super cool life

Chapter 127 Food spokesperson

I closed my eyes and thought for a while, "Lao Ma, inform the production base that the saltiness of the ingredients has dropped by a standard, and then send it over for tasting. It must be approved by here before it can be finalized." Guo Yongren opened his eyes and said seriously.

"Okay, I'll notify them immediately." Ma Jinhao could distinguish the seriousness of the matter. Since Guo Yongren said so, he is not allowed to change it.

Soon, Ma Jinhao came back, "Chairman, Lao Su said that the new ratio will be made immediately, and it will be delivered overnight, and you can taste it tomorrow morning." Guo Yongren nodded.

Someone came in and took away the noodles and water, and Ma Jinhao handed over a document, "Chairman, this is a plan for advertising, and there is information about the spokesperson. I have already communicated with several people from Hong Kong, Macau, and Taiwan. The big distributors have talked about it, cash, and after the product comes out, they will be responsible for the sales in the three places.”

Guo Yongren nodded and began to read the information. It was written very carefully. The TV stations in Hong Kong, Macau, and Taiwan all broadcasted, and the time slots were concentrated in the prime time at night, and then there were sporadic broadcasts in the evening and during the day, as well as newspapers. More than a dozen newspapers, billboards, etc. are overwhelming, and the action is not insignificant.

Two men and two women were selected by the advertising spokespersons. The men are screen hero Zheng Shaoqiu and Zhou Ruifa, who has just become famous for his role as the leading actor in SH beach. These two people can be said to be in the limelight at the moment.

The female spokesperson chose Lin Qingxia from Taiwan, the endorsement fee is 20 a year, and the singer Xu Xiaofeng from Hong Kong is also 20 a year. Guo Yongren just frowned, thought for a while and asked Ma Jinhao.

"Old Ma, how did you choose these two as the female spokesperson? They are not the most famous, right?" Guo Yongren asked directly, hoping that Ma Jinhao could give an explanation.

"Chairman, Zhao Yazhi is the most famous person in Hong Kong now, but he is currently in the stage of divorce and it is not suitable for him. Wang Mingquan simply rejected us, so we can only choose Xu Xiaofeng now." Ma Jinhao explained from the side road.

Only then did Guo Yongren understand what was going on. Zhao Yazhi's endorsement would affect the company's image. Wang Mingquan's endorsement was for brand-name products. Now that his products are not well-known, he obviously couldn't get into the eyes of first-line stars. He shook his head and smiled wryly. one time.

"Have you contacted them? By the way, Xu Xiaofeng is a singer. What about Deng Lijun, have you contacted them?" Guo Yongren asked directly.

"I contacted Teresa Teng's manager, but she was immediately rejected. Teresa Teng is popular in Southeast Asia and the Chinese area. I contacted her immediately, but she was rejected by her manager before I got on the phone with her. , look down on an unknown company like ours," Ma Jinhao said with a painful expression on his face.

Guo Yongren understood that this kind of thing is too common. With Teresa Teng's popularity, the product that needs to be endorsed must be a big name among the big names. Master Niu will definitely be rejected if he is not well-known.

Guo Yongren smiled, he had nothing to do with other people's words, let's go to Teresa Teng, it's easy to handle, after thinking about it, "You prepare Deng Lijun's contract, I will contact her" Guo Yongren said directly, Ma Jinhao nodded, as Boss, he must have some strength.

As for the details, Ma Jinhao wisely did not ask, as long as he can sign a contract with Teresa Teng, "The commercials of these two people can be shot first, I will contact Teresa Teng and let you know, and then start shooting. In addition, the term of the contract should be set at two years, and we will see the situation after two years," Guo Yongren directly added.

"Okay Chairman, I'll arrange it here immediately." Ma Jinhao agreed, discussed some details with Guo Yongren, and left to go to work on his affairs.

Guo Yongren thought for a while in the office, then picked up the phone, and called Ma Jinhao back. He just remembered something, which must be done in advance.

"Chairman, you are looking for me." Ma Jinhao pushed the door open and came in. He just left, did he forget to say something.

"Old Ma, we don't look for dealers here in Hong Kong, we will operate directly, and you will recruit people here." Guo Yongren said directly, Ma Jinhao was taken aback, what does the chairman mean by this.

Guo Yongren took a sip of water, "Being an old horse, I think of something. We have our own benefits to do it ourselves. My opinion is this." , spoke for almost an hour.

Ma Jinhao was completely stunned when he heard that sales could still be played like this, he frowned and began to think, not to mention, if this method can really be played well, it would be really beneficial to the company.

Coca-Cola can be said to be the leader of fast-moving consumer goods, and its sales methods are also very sharp. It has always been the benchmark for many fast-moving consumer goods companies to imitate. Guo Yongren was a Coca-Cola distributor back then. , I really learned a lot.

"Okay chairman, I'll start making plans right away. We'll come directly. Although it may be difficult for us in the early stage, we will definitely benefit in the later stage." As a senior talent, Ma Jinhao quickly analyzed the benefits of this method.

"Take your time, Hong Kong is the place for experimentation. Once the experiment is successful, it will be rolled out immediately, and dealers must also be available, but it is not so important. In the early stage, we must not be able to do without the channel of dealers, only our reputation When it comes out, the product has become a must-choice product for consumers, and only then are we qualified to play like this.” Guo Yongren said seriously, and now if you play directly, you are looking for death.

"I understand that when the popularity of our products reaches a certain level, we can do this, weaken the distributors, and we will gradually direct sales, which will help us return funds and occupy market channels." Ma Jinhao's mind was very spinning Hurry up, immediately start drawing inferences from one instance.

The two of them were discussing, and before they knew it, it was past twelve o'clock, and they both forgot the time. This discussion benefited both of them a lot, and things in their minds gradually became systematized.

"Let's go, old horse, let's have some food together." Guo Yongren looked at his watch, it was already 12:30, and he was starting to feel hungry.

"Exactly, I know there is a similar one nearby, I'll lead the way." Ma Jinhao said with a smile, Guo Yongren nodded, the two of them tidied up and went downstairs together.

I didn't drive, because the hotel is not far from the company, just a few minutes' walk, it's a small restaurant, not big, very delicate, very clean, Guo Yongren looked at it and was very satisfied.

(End of this chapter)