Start from 1980

Chapter 996 New Mode

It is impossible for the British not to panic, and they have to panic.

Although Vodafone is not an established British telecommunications company, it was already considered the world's largest mobile telecommunications company in 87.

Own the world's largest mobile network, and continue to develop voice and data business to expand the market, such as Vodafone call back, voice mail, and value-added services such as message service, financial news service, urban traffic timetable, etc.

Provide the UK with a BP call network and services that can be used by 80% of the population.

However, it is still a subsidiary of Rakal Electronics LLC.

Standard Chartered Bank is coming so aggressively that it is psychologically unacceptable for all staff at the Vodafone headquarters in Newbury. They cannot accept that an excellent communication company is acquired by an ignorant banker.

Chairman Gerald Whitt believes that this is a high-quality asset, and also has a first-class management team, and will never allow acquisitions.

At the same time, he gave a speech to the camera, appealing to the shareholders in the camera: "Don't make any moves, what you did before, and what you still do now".

Shareholders are required to reject the temptation of Standard Chartered Bank and not to sell the shares of Standard Chartered.

And Vodafone employees even hung a huge banner in front of the building: "Not for sale!"

Justify your protest.

James said: "We have issued a formal letter and plan to acquire shares from Vodafone shareholders before World Telecom Day, which is May 5.

I believe that these gentlemen have now received our letter, and they still have nearly 50 days to decide whether to accept Standard Chartered Bank’s $200 billion acquisition proposal. If successful, this will be the largest acquisition in British history.

And we all use cash transactions, 200 billion US dollars in real money. "

Vodafone has always had a tacit relationship with Margaret Thatcher, and Whitt immediately called Thatcher to accuse Standard Chartered of the hostile takeover.

Thatcher was not good at blaming Standard Chartered.

Because Standard Chartered Bank is now a creditor of the British government.

But Vodafone can't just ignore it.

The biggest problem is that she is worried that Standard Chartered Bank will use this as a threat to use Vodafone to compensate the arrears.

In doing so, she becomes a traitor to the British people, and a public enemy as well.

After much deliberation, Thatcher decided to meet Whit and James at the same time.

After the smoke bomb was released, Su Chen did not act in a hurry. He planned to find some time to give warmth to his old lover.

Before leaving, talk seriously with James about the possibility of this acquisition.

"Sir, I think we're probably going to have to raise the price to bring the proud guys to their knees," James said.

Su Chen nodded: "Your idea is very good, but how much we want to increase, we have to look at the increase, instead of blindly throwing money down."

Because there will be a big fight behind the scenes soon, when the time comes for legal battles, public relations activities will definitely emerge in endlessly.

"Wait for five days first, and after five days, we will raise the price." Su Chen set the tone.

Just let James handle this matter, and he himself will go out for a walk.

Previously, the lessey silicon research and development team had been secretly acquired, and Phoenix VLSI was independently established. Hearing this news, Mr. Su expressed his displeasure.

Just wave your hand and buy!

People and intellectual property rights were acquired together.

But with the decline of the traditional semiconductor industry in the UK, ARM is not doing very well now.

Business was sluggish, and the engineers were in a state of panic, fearing that they would lose their jobs at any moment.

Many people have even begun to secretly look for a next job, so that they can seamlessly connect to the next job immediately after losing their job.

Even if ARM has Herman Hauser, a pioneer in the field of chip design in Cambridge, sitting in charge, it is useless to fight chicken blood.

Everyone needs to eat.

And Hauser is not Mr. Ma, he can hypnotize these guys with fantasy.

When Su Chen brought people over, he could see that these engineers were almost idle and didn't know what to do.

"Sir, I will tell you a piece of regrettable news." Houser said straight to the point, "Our business is not at all sluggish, and I believe you also feel that the semiconductor industry seems to be in decline now."

Su Chen nodded: "Yes, I do feel it, so I am here today to make a decision."

Hearing this, everyone's heart went straight to their throats, for fear of hearing that the boss, who is so unpredictable, said that he wanted to shut down ARM.

Teacher Su naturally noticed the sight cast on him, and said: "Gentlemen and ladies, the decline of semiconductors cannot be prevented by any one of us, so in order to allow our business to develop, I have made the following decision .

We do not manufacture chips ourselves, but only license the design of chips to other companies for production by them.

In this way, I believe, we will make ARM chips bloom everywhere, and we will be able to place the closed-design Intel company in the vast ocean of "people's war". "

"However, it seems that not many manufacturers will purchase our chips." Houser felt that the boss's decision was a bit unusual.

Su Chen took out a document and gave it to everyone.

"VLSI has become ARM's semiconductor foundry, and has also become the first chip manufacturer authorized by ARM." He said, "At the same time, I will actively introduce Apple in the United States so that they are willing to purchase our products."

"Let the chip manufacturers only need to obtain the authorization of the ARM processor from our company, and pay the license fee in the early stage and the patent royalty of the chip in the later stage, and then they can obtain the IP copyright of the RISC instruction set processor and most of the benefits.

Our company no longer has to bear the business risks caused by product development failure or unfavorable sales. "

"Next, I will introduce the cooperation of semiconductor giants such as Texas Instruments, Samsung, and Sharp, so that they can establish a reputation for the promotion of ARM and prove the feasibility of our IP licensing business model."

Now that the boss has come up with his idea and said that he will not close the door, the big guy naturally has nothing to express.

As long as you can afford it.

Hauser asked: "Sir, if according to what you said, licensing fees and royalties will become the main source of income for ARM, how much will the licensing fees and royalties be for our company?"

"The one-time technology authorization fee is between US$100 million and US$1000 million, and the royalty rate is generally between 1% and 2%."

Su Chen said, "This authorization model not only greatly reduces its own R&D costs and R&D risks, but also forms an ecosystem with ARM as the core through the model of risk sharing and benefit sharing, making low-cost innovation possible. .

And it is expected to break Intel's closed monopoly and lead our company into a new era. "

Use the path they have traveled to tell them, and then make them feel very reasonable.

Houser thought for a while and said, "It seems that we not only need to accumulate experience, but also continue to improve technology."

"Yes." Su Chen nodded, looked around at these engineers, and said: "I hope everyone can stay, no matter what problems you encounter, you only need to do research and development with peace of mind, and don't worry about funding. "

Everyone expressed no opinion.

After a lot of hard work, some real benefits, and a tour of the company, Su Chen really couldn't give any advice, so he bid farewell to these people.

Next, it's time to meet Princess Anne...

(End of this chapter)