Almighty crossover king

Chapter 1071 News from the giant

"Boss, there is new news from Ford."

In Zhang Fan's hotel, the assistant came in and said.

"what news?"

Zhang Fan asked curiously.

"Ford wanted to do business with us. Said if we would. They would sell us two of their brands..."

The assistant's words made Zhang Fan laugh.

"Aston Martin and Mazda?"

Zhang Fan asked back, the assistant nodded and laughed.

"Finally I couldn't help it anymore. I thought it would take a lot of effort, but I didn't expect that people would care about these brands at all. A century-old giant has confidence in his own brand."

Zhang Fan couldn't help sighing that Tesla's purpose in coming to the United States this time is to acquire several brands.

Zhang Fan and the others have already investigated the specific situation of the American auto giant.The brands to be acquired are currently losing money.

For the Big Three, these brands are a liability.But for Tesla, these brands are a great supplement.

Although Tesla is powerful, it lacks brand heritage.That's why Tesla wants to expand its system by acquiring some well-known brands.

The red flag was thrust on Tesla.But now Hongqi's sales in China speak for themselves.In the past year, Hongqi has become the sales leader of all brands in China.

Such an identity is fully worthy of Hongqi's identity, and Hongqi will be revived with full blood and become China's national brand.

Now Hongqi has traveled overseas to the United States again, opening up the first step for the Hongqi brand to open up the market.

Hongqi was revived in the hands of Tesla, and so is Maserati.Complete product replacement with the fastest speed.

Although it is a refurbished car, where is the quality control of the car?Maserati currently has a full range of products.

The sales volume of the product is rising rapidly like a rocket.Especially in the Chinese market, Maserati, which was beaten by Porsche before, is now beaten by Porsche in turn.

This kind of situation made Porsche feel depressed and desperate.But there is nothing that can be done, and Porsche is not making fast progress on new energy.

Besides, Porsche is fully imported, and the price is not dominant.The cost of maintaining a fuel car is high, and the fuel price in China is now very high.

The price of ordinary No. 92 gasoline is almost over nine yuan.And Porsche is expensive, usually 95 gasoline or higher 98 gasoline.

The price-performance ratio cannot be compared with Maserati, which is now produced on Tesla's production line.The direct domestic production leads to a direct reduction in the price, and the cost performance in China has been greatly improved.

At the same time, there are many choices of models in the whole series, not only sedans, but also SUVs, as well as hardcore off-road vehicles.One advantage after another revives Maserati across the board, not only selling well in China, but also selling well in other markets around the world.

Tesla has a lot of experience in operating loss-making brands.And has his own trick, although this trick seems shameless, but it is very practical.

The cost of changing the shell of the car is too low, but the effect is very good.Now Tesla's purpose is clear.

It is to get more brands and change the shells of these brands.Then let more consumers know about Tesla's awesomeness.

For example, in Europe and the United States, Tesla's reputation is not good, and Maserati's head office is not.Hongqi can't, can Mazda?

Tesla's off-road vehicles are not well-known, but the Hummer can always.If you are afraid that supercars have no foundation, then Aston Martin can always do it.

Anyway, for Tesla, this is just a car.After you use these cars and understand electric cars, you will naturally slowly recognize Tesla.

Because Tesla is the mother of these electric models, all cars are replaced with Tesla.The technology is also used by Tesla first, followed by other brands.

In this way, Tesla's brand effect has been enhanced unconsciously.As for whether buying a brand will lose money, Tesla also has its own assessment.

According to the assessment, the possibility of losing money is almost zero.Because after purchasing the brand, the research and development cost of new brand toad tablets is almost zero.

They are all traditional fuel brands, and now they are directly replaced with pure electric vehicles, without any technology at all, just change the shell directly.

Tesla directly took over the olive branch offered by Ford.This news also made Ford very excited. For Ford, these two brands are a burden.

Aston Martin has been losing money for years and sales have been dismal.Mazda used to be profitable, but it has been at a loss for the past two years.

Aston Martin Ford is a wholly-owned shareholder, while in Mazda, Ford is the largest shareholder.Occupy a 30.00% stake in Mazda.

"Notify the acquisition department to fully acquire Mazda's stock. At the same time, please ask GM and Ford to help them acquire Mazda's stock. The goal is to be wholly owned, and at least 50.00% of the stock must be owned."

Zhang Fan explained directly.Now that Ford is willing to sell these two brands, Tesla is naturally willing to follow.

Negotiations with GM continue, and negotiations with Ford are underway.And another American auto giant, Chrysler, has not been idle.

Compared with GM and Ford, Chrysler's life is even more miserable.Before Tesla rose, Chrysler was already at a loss.

Lost more in the past two years.Just last year, the giant went bankrupt and reorganized again.He was in an alliance with Fiat before, but now Fiat is not in an alliance with him either.

Now Chrysler's biggest creditors are the US government and the American Association.So now life is even harder for Chrysler.

The U.S. government and the U.S. Association are also gnashing their teeth in anger at this mess.

Losing money every year, the entire company is in debt of $370 billion.This is a mess, but the U.S. government still has to take care of this mess.

Because behind Chrysler is 15 employees.If Chrysler is completely finished, then these 15 employees will have to be laid off.

The implications for the U.S. government are enormous.Such things will directly affect the public opinion of the ruling party and directly affect the general election.

There will be a general election next year, but America is a mess right now.Some things also have to be dealt with, especially the growing problem of unemployment.

As for Chrysler, Zhang Fan was also involved in discussions.Because the conditions given by Chrysler are too scary.

Compared with the acquisition of a brand, Chrysler's olive branch is the entire automobile group.

The Chrysler Automobile Group, the Big Three in the United States, is now directly thrown over.This caused Zhang Fan's team to fall into a huge discussion. After all, this matter was too serious and involved too much money, so they had to discuss it carefully.

(End of this chapter)