supergiant age

Chapter 381
"This price is outrageous! Mr. Zheng, you really dare to shout 600 million!" Xu Changge glanced at Zheng Liaoyuan and said coldly, "Even if the TV series produced by Shanying Group have a minimum rating guarantee, the highest is only 400 million!"

Zheng Liaoyuan said in a deep voice: "Director Xu, I'm not asking for prices in confusion!
First of all, the investment in this TV series has reached an unprecedented 9000 million. Which TV series have you seen that has this investment!
Second, the jury should have provided the review report before, and you have read it yourself. I believe that it will never be inferior to "New Life" in terms of plot and attractiveness!
Third, this TV series takes quality as the primary goal, and it doesn't have any moisture, otherwise the [-]-episode TV series would be edited into [-] episodes, which would still be more than rubbish!
Fourth, there are relatively few TV dramas of this type, let alone high-quality ones!
Therefore, although my price sounds a bit high, it is actually very reasonable. "

"350 million!" Zhao Xun pondered for a while, then raised his head to look at Zheng Liaoyuan and said, "If you still can't satisfy you, then there's nothing I can do."

Zhao Xun is very optimistic about this TV series, but he can't satisfy the other party's appetite unconditionally.

If it is won at a price of 350 million per episode, this TV series must have at least 3.5% of the ratings to survive.

This is already a great risk for their TV station.

There are too many TV dramas that seem to have a good prospect but have poor ratings, and no one knows what the result will be.

350 million per episode?
Yi Shuihan was stunned for a moment, the price was almost the same as the last statistical price of "New Life".

It stands to reason that this price is already very good, after all, as long as you buy it, Yi Shuihan will have a profit of tens of millions.

But the price is still far from what he expected.

His expectations and ambitions for the TV series "Legend of Sword" far exceeded ordinary people's imagination.

But Director Zhao's attitude seemed to be very firm, and there seemed to be little room for improvement.

The next step is to see what Zheng Liaoyuan talks about.

Of course Zheng Liaoyuan knew that 600 million was a price that could not be traded. He called out this price just to give the other party a message: that is, their expectations for this TV series are very high!

This will facilitate future negotiations.

Zheng Liaoyuan smiled and said: "First of all, I have to make one thing clear. The TV series "Sword" is different from the previous "New Life". Passed us, but we refused.

The reason why we came to Haigang at the first time is because we have a basis for cooperation, and we also believe in the reputation of Director Zhao and Director Xu.

Mr. Zhao, you paid 350 million, which is already very optimistic about our work. After all, you have to bear a lot of risks for such a high price.

How about this, in order to secure the agreement with Harbor TV, how about we sign a VAM agreement? "

Another gambling agreement?

Zhao Xun and Xu Changge were stunned for a moment. The previous "New Life" signed a gambling agreement.

There are pros and cons to signing a VAM agreement.

The advantage is that the risk is minimized. If the agreed ratings cannot be achieved, the purchase price will be automatically deducted.

For a TV station, it is a sure-fire business.

But at the same time, because the market risk is transferred to the producer, their profit margin is relatively small.

Just like that "New Life", if it is purchased at a price of 100 million or even 150 million per episode, then all the profits will belong to them.

"Let's hear it!" Zhao Xun said in a deep voice.

Although I suffered a lot of losses in the last transaction, but the situation is a little different this time.

"New Life" has such a large profit margin because the investment is only 2000 million.

And the investment amount of this TV series has reached 9000 million, even if the purchase price is based on the number of episodes, it is definitely not low!
This involves the question of risk rate.

"If the average audience rating of Xianjian is less than 1%, we won't get a cent for this TV series.

If it exceeds 1%, we will use 50 per episode as the base, and for every 0.1 percentage point increase, the unit price of each episode will increase by 10. "Zheng Liaoyuan said with a smile.

This price seems to be much lower than 350 million, but the price can have no upper limit.

If the average audience rating is below 4%, then the unit price per episode of this TV series will be lower than the 350 million yuan given by the other party!

but!If the average audience rating reaches 5%, then the unit price per episode will reach 450 million!

If the average audience rating reaches 6.5%, then the unit price of each episode will reach an unprecedented 600 million!
The extra profit will naturally be accepted by the party itself!
His confidence comes from his trust in this TV series and Yi Shuihan.

The reason why he didn't propose this plan at the beginning was because he knew that if such a proposal was made at the beginning, it would be rejected by the other party.

After all, they have already suffered a loss in the purchase of "New Life", and they have some resistance to this transaction method.

And after their own price reached 600 million and they bid 350 million, they would naturally weigh the risks and benefits!
The other side seeks stability, while the other side seeks profit. To a certain extent, there is no essential conflict between the two sides.

Zhao Xun and Xu Changge looked at each other, and they naturally thought of the TV series "New Life".

There is no essential difference between the VAM agreement this time and the previous one. The only thing that has changed is that there is no fee if it is less than 1% this time.

However, this provision is basically impossible to achieve.

If they agree to this VAM agreement, everyone will be happy.

If they disagree, the final transaction price will even be higher than 350 million!
This is a dilemma.

"The quality of this TV series is obvious to all. The condition that you said that there is no charge for a rating below the ratings is basically impossible to achieve. In this way, starting from the base of the ratings of 1.5%, the ratings of 1.5% are 50 per episode. Every 0.1% increase is 10 yuan." Xu Changge made a request.

Although it seems that he is only talking about the bottom line, it actually affects all subsequent unit prices, that is to say, with the same ratings, they lowered the price of 50 per episode.

Where is there such a good thing, you want to have no risk, but also want to occupy more profits.

"It's not sincere enough for Director Zhao to say that," Zheng Liaoyuan said casually, "If that's the case, then we can only cooperate next time."

Although it is a buyer's market now, it is easy to sell an excellent TV series, let alone the kind of business that can make money without losing money!
Zheng Liaoyuan got up to leave, but was stopped by Zhao Xun.

He stood up, walked up to Zheng Liaoyuan and said, "Okay, let's follow your plan!"

Zheng Liaoyuan smiled for the first time, his eyes squinted like an old fox.

"Happy cooperation!"

"Happy cooperation!"

(End of this chapter)