Huayu since 1980

Chapter 364 Distribution and reform of domestic films (4300+ chapters, please subscribe~)

"Aibu!"

In the radio and television building, Wu Jianye met Ai Bu.

"Come on, sit down."

After Ai Bu saw Wu Jianye, he also smiled and asked his secretary to pour tea for Wu Jianye.

After Wu Jianye sat down, Ai Bu smiled and said, "Are you a little curious, why did I call you here?"

Wu Jianye smiled neither humble nor overbearing: "I can think of some."

Seeing that Wu Jianye was so confident, Ai Bu became even more interested, and said with a smile, "Okay, since you guessed it, tell me why you are looking for it?"

Wu Jianye: "It should be Xiangjiang Fengge Entertainment and the film and television city that I mentioned at Zhao Department years ago!"

Ai Bu laughed: "You, no wonder you can create such a big foundation in Xiangjiang."

"Yes, I went to the courtyard for a meeting a few years ago and met Lao Zhao. He told me about this matter. I want to know your plan. If you plan to implement it in what way?"

Wu Jianye was overjoyed. Ai Bu's question meant that the matter might be successful, so he quickly said: "Of course, it is jointly invested by Fengge Entertainment, Xiangjiang ATV, and Tangting Culture. The preliminary plan is to divide it into three phases. The most important thing in the first phase is to restore the street scenes of Yangcheng, Xiangjiang and other areas in the late Qing Dynasty and the early Republic of China, as well as the palace gardens of the Ming and Qing Dynasties, and the most important thing is to replicate the Forbidden City in 1:1.”

After hearing this, Ai Bu showed a pensive expression and asked, "What if we ask you to join a local company in Hengdian?"

Wu Jianye was slightly taken aback, and asked, "I don't know what Ai Bu means?"

Ai Bu said: "For such a large project, if domestic enterprises can join in, it will be a very good thing to support the domestic economy. It will be more convenient to publicize, and some procedures will be easier to approve. "

Wu Jianye smiled wryly. In his plan, he didn't want to join a local government enterprise, because it would mean that there would be an uncontrollable force in his control, and it was a force that could not be ignored.

But he also knew that this kind of thing cannot be refused bluntly, so he asked.

"Aibu, I don't know what kind of form the local companies are planning to join?"

"The local company is responsible for the land, and Xiangjiang's Fengge Entertainment and ATV are responsible for the money. As for the shares? How about 50% each?" Ai Bushi opened his mouth.

Wu Jianye smiled wryly: "Ai Bu, I'm afraid this is not good, the land in the country is worthless."

Domestic land is really worthless now
Ai Bu smiled slightly, knowing that the other party could not agree to this shareholding ratio, and the reason for proposing this shareholding ratio was to better pave the way for the following negotiations.

"What about Xiangjiang's opinion?"

This is actually another test by the Ministry of Ai on Wu Jianye. He is now directly proposing the participation of domestic enterprises. If Wu Jianye can answer directly, then that is to say, as he said, he is in Has a very high status, which defines the attitude towards Wu Jianye in the future.

Wu Jianye thought for a while, and said: "If domestic companies must join, that's okay, but they can only hold 10% of the shares at most, and at the same time, they can't interfere too much with the management of the film and television city. That is, if the film and television city is involved in listing in the future, their equity will be diluted according to a certain ratio!"

"That is to say, if this domestic company wants to participate in this matter, then all future actions must be operated in accordance with the business model, and it cannot engage in the current domestic one."

Ai Bu glanced at Wu Jianye, thought for a while, and gave an ambiguous answer: "I know about this matter, and I will continue to discuss it with Zhao Bu!"

"Thank you leader!"

Then Ai Bu asked another question of interest: "Xiao Wu, I heard from Zhao Bu before that Xiangjiang's Fengge Entertainment now belongs to you, so it seems that you are very interested in the commercial operation of Xiangjiang's film industry." I understand it very well, and I also heard that you once told your students about the commercial operation of foreign films in your class. Now why don’t you tell me about the laws of commercial operation in foreign film industries? There are differences from domestic ones."

