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Chapter 600 New Product Release
Chapter 600 New Product Release
Director Zhang is a very enthusiastic person, and it can be said that he is very happy from the bottom of his heart for Bai Ye's arrival.
As the director of the Science and Education Channel, he is actually under a lot of pressure. The Science and Education Channel is different from other TV stations. The nature of his programs is destined to be different from others.
It doesn't make much sense to invite stars to their program group.
As mentioned above, you can't make all the programs entertaining, what the Science and Education Channel should do is focus on science education.
In fact, Bai Ye's Puxikang drug launch has nothing to do with Science and Education Channel. Moreover, the face and significance of being able to hold a drug launch on CCTV is really too great. This is no longer a product route.
What is Puxicon?
Currently the only drug in the world that can cure bowel cancer.
Director Zhang also took a lot of risks and withstood the pressure of public opinion, and even applied to the higher authorities many times specifically for this time.
For China Central Television to release the new product of this drug, it is difficult to get the leadership to approve it due to emotion and reason.
After all, no matter what Puxikang said, it was a drug product developed by Bai Ye, not produced by the country. If the science and education channel was used to promote it, the meaning behind it would be extraordinary.
Because of such a matter in the stage, there were many discussions back and forth.
In the end, the higher authorities agreed to Director Zhang's application, but the most precondition is that the Puxikang drug must be re-inspected in many aspects.
Back and forth, tossing back and forth for a long time, this is finally passed.
Director Zhang has put a lot of effort into this matter. He invited Bai Ye to come here today because he hopes to make a documentary through the promotion of Puxikang medicine.
The main purpose is to let everyone see the daily work of researchers, just like medical documentaries such as emergency book stories.
At present, there is no domestic documentary about the scientific research process, so Director Zhang also decided to make a drastic move, and asked the editor-in-chief to plan and wait for a table to discuss it. This time, he also invited Bai Ye to discuss it together.
Today's Puxikang is definitely not just a medicine, but also a national medicine with symbolic and representative significance.
Has risen to a status of national self-confidence.
Today, because we were discussing the specific plan of the press conference, Bona and others didn't come, so Bai Ye came.
When Bai Ye got out of the car, he saw several dense circles around him, smiled and got up and walked down.
"Master Zhang, hello, sorry for the long wait." Bai Ye offered to shake hands.
Director Zhang: "Don't worry, it's still early, let's go, let's go inside and say, it's very hot outside, if you don't come, old man, I'm going to suffer from heat stroke."
Director Zhang's words made everyone around him laugh.
The office is very big, and there are many people in it. This time it will involve the planning of the program, so we have invited all the people that need to be invited.
The chief planner and editor had already finalized the design and arrangement of the program. After watching it, Bai Ye said: "The documentary is a good idea, but... if it is written in the program, there is no point in carrying out the previous experiments. , and... How many audiences can there be?"
Bai Ye saw the plan above, which described a research about an infectious disease in 1990, which was the first typical successful case of independent research and development using modern medical methods in China, which caused a certain sensation at home and abroad at that time.
But...does such a corny research project get people's attention?
Bai Ye then asked: "Director Zhang, why don't you shoot some relatively new research projects?"
After listening to it, Director Zhang asked curiously: "Is this possible? Every scientific research should be a secret, right? Shouldn't we be filming? After all, the effect of the program is the effect, but it cannot affect the confidentiality!"
After listening to Bai Ye, he also understood: "Oh! I understand, it's about this moment. But...it doesn't matter, so let's do it, I may start a new research topic in the next period of time , I think it doesn’t matter as long as you don’t shoot the core technology, this time it’s about the research on high blood pressure drugs and the research mechanism.”
"This is a relatively difficult matter, and it attracts a lot of attention. I think appropriate changes can be made to match the effect of the program. In this way, many people may pay attention."
"Moreover, I also hope that through such a program, everyone can understand what scientific research is and what researchers are doing. It can also cultivate some young people's interest and hobbies in scientific research."
The more Zhang Yuekang listened, the more excited he became. He turned to look at the editor and planner, and asked, "Listen to what Professor Bai said carefully. Is this thing a problem?"
The planner nodded: "Yes! This is no problem. We only need to record daily behaviors. After post-editing, the details will only publicize some basic operations, but for the core technology, there will be no publicity!"
The editor also nodded: "We can definitely intersperse some small lectures and narrations in it. In this way, it can have a popular science effect!"
Everyone started a discussion about the program with just one word from each other.
In fact, Bai Ye had a lot of thoughts in his heart when he heard the suggestion of director Zhang Yuekang. He felt that simply introducing foreign talents is not a long-term solution. The most important thing is to cultivate a new generation of talents.
And television is a very effective way.
It should be meaningful if some processes before and after a research are filmed.
Should be able to attract a lot of people, right?
Bai Ye guessed so.
As for the result, it is unknown.
This is a long-term matter, let the planners and editors think about it, and Bai Ye has one thing to do now, which is about holding a press conference for the Puxikang drug.
Puxikang has now been valued by countless people.
After all, this is currently the only drug that can cure tumors, which has created a good start for human treatment of tumors.
The press conference is tentatively scheduled for [-]:[-] p.m. the day after tomorrow, and it will be broadcast live around the world.
The news quickly spread to many countries. When they learned that Puxikang drug was about to develop a press conference, they all went to China Central Television to talk about the broadcast.
Surrounding countries and regions approached the program one after another, hoping to broadcast the program in their countries, or broadcast it online.
For a while, things about the live broadcast on the Internet boiled up.
"Puxikang drug launch! The road to the rise of Chinese medicine!"
"Create the world's first tumor cure - Puxi Kang!"
In the midst of all the attention, the drug release conference of Puxikang drug came out on the Science and Education Channel of CCTV.
