The man who turned the times

Chapter 125 Su Yang's Suggestion

After drinking half a catty of wine, Pan Weimin suddenly sighed:

"To be honest, all walks of life are under great operating pressure. For example, my live broadcast platform, although it is listed on the market, the business situation has not been very good recently."

"Recently, there were a few female anchors involved in sex, and they were fined a lot of money and warned. It made me cry when I said it."

Qiao Yuanpeng said: "Business is sluggish? Is it because the audience doesn't buy it?"

"Forget it, old Joe, you have a lot of ideas, help me out with some ideas. The financial situation of the second quarter is about to be announced soon. This month's profit is very poor. If it doesn't pass by then, the market value will evaporate quickly. , My hair is almost turning gray because of this kind of thing."

Qiao Yuanpeng shrugged, spread his hands and smiled wryly: "I'm not good at live broadcasting, and I don't know much about it. These should be the business of your company's marketing planning department. You go back and beat them more, give them some strong medicine, and they will be cured soon." Idea."

"Those trash, from last month to now, I have already fired three people. If they are useful, I won't be so bored." Pan Weimin sighed, poured another glass of wine, and drank half of it with his head up. mouth.

It can be seen that due to the sluggish business, he is very worried about the shrinking market value after the financial announcement.

Qiao Yuanpeng said: "If it doesn't work, you can sell all the shares in your hand. Anyway, the market value is good now, and you can make a lot of money if you take off your hands and cash."

"It's not that easy. Even if I am willing to sell it, no one may be able to take so many shares. Moreover, I have been in the live broadcast business for so long, and I have lost too much thought. I have feelings and I don't want to sell it."

Qiao Yuanpeng smiled and said that there was nothing he could do to help.At the same time, he also scolded him for being out of his mind and having trouble with money. This is equivalent to having a relationship with a whore for a long time, and he doesn't want to get out. He deserves to be worried in this business.

Suddenly seeing Su Yang who was sitting calmly beside him, Qiao Yuanpeng said, "By the way, Brother Su, do you have any ideas about Lao Pan?"

Pan Weimin also set his sights on Su Yang, but he didn't expect much.

After all, although live broadcasting and food delivery are relatively new Internet industries, the focus of the two parties is different. Su Yang's ability to manage food delivery well does not mean that he has any insight into live broadcasting.

"Live broadcasting, um... I don't know much about this industry, but I did some research before, and I have some opinions of my own." Su Yang thought for a while.

"Oh?" Pan Weimin was surprised, and said, "Brother Su, tell me."

Su Yang nodded and said: "Brother Pan, what you are anxious about now is the issue of revenue. In fact, this issue is more objective, because the revenue of live broadcast is not mandatory. Unlike catering, eating is mandatory. There is a fee, but watching the live broadcast is free.”

"That's right." Pan Weimin nodded. Live broadcasting is a seductive consumer industry with too many uncertainties.

To put it bluntly, it is the tricksters who voluntarily donate money.

Su Yang continued slowly: "If you want the audience to take the initiative to pay, you must either make them have an impulsive desire, or guide them, or give them an advantage."

"How do you say it?" Pan Weimin's expression became tense, and he felt that Su Yang's words were indeed on point, so he hurriedly asked.

Su Yang sorted out his thoughts, and shared some good marketing ideas of the live broadcast platform in his previous life.

"On the first point, Shark Platform has actually done a good job, but the second and third points are a bit lacking."

"First of all, guide the audience to consume. I would like to give a suggestion. The most direct way to promote the audience to buy gifts is to conduct the Lianmai PK in the live broadcast room."

"Lianmai pk?" Pan Weimin was a little puzzled by this novel word.

Su Yang explained: "The so-called Lianmai PK is to let the two anchors make a video connection, and then set a certain time, such as 10 minutes, for the two anchors to compete."

"There are many kinds of content in the competition, such as singing, dancing, telling jokes and other talent shows, and the condition for winning is how many gifts a fan in the live broadcast room swipes out within the specified time."

"After the competition, the loser needs to accept a punishment that is not excessive. This will help the fun of the live broadcast. Of course, no punishment is fine."

