Reverse Rebirth 1990

Chapter 672 688 [Rebellious and unruly] (three more!)
Ericsson China Shipping Headquarters ---
It is said that the interim general manager Bi Wenfeng held the "Shangfang Sword" given by the president Song Zhichao, and launched a thunderous operation. With the help of the company's general meeting, he directly swept out some small moths inside the company and helped the company clean up.

This matter can be said to have a great impact on China Shipping Company.Some people praised this, feeling that the company has undergone new changes and new hopes, while the other part of the company was panicked, for fear that the general manager would do something wrong and get fired.

Soon, their worries became reality.

Bi Wenfeng was born as a royal barrister, and he usually handles the company's economic cases most of the time. Therefore, the second thing he did when he took office was to catch the company's economic corruption and directly invite professionals from Hong Kong to conduct accounting audits.

It doesn't matter if you check this, you will be shocked after checking.

The accounts of Ericsson China Overseas Headquarters were in a mess, including a lot of external accounts, and internal accounts were even more confusing. According to preliminary estimates, the company lost about 300 million in just one year.Among them, the largest and most confusing accounts are the "entertainment fees" for internal eating and drinking, and the "public relations fees" for external public relations.

In this regard, Bi Wenfeng issued an order to investigate and investigate to the end. The investigation will not wait.

While checking the accounts, Bi Wenfeng reorganized the company's corporate structure.

In order to improve the work efficiency of the company's employees, Bi Wenfeng borrowed from the mature company mechanism in Hong Kong to reorganize the company's various departments, cut off many unnecessary departments, and truly achieved "better troops and simpler administration". Of course, since then, the company Many people were laid off again, so many people secretly called Bi Wenfeng a "cold-blooded executioner" from Hong Kong.

The new official took office three fires.

Bi Wenfeng kindled his three fires very well—to be precise, it made people hate and fear him at the same time.

From a Hong Kong royal barrister to a cold-blooded executioner, only an elite like Bi Wenfeng can do it.

In this way, under Bi Wenfeng's drastic reforms, he pushed Song Zhichao's "Ericsson Big Movie" advertising plan, and invited Andy Lau and Guan Zhilin from Hong Kong to go overseas for real-location shooting.

To say that Andy Lau and Rosamund Kwan are also big stars in Hong Kong, especially Andy Lau is now in full swing, and there are five movies to be released this year, namely "Heaven and Earth", "Sword Laughter", "Killer's Fairy Tale" , "Drunken Master 2" and "Drunken Master 3".

In addition, Hua Tsai's film appointments for next year are already full, especially the blockbuster "The Adventurer", which has an investment of hundreds of millions.

But even so, after receiving Bi Wenfeng's call, Andy Lau took Guan Zhilin to go abroad to shoot without saying a word.

Bi Wenfeng knew that this was of course not for his own face, but for Song Zhichao's face. Song Zhichao's current status in the Hong Kong business world can be said to be below one person and above ten thousand. No one can suppress him except Li Chaoren.

What's more, besides this, Hua Tsai and Guan Zhilin can also be regarded as contracted artists of Song Zhichao Group's Phantom Company, and it is appropriate for artists from their own company to help.

After solving the mobile phone advertising, the next step is the promotion and marketing of Ericsson's new mobile phone products. This time, Bi Wenfeng followed the "down-to-earth" route formulated by Song Zhichao, and took the carpet bombing mode of advertising words. On the body of the bus, and even on the bus platform, there are advertisements with the words "Ericsson - if you fight hard, you will win".

Even, according to Song Zhichao's suggestion, Bi Wenfeng ordered the printing and distribution of more than 3 advertising T-shirts, and then distributed them to the company's employees free of charge in the form of company benefits, allowing them to give to their relatives and friends.In addition to these, it is also given to the cleaners and drivers who appear most frequently on the streets for free.

These advertising shirts are made of the best cotton material, sweat-absorbing, comfortable to wear, and in addition to the advertisement words, the style is also very novel, so many people will rush to get it--it's free, don't want it for nothing .

So soon, when walking on the street, you can often see an old man wearing an "Ericsson" advertising shirt, which says "Ericsson mobile phone, standard equipment for successful men!" An old woman is also wearing the same advertising shirt, with It reads, "If you don't give gifts during the holidays this year, give them Ericsson!" --- it looks like a couple.

In addition to these new words, there are also "This is Ericsson, the Ericsson of the world! The Ericsson of China!"

At the same time, before the filming of Andy Lau and Guan Zhilin's commercial was completed, the company hastily filmed a small commercial, a low-cost commercial, and then broadcast it on Zhonghai TV.

Advertising content:

On the street, two young lovers were breaking up while wearing Ericsson advertising shirts.

One read: "Ericsson, see you every day!"

The other one said: "Ericsson genuine mobile phone, you deserve it!"

The girl said to the boy: "You can't give me happiness, look, you can't even afford a mobile phone!"

The boy took the girl's hand, raised his hand and swore: "I swear, I will work hard to make money, I will work hard, and I will definitely buy you a mobile phone!"

Girl: "Is what you said true? If you bought a mobile phone, what brand would you buy?"

Boy: "I'll buy you whatever brand you like!"

Girl: "I only like Ericsson!"

Boy: "Well, I'll buy Ericsson!"

At this moment, all the spectators shouted together: "We all buy Ericsson!"

Voice-over: Ericsson --- everyone's cell phone!
Of course, such advanced and epoch-making "advertising words" and "commercial films" were not thought up by Bi Wenfeng, but the masterpieces of his big boss Song Zhichao - after all, they came from the previous life, who knows how to brainwash advertisements.

In this regard, Bi Wenfeng, as a barrister who came to Zhonghai from Hong Kong to be an "executioner", can be said to have done his job to the extreme.

Ericsson China Overseas Head Office experienced this "big earthquake", and finally "resurrected with full blood" under the leadership of Bi Wenfeng.

With the investment in the carpet bombing of advertising, the popularity of mobile phones has greatly increased, especially those ordinary citizens who were not interested in mobile phones before, have also begun to pay attention to Ericsson, and the sales of Ericsson mobile phones have increased by [-]% every day.

With such an achievement, those company employees who hated Bi Wenfeng had to be convinced-they really have two brushes.

In addition, the reason why many people had to obey Bi Wenfeng was that Bi Wenfeng was backed by the big boss and company president Song Zhichao.

Who is Song Zhichao?
The master who bought the head office of Ericsson in Sweden!

It's just such an awesome person who cleaned up Zhonghai Company without even showing his face. For many people, this is scary.

(End of this chapter)