Good luck in the city

Chapter 764 Win back!

TVB headquarters building.

Zhao Yaxin is having a meeting in the conference room.

The reason for TVB's huge investment in making movies this time is very simple. The first round of TVB's reform is a big change, replacing all disobedient management with its own people.

After half a year, all staff and management staff who had prejudice against the mainland in TVB were fired.

Now one-fifth of the staff and half of the management in TVB have been replaced by talents from Wanye Investment.

When the time is right, Zhao Yaxin will start the second round of reform of TVB, and all internal columns will start to be reorganized, and everything will focus on the world market.

Of course, the original program will not change, just like Xiangjiang Radio and Television Group, its Xiangjiang Satellite TV programs are aimed at audiences all over the country, while Xiangjiang Economic TV Station only serves audiences in Xiangjiang Province.

TVB is also divided into: TVB Hong Kong and international stations.

TVB Hong Kong will continue to serve audiences in Hong Kong and Taiwan, and TVB International will serve the largest market in the Mainland with a population of 13 billion.

The root cause of why TVB, the TV kingdom, gradually declined after ten years was that it did not pay attention to the mainland market, or to put it like this by a person in the industry:
"TVB has not regressed. Ten years ago, when the mainland didn't know what a set was, Xiangjiang's filming was already very advanced. In fact, the mainland is developing too fast, while TVB is stagnant."

"The mainland is developing too fast, but TVB is just stagnating!"

Zhao Yaxin was deeply touched by this phenomenon when traveling between the two sides of the strait.

Although TVB has produced some good movies and TV series at present, and the ratings are also selling well, but these are far from enough!
No matter how powerful a kingdom is, if it cannot keep up with the pace of the times, it will also decline one day.

Naturally, TVB cannot repeat the same mistakes.

At this moment, another piece of news shocked the Tianchao film and television circle. Atlantis Film and Television Company officially entered the Tianchao film and television circle this morning, and will release the first film to enter the Tianchao film industry in half a month——"Swallowed "Starry Sky"!
"Swallowing the Stars" invited many Hollywood celebrities, with a total investment of 6 million yuan, and the promotion fee reached a terrifying 1.5 million yuan!
Many domestic newspapers were sold, and the streets and alleys were covered with "Swallowing the Stars" propaganda.

The domestic media have reported this news one after another, and anyone with a discerning eye can see that the goal of Atlantis is Wanye Investment!

At the same time, Yang Fei was at home.

"Half a month later, Wanye Investment and Atlantis will face off again!"

"Would you choose "Inception" or "Swallow the Stars"?"

""Swallowing the Stars" Vs "Inception", the ratings battle has not yet started, and the promotional battle between the two sides has already started-"Swallowing the Stars"; starring Matt Damon, Natalie Portman and other Hollywood celebrities appear A fan meeting was held in "Window of the World" in Shenzhen, attracting tens of thousands of fans; "Inception" starring Leonardo, DiCaprio also appeared in Baodao, held a press conference in Baodao, attracted Tens of thousands of fans watched."

"After the auto industry, Atlantis and Wanye are fighting again."

"Charlie, the heir of Atlantis, was interviewed by reporters at the Poly Xiangjiang Charity Auction. When he mentioned "Swallowing the Stars", Charlie smiled and said that he was very confident in "Swallowing the Stars" and was not worried about the ratings.

What a strong smell of gunpowder!

Yang Fei sat on the sofa in the room and read the newspapers and news. From just a few newspapers, he could tell that Atlantis was coming in menacingly.

But this is the only way to be interesting, otherwise, wouldn't it be too lonely without an opponent?
Yang Fei closed the newspaper and smiled...

"Boom boom boom!"

The door of the room rang, and Zhao Yaxin's voice came, "The soup is ready."

It's great with soup!
Yang Fei hurriedly opened the door and went downstairs with Zhao Yaxin in his arms.

"It smells so good, what kind of soup!"

Yang Fei walked into the kitchen and took a look. There were Luo Han Guo, dried cabbage, and lean meat, which looked delicious!