(End of this chapter)
Director Zhang is a very enthusiastic person, and it can be said that he is very happy from the bottom of his heart for Bai Ye's arrival.
As the director of the Science and Education Channel, he is actually under a lot of pressure. The Science and Education Channel is different from other TV stations. The nature of his programs is destined to be different from others.
It doesn't make much sense to invite stars to their program group.
As mentioned above, you can't make all the programs entertaining, what the Science and Education Channel should do is focus on science education.
In fact, Bai Ye's Puxikang drug launch has nothing to do with Science and Education Channel. Moreover, the face and significance of being able to hold a drug launch on CCTV is really too great. This is no longer a product route.
What is Puxicon?
Currently the only drug in the world that can cure bowel cancer.
Director Zhang also took a lot of risks and withstood the pressure of public opinion, and even applied to the higher authorities many times specifically for this time.
For China Central Television to release the new product of this drug, it is difficult to get the leadership to approve it due to emotion and reason.
After all, no matter what Puxikang said, it was a drug product developed by Bai Ye, not produced by the country. If the science and education channel was used to promote it, the meaning behind it would be extraordinary.
Because of such a matter in the stage, there were many discussions back and forth.
In the end, the higher authorities agreed to Director Zhang's application, but the most precondition is that the Puxikang drug must be re-inspected in many aspects.
Back and forth, tossing back and forth for a long time, this is finally passed.
Director Zhang has put a lot of effort into this matter. He invited Bai Ye to come here today because he hopes to make a documentary through the promotion of Puxikang medicine.
The main purpose is to let everyone see the daily work of researchers, just like medical documentaries such as emergency book stories.
At present, there is no domestic documentary about the scientific research process, so Director Zhang also decided to make a drastic move, and asked the editor-in-chief to plan and wait for a table to discuss it. This time, he also invited Bai Ye to discuss it together.
Today's Puxikang is definitely not just a medicine, but also a national medicine with symbolic and representative significance.
Has risen to a status of national self-confidence.
Today, because we were discussing the specific plan of the press conference, Bona and others didn't come, so Bai Ye came.
When Bai Ye got out of the car, he saw several dense circles around him, smiled and got up and walked down.
"Master Zhang, hello, sorry for the long wait." Bai Ye offered to shake hands.
Director Zhang: "Don't worry, it's still early, let's go, let's go inside and say, it's very hot outside, if you don't come, old man, I'm going to suffer from heat stroke."
Director Zhang's words made everyone around him laugh.
The office is very big, and there are many people in it. This time it will involve the planning of the program, so we have invited all the people that need to be invited.
The chief planner and editor had already finalized the design and arrangement of the program. After watching it, Bai Ye said: "The documentary is a good idea, but... if it is written in the program, there is no point in carrying out the previous experiments. , and... How many audiences can there be?"
Bai Ye saw the plan above, which described a research about an infectious disease in 1990, which was the first typical successful case of independent research and development using modern medical methods in China, which caused a certain sensation at home and abroad at that time.
But...does such a corny research project get people's attention?
Bai Ye then asked: "Director Zhang, why don't you shoot some relatively new research projects?"
After listening to it, Director Zhang asked curiously: "Is this possible? Every scientific research should be a secret, right? Shouldn't we be filming? After all, the effect of the program is the effect, but it cannot affect the confidentiality!"
After listening to Bai Ye, he also understood: "Oh! I understand, it's about this moment. But...it doesn't matter, so let's do it, I may start a new research topic in the next period of time , I think it doesn’t matter as long as you don’t shoot the core technology, this time it’s about the research on high blood pressure drugs and the research mechanism.”
"This is a relatively difficult matter, and it attracts a lot of attention. I think appropriate changes can be made to match the effect of the program. In this way, many people may pay attention."
"Moreover, I also hope that through such a program, everyone can understand what scientific research is and what researchers are doing. It can also cultivate some young people's interest and hobbies in scientific research."
The more Zhang Yuekang listened, the more excited he became. He turned to look at the editor and planner, and asked, "Listen to what Professor Bai said carefully. Is this thing a problem?"
The planner nodded: "Yes! This is no problem. We only need to record daily behaviors. After post-editing, the details will only publicize some basic operations, but for the core technology, there will be no publicity!"
The editor also nodded: "We can definitely intersperse some small lectures and narrations in it. In this way, it can have a popular science effect!"
Everyone started a discussion about the program with just one word from each other.
In fact, Bai Ye had a lot of thoughts in his heart when he heard the suggestion of director Zhang Yuekang. He felt that simply introducing foreign talents is not a long-term solution. The most important thing is to cultivate a new generation of talents.
And television is a very effective way.
It should be meaningful if some processes before and after a research are filmed.
Should be able to attract a lot of people, right?
Bai Ye guessed so.
As for the result, it is unknown.
This is a long-term matter, let the planners and editors think about it, and Bai Ye has one thing to do now, which is about holding a press conference for the Puxikang drug.
Puxikang has now been valued by countless people.
After all, this is currently the only drug that can cure tumors, which has created a good start for human treatment of tumors.
The press conference is tentatively scheduled for [-]:[-] p.m. the day after tomorrow, and it will be broadcast live around the world.
The news quickly spread to many countries. When they learned that Puxikang drug was about to develop a press conference, they all went to China Central Television to talk about the broadcast.
Surrounding countries and regions approached the program one after another, hoping to broadcast the program in their countries, or broadcast it online.
For a while, things about the live broadcast on the Internet boiled up.
"Puxikang drug launch! The road to the rise of Chinese medicine!"
"Create the world's first tumor cure - Puxi Kang!"
In the midst of all the attention, the drug release conference of Puxikang drug came out on the Science and Education Channel of CCTV.
(End of this chapter)
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