industrial overlord

Chapter 419

"Bosses, colleagues, hello everyone. Entrusted by Mr. Tang, I would like to report to you the advertising management of this newspaper..."

This is in the large conference room of Southern Economic Tribune. The advertising manager Sun Xing is smiling and proudly showing off his achievements to a room full of executives and middle-level cadres.

"This year, under Mr. Tang's wise leadership, this newspaper has actively explored and forged ahead, and its sales volume once again jumped to the No.1 of the national social supplement newspaper. The increase in sales has brought about the vigorous development of advertising business. From the first to the fourth quarter of this year , the total advertising revenue of this newspaper has reached 2200 million yuan, and it has firmly ranked among the top three in the national newspaper advertising revenue."

2200 million!
Although everyone has already felt the sharp increase in advertising revenue of Nandu this year, all the participants couldn't help but get excited when Sun Xing reported this figure.What is an advertisement?Advertising is everyone's job.There are more advertisements, more bonuses, better benefits, you can stay in a star hotel when you are on a business trip, and you don’t have to focus on the thinnest one when buying a necklace for your wife.

In China in 1990, advertising was still in its infancy. According to experts’ estimates, the total annual advertising revenue of various media in the country was only 25 billion yuan, of which newspaper advertising accounted for about a quarter. That's just over 6 million.As a supplementary newspaper, Nandao was able to win 2200 million in one fell swoop, accounting for almost one-thirtieth of the newspaper's advertisements. This is really a remarkable achievement.

How did this achievement come about?Everyone knows it.As Sun Xing said, this is entirely due to the wise guidance of editor-in-chief Tang Di.Under his instruction, the reporters and editors of the whole society carried forward the spirit of knocking on widows' doors and digging up the graves of households, wielding a huge brush like a rafter, using spring and autumn brushwork, how many winds were fanned, how many will-o'-the-wisps were lit, and this has created today's brilliance.

As for those companies that have gone bankrupt and employees who have lost their jobs because of Nan Dao's report, they are just grass on the side of the road. How can they get everyone's attention?

Sun Xing looked proudly at the crowd who were discussing, paused for a while, and then continued: "At present, although the new year has not yet come, the advertising department and the client have reached 324 advertising intentions for next year, with a total contract amount of 3200 million yuan. Yuan. Our advertising department is confident that it will be completed next year..."

When Sun Xing said this, he paused deliberately, then stretched out a well-maintained slap, and said to everyone: "Five..."

Before he could say the unit after "five", his big brother suddenly rang.He gave Tang Di who was sitting next to him a look, and Tang Di nodded, indicating that he could answer the phone first.This is the privilege Sun Xing has, because many of his calls are business calls, and each call may bring millions of advertising revenues to the newspaper. It is not a violation of discipline for him to answer the phone at the venue Behavior.

"Hey, who is it? Oh, it's Boss Hei..." Sun Xing recognized the other party's identity from the voice on the phone. He covered the receiver with his hands and whispered to everyone: "It's Boss Hei from Quansheng Home Appliances. He plans to invest 200 million in our newspaper next year!"

After showing off to everyone, he quickly let go of his hand and said into the receiver: "Mr. Hei, why do you have time to guide my younger brother in your busy schedule? You don't know, my younger brother doesn't listen to Mr. Hei for three days. Instructions, I feel uncomfortable all over..."

It doesn't matter if he doesn't say this, as soon as he said it, everyone in the conference room felt chilled and really felt uncomfortable.Please, if you want to engage in ambiguous flirtations, change the occasion, okay? It's very immoral to say such disgusting things in public.

"What? Trouble me with something?" Sun Xing continued to pick up the phone, "I'm sorry? It's okay, Mr. Hei and I don't want to see each other anymore. Between us brothers, how can there be anything embarrassing? As the saying goes , although we haven't carried guns together or gone to the countryside together, we have at least gone whoring together... Hehe, it's not easy to say this on the phone....What? What did you say? Cancel next year's advertisement!"

hum!
The meeting room suddenly buzzed like a hornet's nest that had been blasted.The contrast is really too great. Just now Sun Xing was still confidently slapping everyone, saying something like "Five Leaders", and in a blink of an eye, there was a phone call asking to cancel the advertisement. What's the trouble? ?

Sweat also oozes from the top of Sun Xing's forehead. It is December now, and although the weather in the south is not too cold, it is not enough to make people sweat profusely.Sun Xing only felt that the vest was wet, and the hand holding the big brother was trembling, he asked hoarsely: "Mr. ...What, you said it wasn't a joke, is it true? 200 million is withdrawn? The last issue of this year's advertisement is also not done? Hey, hey, the last issue of the advertisement has been arranged, and it is agreed that the advertising fee will be credited first. It was called together with the advertising fee for next year..."

"Asshole! What is this advertisement? Tell him, it's for nothing!" Tang Di reminded Sun Xing angrily while sitting on the side.