"Dried Luo Han Guo and Cabbage Soup." Zhao Yaxin turned her head and smiled sweetly at him, "You go take a shower first, it will be ready in a while, the clean clothes on the sofa are for you."

These few words are really warm!
Yang Fei embraced Zhao Yaxin's small waist, kissed her, and then happily turned around to take a shower.

Time flies, half a month later.

In the past half month, the film and television circles in many countries have been occupied by Wanye Investment and Atlantis Film and Television Company.

For half a month, Atlantis directly spent 2.2 million yuan on publicity.

However, in the face of Atlantis's money-losing publicity, Wanye Investment did not show any weakness. It dispatched its subsidiary Shidi TV Queen's platform, and its multiple channels also played the promotional advertisements of "Swallowing the Stars" in turn. , which is also money.

If the internal resources of TVB are converted into money, Atlantis Film and Television may not spend less. This is no longer a normal commercial promotion, and it seems to be fighting against one's anger.

At least the world has never poured so many resources on a movie promotion before.

The idea of ​​Wanye Investment is very simple. This is the most powerful publicity after TVB's reorganization. Even Yang Fei himself went into the battle shirtless, and his momentum must be suppressed.

In this fierce battle, finally ushered in the release of two films.

In a bright and spacious room in the Pengcheng headquarters building of Atlantis Media, there was a constant "crackling" sound of computer keyboards, and dozens of staff were busy in front of the computers.

This is the monitoring room used by Atlantis Corporation to monitor the total box office. Whether it is the box office in the Mainland, Hong Kong, Macao, Taiwan, or overseas, it is the first to feed back here.

Two hours left and 24 hours have passed since the global release of "Swallowing the Stars".

The two bosses of the group, chairman Charlie and Chad, and several company executives are waiting for the box office data in the monitoring room.

Charlie sat on a swivel chair, and he kept turning, showing his inner anxiety.

No matter how confident he is, this is his first visit to Tianchao. He is not worried about the overseas market. The key is the domestic market. This time, the family of the Tianchao family values ​​it very much, and he himself has issued a military order to ensure that he will win the Tianchao market.

Success or failure is about to be tested by the market.

The reputation of Atlantis in Europe for hundreds of years is not built, but the Celestial Dynasty is a problem!
It stands to reason that he shouldn't care about the box office of "Swallowing the Stars" at this time, but the failure of the auto industry last time has caused his family's reputation to decline, but the decline is very small.

But if it still fails this time, the reputation in the family will definitely drop greatly.

If "Swallowing the Stars" fails at the box office this time, the reputation he has accumulated in the family over the past few years will lose a lot overnight. This kind of thing often happens in big European families, no matter how glorious your previous deeds are, but in case of failure.

That means that all his efforts in the family over the years have been in vain.

The clock on the wall ticked every minute and every second, and the sound of every step made his heart beat faster.

The clock went to 12:10.

An accountant yelled, "Huaxia's box office is out!"

Charlie stood up abruptly and asked anxiously, "How much?"

The accountant took a densely packed statistical form and ran over, happily saying, "As of eleven o'clock, the total box office of "Swallowing the Stars" is 26 billion yuan!"

boom! !

Everyone cheered like a volcano erupting!
"Yeah! General Manager, you are so awesome!"

"Great, it worked! It worked!"

"Hooray! Hooray!"

26 billion on the first day, this number is amazing!
This is a remarkable statistic. At this moment, even Chad, who had been sitting beside him drinking tea calmly, stared wide-eyed.

The conference room was noisy for a long time before everyone calmed down their excitement.

Charlie stood up and said, "Calm down, please. The overseas box office hasn't come out yet, don't be too happy to be miserable!"

Chad put down the tea cup in his hand and said with a smile: "It must be a big hit at the overseas box office, so don't wait!"

The corner of Charlie's mouth turned up and he laughed. He failed in the competition with Yang Fei in the car industry last time, but this time he won!

(End of this chapter)