hands with them one by one, "Because there are too many things, I haven't spared time to come here to see. Today is mainly to come and see, and by the way, discuss our later cooperation matter."

"Okay, Mr. Su, please."

Everyone walked towards the office, while Wu Zhongliang and the others were talking with Su Chen while secretly looking at him.

Of course, the first impression is that you are young, it is too young.

She was as young as a college student who had just graduated from college, and her skin looked tender.

Secondly, they were worried that someone who didn't understand came and pretended to understand, because they didn't know him well. They just heard that after the boss changed, Yu Xia had come here a few times, but he didn't make any comments.

Not to mention the dictating feeling when the Yankees were around.

But having said that, everyone is still very confused.

There are too many reasons why it didn't work.

Su Chen said: "Mr. Wu, Mr. Zhao, I want to know what is our current production plan?"

"We plan to increase from the previous 2 to 8 to 10." Wu Zhongliang introduced, "and we have also achieved partial localization at present, no need to purchase original parts from the United States, which means that our production capacity can be guaranteed.”

"Let's not talk about the past, I believe that all the links in it have been opened up, and there is no need for me, a latecomer, to make any additions."

Su Chen took the words, "We take this year, that is, 1990, as a new starting point. I don't know how the equipment in the workshop is, but I want to make the old equipment that is sick and overworked disappear and replace it with brand new ones. modern equipment.

Secondly, the most important thing is localization. If our components cannot be localized, we have to import everything. In this way, the cost will increase and the price will be very expensive.

I looked at the prices in the past, the ordinary ones cost 10,000+, and the luxurious ones are as high as 30. At this price, I think the sales volume in the ordinary market is not very good. "

There are so many cars produced before, but most of the orders come from the military. Otherwise, how can private individuals afford cars worth tens to hundreds of thousands?
Su Chen continued: "The most important point is to improve the quality."

It is said that there is such an anecdote.

Once, the U.S. management personnel found a Cherokee with serious defects in quality and asked workers to destroy the car.

But the next day, he saw that the scrap car was still there, so he picked up the hammer and wanted to smash it.

As a result, a group of outraged Chinese employees rushed forward to beat the Yankee, and the Americans had to compromise.

"Of course." Wu Zhongliang responded, "Let's go to the office for tea first."

"Let's go to the workshop first. I need to see our current production situation." Su Chen thought for a while and said, "It's best to have an existing car for me to feel."

Zhao Nailin will make arrangements immediately.

When everyone entered the assembly workshop, they saw workers working in full swing.

A red Cherokee that just rolled off the assembly line was parked in the open space in front of him, and Su Chen became interested instantly...

(End of this chapter)