"That's right, bastard, this advertisement is nothing, we gave it to you... what? I'm sorry, I'm sorry, Mr. Hei, I didn't scold you, I didn't say you bastard, I meant New Year's Day, right, On New Year's Day, we have an advertisement for free delivery... Hang up? He, he, why did he hang up before he finished speaking?" Sun Xing held up the phone that had been hung up, and looked at the crowd in a daze.He could clearly see that Tang Di's face was as black as if it was going to rain, that's right, no wonder he felt so stuffy, it turned out that it was about to rain.

"What's going on?" Tang Di asked with a sullen face, "Why did Quansheng Home Appliances cancel the advertisement?"

Sun Xing took out his handkerchief to wipe his sweat, and said cautiously: "I'm not sure, Lao Hei and I have been friends for many years. When I came to our place last time, I accompanied him..."

"Who asked you this!" Tang Di was furious.I still don't know about the little black room you drilled together?In front of so many people, thank you for having the nerve to say it.

"I'm asking you, did he say why he wanted to withdraw the advertisement!"

"I said it, but I didn't make it clear. He said that our newspaper offended his friend, and he was asked to withdraw the advertisement in our newspaper. He said he couldn't help it." Sun Xing replied.

"Offended his friend?" Tang Di frowned, "Which newspaper issue? Who offended?"

"He didn't say it, he just said let's do it for ourselves."

"F*ck! Isn't this black guy from a township entrepreneur? Dare to challenge us, believe it or not, I'll arrange someone to expose him tomorrow!" The director of the news department slapped the table and shouted.

"That's right, a company like this one that has backtracked and has no credibility must be exposed." Several other middle-level cadres also echoed.

"Dingling!" Sun Xing's big brother rang again, and everyone felt a little ominous in their hearts.Sun Xing hesitated for a while, and finally pressed the answer button:

"Oh, it's Mr. Chen, why did you think of calling me? Your advertising pattern for next year has been finalized. I asked our best artist to design it, and it will be sent to you in two days... What? You said What? Don't do it!"

"Hey, Mr. Liu, oops, I really plan to visit you next month, you're getting fat again... What? The advertisement has been withdrawn!"

"Mr. Wang... Let me tell you what's going on with you guys. You can just tell me what you guys did wrong. I beg you, this advertisement must not be withdrawn!"

"Mr. Guo...you fucking, you were begging me for nothing back then, why did you suddenly stop doing it now! Are you still talking about professional ethics!"

"..."

As if it was an appointment, in just over an hour, Sun Xing's big brother rang non-stop, and every time it rang, there were as many as several million, as little as hundreds of thousands of advertising fees from Sun Xing. The pie that I have described to you falls off and disappears invisible.Sun Xing was polite at the beginning, for fear of offending the client, but later he revealed his true colors and started yelling at the phone.Naturally, the other party would not take his anger to heart. In the final analysis, Nandao is just a local newspaper. In the eyes of advertisers, it is just an ordinary service provider. How dare you stab the client?
"How many advertisements were lost in total?" Tang Di asked Sun Xing with fierce eyes when the phone finally stopped ringing.

Sun Xing stammered and replied: "About 2300 million... This is a direct loss, as for the related..."

"What does joint mean?" Tang Di asked.

Sun Xing said: "These advertisers are all big brands. Once they put in an advertisement, many small brands will also follow suit. This is a joint effect. Conversely, if they withdraw, those small brands may also..."

This is actually a kind of herd mentality. No matter how big the circulation of a newspaper is, if there are only a few copycat small business advertisements on it, it will give the impression that it is relatively low-end, so slightly bigger brands will not be willing to put it.On the contrary, even if it is a tabloid, if you can win the advertising business of several Fortune 500 companies, the grade will be raised immediately, and other small brands will naturally follow.

This time, the people who called to withdraw the advertisement were all big domestic brands, so it was no wonder that Sun Xing panicked.

"Sun Xing, you want to give an explanation, why did these advertisers withdraw their advertisements suddenly?" Tang Di asked forcefully, "You said they meant that we offended someone, have you figured out what happened? who?"

Sun Xing said: "They didn't say it clearly, but I did see some patterns. This time, those who withdrew their advertisements were either manufacturers of home appliance manufacturers or those who had close ties with home appliance manufacturers. For example, the Zhengmao clothing company, whose The boss and the boss of Quansheng Home Appliances are always close buddies who started the business together, and I suspect that his withdrawal of the advertisement was influenced by Quansheng Home Appliances.”

"Household appliances?" Tang Di also thought about Wei Lai. As an editor-in-chief, he certainly has some understanding of the advertiser's situation.After being reminded by Sun Xing, he finally figured out the problem.

"Go and check, which home appliance boss have we offended, by the way, start with the home appliance industry association first." Tang Di ordered.

(End of this chapter)