"Each anchor has its own fans. Once this kind of PK starts, the fans of both sides definitely don't want their own anchor to lose, so it will cause competition and promote consumption."

After Su Yang finished speaking, Qiao Yuanpeng interjected, "Old Pan, what Brother Su said seems to be okay."

"Yes, it's not only possible, it's wonderful, it's amazing! Lianmai PK directly uses competitions to promote consumption among anchor fans, why didn't I think of it before!"

Pan Weimin's eyes brightened, he clapped his hands, and his expression became pleasantly surprised.

But after a while, he suppressed his joy again, looked at Su Yang with burning eyes and said, "Brother Su, continue!"

Su Yang nodded and continued talking.

Four or five minutes later, Su Yang came to the third point.

"Brother Pan, you should be clear about the temperament of our people, that is, don't take advantage of the cheap bastards. As long as you grasp this point and carry out a certain degree of preferential activities, you can induce them to recharge and spend."

"For example, for example, when a certain festival is coming, the live broadcast platform holds an event, charge ten yuan to get one yuan, charge one hundred to get ten yuan, charge ten thousand to get one thousand, for three days or seven days."

After a pause, Su Yang continued: "Although it seems that the platform is at a loss, this can stimulate the audience's psychology of taking advantage, and control the time of the event well. During this time, they will recharge and spend like crazy! "

"In addition, there is another point. I also watched the live broadcast before, but when I watched the live broadcast, I found a big problem."

Pan Weimin was stunned for a while, and when he heard what Su Yang said, he immediately said nervously: "What's the problem? Brother Su, tell me quickly."

Su Yang said: "Shark Platform doesn't seem to be very clear about the anchor level and user level."

"It's... a bit." Pan Weimin hesitated, rolled his eyes and nodded slightly.

"In fact, whether it is an anchor or a user, the clear division of levels can promote their enthusiasm for this industry. This is a relatively common psychology of comparison."

"If the anchors are graded, then an anchor will crazily fool the audience to spend in order to upgrade himself. If the users are graded, for those users who like to pretend to show off, it will make them feel very good if the grade is better. With cards, vanity will be greatly satisfied."

"And make good use of the level system. When recharging, according to the amount of recharging, some users will be rewarded with extra experience points, which will help them upgrade. The more you recharge, the more extra experience points you will be rewarded."

"..."

"There are many similar examples. Brother Qiao, after you go back, you can ask the people in your company to work hard on these aspects. As long as you have a basic idea and direction, you can usually come up with such ideas after some time."

At this point, Su Yang has ended his brief discussion on the live broadcast industry.

These things are some knowledge from his previous life, and some ideas that this world lacks. Anyway, Su Yang is not going to do a live broadcast, so he can't use these things, and it's okay to sell favors to Pan Weimin.

After listening to Su Yang's words, Pan Weimin fell into deep thought, while Qiao Yuanpeng gave Su Yang a thumbs up.

After a long while, Pan Weimin's eyes shone brightly. After taking a deep breath, he said, "Brother Su, do you know what I'm thinking right now?"

"What?" Su Yang was speechless, thinking to himself how do I know what you are thinking, I am not a worm in your stomach.

"I have a very bold idea in my heart now, and I want to poach you to be the CEO of my company."

Hearing this, Su Yang looked surprised, waved his hands and smiled, "Brother Pan, you're joking, I just made some small comments, I don't know if it's useful, and my company is still in business now. How can I be your CEO if you are digging for talent everywhere.”

Work for someone?That is absolutely impossible, don't even think about it.

"Yes, I also know that is impossible." Pan Weimin looked at Su Yang with a complicated expression.

Not long ago, he had slighted Su Yang because of his young age.

However, when Su Yang said his views on the live broadcast, Pan Weimin felt a little ashamed.

What the hell, where is he? The kid who just finished the college entrance examination is obviously an old fritter who has been in the mall for many years and has unique insights into business.

Sure enough, this person should not be judged by his appearance, appearances are deceptive.

Today, Pan Weimin was taught a lesson and learned a lot.

(End of this chapter)