Entertainment starts with variety shows

Chapter 276 Propaganda in the live broadcast room

The smell of wine is also afraid of deep alleys. The promotion of a film and television drama largely determines the box office and ratings.
Some directors even spend one-fifth of the total budget for publicity. If the publicity is in place, it may not be a hit, but if there is no publicity, it will definitely not be a hit. This is the truth that has been practiced countless times.

Fang Jing continued to shoot a few more shots of Lao Jiumen in Hengdian, and Xu Shi was busy looking for TV variety shows to promote.

Three days later, Fang Jing returned to Shanghai. When he came to the studio, he didn't find Yang Ning.

He hasn't forgotten about traveling with Bell, and he has to settle the score with this culprit!

"This is Mr. Fang! A ruthless man who dares to eat earthworms."

"It's more than that, you haven't watched the latest trailer, have you? They still drink urine!"

"Such a heavy taste?"

"Isn't it? I heard there are still three squeaks."

As soon as Fang Jing entered the office, several new employees bowed their heads and whispered. They naturally paid attention to the boss's latest variety show, after all, it was also part of the job.

Seeing Fang Jing eating bugs in the show, and a series of behaviors that exploded bull's eyes, completely blinded their titanium alloy eyes.

"What is three squeaks?"

"You don't even understand this? It's eating rats. If they're alive, they'll make a crunching sound when they grab them, a second sound when they bite them into their mouths, and a third sound when they swallow them."

"Ouch! It's too disgusting, don't say it!"

After wandering around the office, Fang Jing couldn't find anyone, so he said to Wu Jiajia, "Do you know where Sister Ning is?"

"I just left in the morning! I said I was on a business trip for a few days, so I don't know what to do."

"What a coincidence?" Fang Jing didn't believe it, and took out his mobile phone to call Yang Ning.

In a community in Shanghai, Yang Ning was lying on the sofa at home in her pajamas and watching TV. Seeing Fang Jing's call, she sat up.

The trip with Bell was picked up by Wang Jinhua. She was in charge of the review, and she didn't say that she wanted such a strong taste in advance. She thought it was a travel show, and she signed it because she wanted to make Fang Jing relax.

She didn't know how sinful it was until after the show was broadcast, and the guests who participated were completely tortured.

In the past few days, she has been worried because she is afraid that Fang Jing will cause trouble for her. Knowing that Fang Jing is coming back, she will go home and hide in the early morning after finishing her work.

"Cough cough!!"

Clearing her throat, Yang Ning pretended to be calm and said, "Hey! What's the matter? I'm busy!"

"What are you busy with? I have something to discuss with you. When can I come back?"

"Didn't you invest in Big Fish and Begonia before, with so much money, there will always be splashes. I will check the progress of the shooting and the cost of funds.

"I don't know when I'll come back. I have to go to Yanjing to talk about a few endorsement products for you after I'm done. You should rest these few days and find Wu Jiajia if you have anything to do."

"If there's nothing else to do, just hang up! I'm a little busy!!"

"Hey! Hey!!" Seeing the end of the call, Fang Jing became annoyed, "This woman makes him so angry."

……

The editing of the Old Nine Gates was completed one after another, and the dubbing staff were also in place. Three days later, a trailer came out. Under the bombardment of the studio, it became the top three in the meager trending searches.

The audience did not see the finished film, but this 2-minute preview is very attractive.

Major actors such as Zhao Liying and Cheng Weiting also forwarded it one after another, four or five a day.

"Wow! Finally saw the release! Can't wait!"

"The preview is okay, and the suspenseful atmosphere is also in place. I just hope that it will not be the same as Tomb Raiders Notes, and become a love idol drama dressed in supernatural."

"Seeing that Uncle San is the producer and Fang Jing and others are the leading actors, I feel relieved. This drama is invested by themselves, and there are no other investors involved. I believe it will not be bad."

"Confess to Cheng Weiting, this military uniform is very handsome! This is the one you must see!"

"Ten years of fans of Tomb Raiders, please support me for the last time, Third Uncle, don't let everyone down again!"

In a hotel in Shanghai, Fang Jing frowned upon seeing the copywriting materials handed over by Xu Shi, "There are only two interviews with reporters, and no variety shows?"

"I tried my best!" Xu Shi sighed, "The big variety shows don't like us, and the small publicity channels are not well-known. One of the two reporters interviewed was supported by iQi Video."

"By the way, they also promised to recommend it to the home page. It will last for a week starting from the day after tomorrow. If the broadcast effect is good, they will continue to push it. If it is not good, they will not talk about it. It is the same as we write novels with code words, and we will judge by the results."

"Same ass!" Fang Jing laughed, "It's not because of lack of fame, look at those platinum masters, no matter how bad their writing is, they are still going to Sanjiang."

"If we were a big company, I'm afraid iQi Video would not have the same attitude. Forget it, let's not talk about this, what kind of small publicity are you talking about? I'll filter it and try to upload it as much as possible. No matter how small a grasshopper is, it's meat."

"By the way, bring along Zhang Mingen and Ying Haoming, who are also our own employees anyway, let them show their faces more by taking this opportunity."

"En! Thank you for your hard work!" Xu Shi nodded, and sent Fang Jing all the materials discussed in the past few days.

After a while, the four or five variety shows that Fang Jing selected were all small channels, not to mention first-tier stars like Fang Jing, even third-tier stars would not want to go.

He was helping Zhang Mingen and Ying Haoming increase their exposure.

"Have you figured it out? You have to go there in person." Xu Shi frowned, "Although the stage is small, if you don't show up, they won't welcome Haoming and the others."

"I know! If you are idle, you are idle. It's okay to go." Fang Jing continued to look down at the information until an invitation from Shark Platform, "What's the situation? Let me play games?"

"Didn't I send out the publicity in a unified way, and I just received such a news that they told you to go to the most popular live broadcast room to live broadcast with the anchor, and you can play the advertisement by the way."

"But I didn't reply. It was a polite refusal. It's too cheap to go to the live broadcast room with your identity."

The live broadcast industry these days is not accepted by most people, and is named by relevant departments every three days.

When it comes to anchors who play games or connect with seeds, regardless of male or female anchors, the family members are very opposed to it, and when they hear that they are in this industry, they feel that they are not doing their job properly.

Too low-end, too low-grade, which is why Xu Shi rejected it without even thinking about it. Not to mention Fang Jing, even Zhang Mingen, who has not yet made his debut, would not be happy to let him go to the live broadcast room to promote with the anchor.

"You arrange the time, I'll take care of this!" Fang Jing pointed to the shark platform and said.

"Really or not, there's no need to fight like this, right?"

"Don't underestimate this industry. A well-known anchor has no less fans than second-tier stars, and he doesn't make less money than them."

"They broadcast live 360 ​​days a year, basically every day, maintaining exposure at all times, and the fans are very sticky."

"It's not like us, it's not uncommon to see no one for three to five months after filming a scene."

"If you mention a second-tier star, ordinary viewers may not know it, but if you want to name a popular anchor, the audience must have heard of it even if they don't know it."

In the previous life, the live streaming industry was already on the right track before Fang Jing traveled through time, and a large number of celebrities began to target this high-traffic industry.

Some went to play games, some went to sing, and interacted with popular anchors in various ways. There was a little brother selling lipstick who was so popular that dozens of celebrities went to him to advertise.

Besides, compared with the entertainment industry, the live broadcast industry is considered a clean stream.

(End of this chapter)