Reverse Rebirth 1990

Chapter 500 512 [The happy life of the American people]

Vanke is on fire!
Hotter than ever!
Because of the incident of "sell your kidneys to buy Vanke", Vanke's VCD directly dominates the screens of major media in the United States. Since then, Sony, Hitachi, JVC, and Panasonic have been suppressed and rubbed under their feet.

Los Angeles, Sony Headquarters—
"Baga!" Nakao Kimura slammed the water glass in his hand to the ground

Around the large oval conference table, more than a dozen people were silent, and no one dared to move or make a sound.

"Damn Chinese! Hateful Yankees!" Nakao Kimura stood up like a raging beast, and paced back and forth around the seat.

"Those Americans are all blind, are they deaf? Can't you see that it's all a trick by Song Zhichao? Selling kidneys to buy Vanke is clearly their secret propaganda! And the damn increase in sales, ridiculous Those Americans still think that Song Zhichao is a good person, a great benevolent person, and he is thinking of them Americans --- ridiculous guy, they don't think about it, who will get the most benefits in the end by increasing sales!"

"What should we do now? Tell me, what should we do to crush that bloody Chinese?" Nakao Kimura stopped and stared at everyone present.

Tanaka-kun and others can no longer pretend to be dumb.

"In my opinion, Vanke's momentum is booming. If we fight head-on, we may lose both sides. Why don't we continue our price reduction strategy-as long as we can hold our position and win over new customer groups, even Vanke's How about increasing sales? If no one buys, they still lose!" The speaker this time was Honda-kun who was sitting next to Tanaka.

Nakao Kimura snorted coldly, and slapped it on the table, "Price reduction? Do you know how much we lost from this price reduction? It's a total of 3000 million US dollars! If there is another price reduction, who can afford it?"

In fact, Nakao Kimura is under a lot of pressure for this price reduction strategy, especially the news from Japan Headquarters that Sony Chairman Akio Morita is very dissatisfied with their strategy -- he thinks it will damage Sony" Kimura will not be able to bear the golden word-of-mouth of "quality first" and "never lowering prices" if the price continues to decrease.

Facing Nakao Kimura's questioning, everyone present was silent again, yes, no one can afford such a consequence.

It’s okay if you win, although you lost money, you can still get by literally, at least you can stick to Sony’s perfect situation of “dominating the United States”——but if you lose, who will pay?
Anyone who can sit at Sony's U.S. headquarters is no fool.

A fool can't sit in this kind of seat.

Nakao Kimura knows this too.

Speaking of which, Nakao Kimura's background is not good. He himself said when he seized power that he was from a gangster.Therefore, he is very domineering in management and safe in controlling the overall situation, but it is his shortcoming in terms of marketing strategy.

However, Nakao Kimura has one thing to be sure of, that is, he dares to employ people.

Before Tanaka-kun proposed to break Sony’s golden word-of-mouth reputation and engage in price reduction promotions. If you were an ordinary person, you would never agree.

But now, Kimura is also a little hesitant.

In just one week, because of the price cut, the total sales decreased by 3000 million US dollars --- how can he do business with such a huge number when he goes back to Japan?

But now riding a tiger is difficult, if you can't find a better strategy, then you can only continue. However, Kimura needs a backup—to be precise, he will drag a few people to die together——the law does not blame the public, Even if Akio Morita is furious at that time, there is still room for buffering.

Everyone here in this year of Kimura knows that everyone is an old fox. If you can't even see this, how can you be a high-level executive?
But no one said a word.

Because of Akio Morita, the tyrannosaurus lost its temper and it was too scary.

Nakao Kimura glanced around for a week, he was waiting, waiting for someone to jump out on his own initiative.

No one, still no one.

This time, Kimura was a little angry.

These are some ballless whores!
Just when Kimura gritted his teeth and was about to grab a few backs, Tanaka-kun stood up and said, "I came up with this strategy. If anything happens, I will bear it!"

Seeing Tanaka-kun standing up, Honda-kun next to him also stood up, "I support Tanaka's strategy, and if there is an accident, I am willing to take responsibility."

Kimura glanced at the two of them strangely, and then glanced at the others—the others bowed their heads collectively, and no one dared to meet his gaze.

Kimura suddenly smiled, looked at Tanaka and Honda, and said meaningfully: "Wealth is in danger!"

……

The next day—
Faced with the "menacing" sales of Vanke's VCD, Kimura Nakao, Tanaka-kun and others at the Sony headquarters in the United States were a little anxious, and they stepped up their efforts to promote Sony. That's down to a staggering $2000.

At the same time, other video recorder brands in major shopping malls in Los Angeles seem to have begun to cut prices significantly.

Hitachi, $3000 off, promotional price: $1500.

Panasonic, $250 off, sale price: $1550.

JVC, $5000 off, promotional price: $1300.

For a while, the American people entered the carnival season. Who would have thought that the launch of a VCD would be able to drive so many VCR brands to engage in big promotions.

Buy and buy!
Those who have money buy VCDs, and those who have no money buy VCRs.

Anyway, the current video recorders are still very marketable, and they are still very valuable.

As a result, various pictures appeared in major supermarkets in the United States——
A black aunt is holding a video recorder, a white guy is holding a VCD, and some customers are standing in front of the counter, looking at the video recorder on the left and the VCD on the right, with a hard choice—finally, he closed the Eyes, turn in circles, and when you stop, buy whichever you are facing.

There are many people like this customer who do this. Besides, there are lottery players, rock-paper-scissors players, and coin tossers... In short, there are all kinds of tricks, and some of them obviously tossed a coin to choose a video recorder. In the end, I gritted my teeth, took the VCD and went to the counter to check out --- after paying the bill, I comforted myself. I originally only supported the video recorder, but high-tech products, it’s okay to give it a try.

In fact, there are two major groups of American customers at this time. Generally speaking, older people will choose conservative video recorders when purchasing audio-visual products; The best choice is VCD - it looks slim, elegant, and trendy and stylish.

But no matter what, as the market explodes, anyone with a discerning eye can see that Vanke's crazy incremental sales of VCDs have already affected the future market of video recorders.

VCD replaces VCR --- becoming more and more possible.

(End of this chapter)