Reverse Rebirth 1990

Chapter 1247 1264【Together to make money, make shocks】on
The food and beverage crisis at Shilla Hotel has become more and more serious.

After the clan assembly was destroyed by Song Zhichao, Xin Dongbin began to suppress the catering industry of Shilla Hotel, and let the Daxiang Group, which supplies Shilla Hotel, stick to the pass, but did not provide food and drinks to the hotel.

Since then, the catering business of Shilla Hotel has almost been paralyzed.

Just imagine——
A huge hotel can only be used for accommodation, but cannot enjoy good wine and food. Even if there are constant discounts and promotions, who will stay?
The paralysis of the catering business has affected the revenue of the hotel, causing the hotel's profit to drop sharply.

Since then, a chain reaction has been caused, and the major shareholders and senior management of the hotel who were originally under the pressure of Xin Dongxiong began to move around again.

In addition, Xin Dongbin, the chairman of Lotte Group, "fanned the flames" outside, bribed some Korean newspapers and magazines to continue "bad-mouthing" Shilla Hotel, and directly stepped down in response to Xin Dongxiong's request that he resign.

The situation is critical and can be described as imminent.

As the person in charge of the Shilla Hotel, Xin Dongxiong approached the Elephant Group several times to discuss and resolve the matter. Either he was pushed by the chairman of the Elephant Group, Lin Changyu, or he was directly persuaded to go back.

Xin Dongxiong knew that Lin Changyu was determined to form a group with the Lotte Group, and ignored his request.

Since Xin Dongxiong couldn't get what he wanted, Song Zhichao would not go to the Elephant Group to solve the problem with a hot face and a cold ass.

Song Zhichao's principle of doing things has always been to "take the initiative to attack", not for him to beg others, but to let others lick his face to beg himself.

After investigation, Song Zhichao finally discovered a weakness of the Elephant Group, which is the export of ingredients.

To be precise, in addition to buying and selling kimchi and ramen, the biggest source of profit for the group is the sale of "Korean ginseng"!
That's right, the reason why Daxiang Group can develop and grow into what it is today is the "ginseng export business" from the very beginning.

Korean ginseng is well-known all over the world, especially in Asia. The demand for Korean ginseng is doubling almost every year, and the profits involved are even more enviable.

Among the many export trades of Korean ginseng, the export business of Daxiang Group is the best. The reason is that Daxiang Group has built a huge "one-stop" service for Korean ginseng with three lines of "purchase, storage and export".

To be precise, the Daesang Group purchases high-quality Korean ginseng at an extremely low cost in South Korea, and then acts as a middleman, hoarding these Korean ginseng, like speculating in stocks, waiting for the price of Korean ginseng to rise, and then exporting it all at once. to foreign countries.

During this period, Elephant Group has gradually established a very good export cooperation relationship with the region with the largest demand for Korean ginseng in the world --- and this "thirsty" region for Korean ginseng is Hong Kong, China!

Anyone who likes to watch Hong Kong movies or Hong Kong TVB dramas will know that Hong Kong people like to cook soup, especially "ginseng soup". What's more, some middle-class people in Hong Kong drink "ginseng tea" almost every day. , which shows how high the demand of Hong Kong people for this special food is ginseng.

As the largest food trading group in Korea, Daesang has established long-term supply relationships with many Hong Kong food companies, providing Hong Kong people with high-quality Korean ginseng, and of course, making a lot of money from Hong Kong people at the same time. money.

"Buy low and sell high" is the only way for Daxiang Group to make a lot of money in "Korean Ginseng Overseas Trade".

……

After learning about the "weakness" of the Elephant Group, Song Zhichao began to think about how to cut off the resources at both ends of the Elephant Group's procurement and export, making the Elephant Group "overwhelmed with pain."

Hong Kong is easier to handle. Don’t forget that Song Zhichao himself is from Hong Kong, and he has done "import and export" trade for a long time in Hong Kong, even selling goods from Hong Kong and mainland China to the Soviet Union, the United Kingdom and other regions. But in terms of "foreign trade", it is a real "old world".

Therefore, Song Zhichao asked Qi Wanda to call, and soon found out several Hong Kong companies that had trade relations with Daxiang Group.

These companies are "Hong Kong Fulin Company", "Hong Kong Huangting Yuyan Ingredients Center" and "Hong Kong Dafugui Group" and so on.

When starting a business in Hong Kong, Song Zhichao had some dealings with these companies, but later Song Zhichao was busy with other businesses, so he handed over these matters to Qi Wanda to take care of them.

Therefore, Qi Wanda is very familiar with the bosses of these companies and groups, almost very familiar.

According to Qi Wanda's words: "It's all pure friendship formed by a group of rich and powerful people who have drank wine, called girls, drunk in the pool, drunk with money, and done all their affairs...!"

Not to mention, Qi Wanda's "pure friendship" is quite effective. After Song Zhichao made calculations and asked Qi Wanda to call, the answers of these people were basically——
"Relax, no problem!"

"Let's make money together and make a fuss!"

"Mr. Song has spoken, of course we must follow!"

For these Hong Kong businessmen, Song Zhichao is simply an "undying legend" in Hong Kong. Even if he is not in Hong Kong now, there is still a legend of Mr. Song in Hong Kong.

It can be said that the "weight" of the three words "Mr. Song" in Hong Kong has not only not gradually disappeared, but has become more and more serious.

What's more, all Hong Kong people know that as long as Mr. Song wants you to do business with him, you will never lose money. On the contrary, you will make a lot of money.

However, compared to the previous ones earning money from Hong Kong people, the Soviet Union, and the Americans, this time they are earning money from South Korea!
Song Zhichao's order to these Hong Kong ingredients merchants is very simple: purchase Korean ginseng from Elephant Group!And increase the amount of liquidated damages!

That is to say, Song Zhichao asked these food companies to look at purchasing Korean ginseng from Elephant Group, but when signing the contract, indicate the proportion of liquidated damages: if Elephant Group cannot provide a certain amount of Korean ginseng within the time limit of the contract , the elephant must pay three times the liquidated damages!
……

After the execution of the plan——
Qi Wanda had some objections to this. He thought that since the Elephant Group could grow so big and be so successful, it would never accept such a suggestion rashly. After all, increasing the compensation by three times would be too risky, at least slightly. People who are aware of risk management and control will realize that there may be "strangeness" in it.

But in Song Zhichao's view, Elephant Group will definitely accept this suggestion.

Qi Wanda asked, "Why?"

Song Zhichao said: "Because Daxiang Group is not in the ginseng business, but treats ginseng as a stock, and it is a speculative business! --- It is difficult for a person who is in the habit of speculative business to get rid of his greedy nature!"

(End of this chapter)