Immortal entertainment

Chapter 395 Marketing War!
"Feixun Group's short video software Feishi will be ready to launch in two months...?"

Seeing this title, Su Yiyang glanced at Chu Muling in surprise, then his face turned serious, he lowered his head and continued to flip through the documents, a few thin pages of A4 paper were quickly read by Su Yiyang.

Putting the documents on the table in front of him, Su Yiyang leaned on the sofa, frowning slightly: "This matter is a bit difficult to handle. I didn't expect Feixun to also focus on the short video market, and the speed of action is so fast."

"You don't know what the virtues of Feixun Group are. They are well-known hooligans among Internet companies. There are almost no industries related to Internet entertainment that they don't get involved in. Now that the short video market has just emerged, our Douyin It's so hot, if they don't move, it's an insult to their reputation as Internet hooligans." Chu Muling sighed.

In addition to being comparable to the Alibaba Group behind Taotao.com, Feixun Group can be said to be the leader of Internet companies. With the original communication software, it has been dabbling in various Internet industries and has grown into a behemoth today.

In many emerging industries, if you can invest in shares, the rich and powerful Feixun Group will choose to invest directly in shares. If you cannot invest in shares, they have many cutting-edge Internet talents, and they will directly follow your ideas. Picking out a piece of software, which is called reference according to what they say, is actually quite shameless plagiarism, and this is where they are most rogue.

With a large user base and a huge capital flow, few people can beat them, and in the end they are either acquired or leave the market sadly.

Su Yiyang pondered for a moment, and said: "If we hit Feixun Group's Feishi in the short video market, will it affect the cooperative relationship between Didi and Feixun Group?"

"No." Chu Muling immediately responded, very affirmative: "Feixun Group designs a lot of industries, each project is an independent individual, there is no nepotism, as long as we compete fairly , Don’t play dirty tricks to offend Feixun Group’s bottom line, this kind of reasonable business competition will not cause Feixun Group’s rejection and ban.”

Hearing this, Su Yiyang felt a little confident. If he were to fight head-on with the entire Feixun Group, he might as well just raise his hand and surrender now. , then he is still very confident.

"Do you know when Feishi will go online?"

"According to reliable sources, it should be launched in mid-January. I guess they want to do something during the Spring Festival." Chu Muling replied.

Su Yiyang nodded: "Leave this matter to me. I'll go back and study how to do it."

Hearing what Su Yiyang said, Chu Muling felt a little more at ease. Even though Su Yiyang is often a hands-off shopkeeper, he has always been very accurate in controlling the company's general direction, and has a strong ability to act when things happen. She I still believe in Su Yiyang.

"Can you tell me what you think?" Chu Muling asked curiously.

"In fact, this matter is very simple. If Feishi is going to go online, then we only need to suppress it. In terms of short video software, we are at the forefront of the industry. As long as we maintain our current position, then we He is the winner." Su Yiyang shrugged and said quite casually.

Chu Muling was a little helpless: "This is easy to say, but the key is how do we maintain our current position? You must know that they are backed by Feixun Group, and their huge user base is simply unmatched by us."

"The user base may be very important, but it is definitely not the key point. To put it simply, what we are about to encounter is a marketing battle with Feishi. Whoever can overshadow the other party in terms of influence will win.

You must know that Feishi is just one of the many projects of Feixun Group, and the funds he can use are not too much, but we are different, we have sufficient funds for us to spend, and it is very difficult to decide who wins and who loses in the end. Hard to say. "Su Yiyang smiled lightly.

For Su Yiyang's point of view, Chu Muling fully agrees, but the approval belongs to the approval, but it is not easy to really win this marketing battle.

"Spending money is certainly feasible, but the current funds in Douyin are not as abundant as you think. I think you are also aware of Douyin's operating model. It may have a great influence, but it only relies on advertising to earn revenue. For the increasing cost, the rate of return is not too high." Chu Muling said objectively.

Su Yiyang smiled: "Who said we only rely on advertising to make money, but I haven't launched the rest of the operating methods. At that time, I thought the timing was not very ripe, but now it is about the same. I will unify the Feixun matter in a few days." Reply to you."

Seeing that Su Yiyang looked confident, Chu Muling didn't say any more, picked up the slightly cold coffee, and took a big gulp.

"The Douyin issue is over. How are the three projects, Dedao, Didi, and Dolphin Live Streaming? It's rare for me to come here, so don't waste the opportunity." Su Yiyang laughed.

"Hey, Boss Su knows that it's rare for him to come here!" Chu Muling said angrily.

But in other words, Chu Muling stood up from the sofa again, came to the desk, took four slightly thick documents, and placed them in front of Su Yiyang.

"This is the log of the four projects, and almost all the big and small things are recorded in it, as well as the monthly financial statements, etc., please read carefully." Chu Muling explained.

Su Yiyang nodded, holding coffee, drinking while looking at the journal.

Now, among the four projects he invests in, in terms of the speed of making money, Tick is well-deservedly number one. It has raised tens of billions of behemoths. Its business has spread all over China, and even overseas business has begun to take shape. Su Yiyang's share Shares can bring him tens of millions of Chinese dollars in profits every month.

It seems a lot, but compared to Su Yiyang's investment in Tick, the rate of return is not efficient, and it can even be said to be cheap. However, Su Yiyang did not want to make money from the basic income of the investment in Tick, as long as he waits for Tick to go public, when the time comes The value of the shares he holds will rise exponentially, and at that time his capital will skyrocket to a peak.

To put it simply, Su Yiyang's expected income from Tick Tock is all on the wool in Tick Tock's future stock market. Although stroking the wool is a bit immoral, as an investor, it is understandable to do so.

(End of this chapter)