Almighty crossover king

Chapter 971 Acquisition of Maserati
Tesla handed over the olive branch, and the news made everyone overjoyed.And the price given is also a price that makes everyone very excited.

Tesla is rich, and now global car companies know that Tesla is rich.Not only because Tesla is backed by Longteng Group, but because of Tesla's own sales.

In the field of electric vehicles, Tesla is the leader.At present, Tesla's pure electric vehicles basically include all models. Although there are still several models that will not be launched until the end of this year, there is no denying Tesla's technical capabilities.

Not only that, Tesla is also very powerful in the field of electric commercial vehicles.At present, Tesla's electric trucks, electric buses, and electric engineering vehicles have begun large-scale sales in China.

In the field of electric passenger vehicles, it is the leader.In addition to himself, his shell-changing car is even more frenzied. With several major independent brands of Huaxia as the core, it directly seizes the market in the low-end market.

At present, more than half of the huge Chinese market has been taken away by these brands.In the past two years, many foreign brands have announced their withdrawal from the Chinese market, and Fiat is one of them.

At present, there are only a few strong brands in China, but their performance is also constantly losing money.The Chinese market is currently dominated by the new energy market. Before these brands come up with decent products, it is impossible for them to stand up again.

So Tesla has money, and a Chinese market will make Tesla a lot of money.What's more, now Tesla has been exported to many countries and has become the new favorite of many people.

In a word, there is no shortage of money.That's why it's the price.

The meeting continued, and all shareholders were discussing it hotly.Although a small number of shareholders think that it should not be sold, most shareholders feel that they should take the opportunity to sell, otherwise no one will pay such a high price if they don't want Tesla.

The market is sluggish, and they can only be soft.At this moment, they can only sigh that if this brand was sold a few years ago, the price would definitely be much higher than this price.

And now, no one wants it.Maserati is currently for car companies.Except for one brand before, the other technologies are not worth the money at all.

The same is true for Tesla. After Tesla buys Maserati, it will also carry out electrification reforms. In the future, most Maserati will be electric vehicles.

In the context of the great era, the once high-horsepower fuel vehicles will slowly decrease and die out.Sooner or later, new energy vehicles will replace all fuel vehicles.

With the intent, the rest is much easier.Negotiations, negotiations with the Fiat Group, negotiations with the Italian government.

Fiat actually wants to sell other brands to Tesla, but Tesla is not interested.The only one interested is Ferrari, but this brand is not sold by Fiat.

Ferrari is now an independent company that has gone public and has a market capitalization of more than $200 billion.Even the press conference did not affect the market value of Ferrari.

For Ferrari, electrification is simply not on the table right now.People's sports cars are sold out early every year, and those who buy Ferrari feel the roar of the engine.

For Ferrari, Tesla can only be greedy.But Tesla doesn't care much about Ferrari either.In terms of performance, Tesla's supercar performance is definitely a street away from Ferrari.

But the brand influence is much worse.A Ferrari is a Ferrari, even if the performance is not as good as Tesla, it is still a Ferrari.

This is a brand that has been cultivated over time. In front of Ferrari, Tesla is like an upstart.

Tesla bought Maserati for this reason too.In overseas markets, Tesla's competitors are Maserati and Porsche.

However, although Tesla has technology, its brand influence is very weak.That's why Tesla paid such a big price to buy Maserati.

After a week of negotiations, the acquisition finally came to an end.Tesla for $115 billion.Acquired the Maserati brand, this acquisition not only includes the Maserati brand, but also includes Maserati's R&D team, employees, factories and so on.

Of course, Maserati's $20 billion in debt is also included.In other words, Maserati has nothing to do with Fiat now.

One hundred percent of the equity of this brand belongs to the Tesla Group.Maserati's headquarters will remain in Italy after Tesla's takeover.

It's just that the R&D team will be relocated to China.At the same time, Tesla will build a new factory in Italy.

In the future, this factory can not only produce Maserati, but also Tesla, Hongqi and other cars.

This factory will use Tesla's new platform, and the production line is indeed the most advanced production line.

In addition to this factory, Longteng Group will also invest in a series of supporting factories in Italy.The total investment exceeds 1000 billion US dollars.

Build an automobile industry base in Italy, and this industrial base will mainly target the European market in the future.

Italy is one of the founding member states of the European Union, and factories are now being built in Italy.The competitiveness of these products in Europe will be greatly increased.

After all, the European economy is integrated, and the entire European Union is a large market with a population of more than 5 million.Moreover, these countries have developed economies and large markets.

"Tesla fully acquired Maserati, and the Italian brand became a Chinese brand..."

"Maserati falls into Tesla pocket..."

"The Fiat Group has a debt crisis and sold Maserati for cash..."

"Longteng Group signed an investment letter of intent with Italy, and the investment of [-] billion U.S. dollars settled in Italy..."

News reports came out.This news caused a sensation all over the world, and it also caused a huge sensation within China.

"I'll go, it's so awesome, Trident will be our brand from now on..."

"My trident dream, when will it be made in China..."

"Looking forward to the domestic production of Trident..."

"You can't afford domestic products..."

"The domestic price of Trident should drop..."

"Can it be as cheap as Tesla..."

Domestic netizens began to discuss, after all, many people have a dream of a trident.Maserati is the dream luxury car of countless men and women.

Now that this luxury brand has been acquired by Tesla, and it may be made in China, everyone is excited.

Looking at the news again, Maserati's R&D team is about to enter China.At the same time, Tesla said that it will electrify Maserati.All models will be redesigned.

Obviously, the future Maserati may become a pure electric vehicle.

Hot discussion, Tesla's acquisition has aroused heated discussion.For other car companies, this is a nightmare.

Especially for European car companies, Tesla’s acquisition of Maserati this time, and at the same time investing so much in Italy, directly broke into the stronghold of these brands. After the news was announced, the stocks of European auto groups showed signs of falling again. .

(End of this chapter)