Wu Jianye was slightly taken aback. He didn't expect Ai Bu to ask about this matter. Before, he thought that Ai Bu must be asking about style entertainment. There are many things to cooperate with, but I didn't expect to ask about the commercial operation of the foreign film industry.

Then he thought of the opinions put forward by several major studios a few years ago, and some things that happened after the radio and television took over the film bureau. It seems that the radio and television must have an idea.

After thinking about it, Wu Jianye said: "The commercial operation in Xiangjiang is actually not complicated at all. Let's take Fengge Entertainment as an example. After they invest in and produce a movie, they will directly contact the cinema to release it. As for the matter, in the past few years, Hong Kong’s theater chains adopted the method of collecting rent, that is to say, they don’t care whether the movie is a hit or not, as long as the production company of the movie pays them enough rent, they will let the movie One of the disadvantages of this method is that due to the high rent of theaters, the films produced by ordinary small and medium-sized film companies cannot afford the high rent at all, which also led to the fact that many films were only released for about a week at that time The result is that theaters sometimes have to rely on powerful production companies, because only in this way can they have sufficient film sources.”

"However, in the past few years, Hong Kong's theater chains have changed their policy, changing from collecting rent to participating in the share of the film, so as to liberate those small and medium-sized film companies, which has led to the current situation where Hong Kong's films are flourishing. .”

"The current situation in China is that the studio is only responsible for producing movies, and then China Film is responsible for the overall sales and purchase. The studio can only get the funds within the specified range, which also makes the studio lose the ability to produce better movies. power."

"Our domestic standard is that the unit price of each copy is 9000 yuan, and the minimum purchase quantity must be 99. Since a movie can be made with the least amount of money, it can also make money, which naturally eliminates some The studio's quest for a classic."

"In the final analysis, between the studio and the distribution and projection industry, since film purchases were changed to settlement based on the number of copies, the number of copies has become the focus of all conflicts and disputes between the two. This is also the traditional planned economy. There is an inevitable conflict between the film supply and marketing model and the film market, which is dominated by the spontaneous adjustment of the economic laws of the film market.”

After glancing at Ai Bu, Wu Jianye said in a deep voice, "And this conflict seems to be only in the bud!"

Ai Bu thought for a moment and said, "Tell me more in detail!"

Wu Jianye: "Under the settlement method of copying, China Film Corporation bears the film distribution rights fee, film copy materials and printing fees, and all expenses for the printing of film promotional materials, while provincial companies only use copies for distribution. The income is turned over, the profits are retained, and they do not bear the corresponding operating costs. Therefore, some provincial companies naturally hope that the more copies the better, the more copies, they can show more, and the more shows will get more income. The burden of distribution costs is placed on China Film Corporation.”

"But this kind of problem, in 1984, China Film actually solved part of this situation, that is, the copying fee originally borne by China Film Company was transferred to the provincial distribution companies to share, which solved part of the problem, but this is only part of the problem. It's just a problem."

"So, do you hope that China Film can completely withdraw from the ranks of distribution and switch to a direct relationship between the studio and the provincial distribution company?" Ai Bu recalled the opinions put forward by the previous major studios.

Wu Jianye shook his head and said: "It is impossible to completely set aside China Film, the consequences of doing so will only make the development of the domestic film industry more chaotic, China Film is responsible for the distribution of domestic films, if we rashly remove China Film This responsibility will only further confuse the market."

"In my opinion, the purpose of the reform should be to greatly enhance and update the entire film industry system, the reproduction and redevelopment capabilities of the film production and sales system, and update the self-improvement mechanism of the industrial system so that it can have sufficient funds. Technology, large-scale production of various high-quality films including the main theme, and more importantly, enable them to truly enter the market with a diversified product structure, earn enough profits to maintain a continuous virtuous circle and expand reproduction!"

As for why Wu Jianye didn't say that the film studio should bypass China Film and directly cooperate with provincial and even municipal distribution units to form its own distribution network, because that is simply unrealistic. If you become fat, the end result can only be to blow yourself up.

Why does China Film Group dislike Xiying Film Studio? Isn’t it because Xiying Film Studio wants to set up its own distribution network without China Film Studio? As a result, it is now unable to even participate in films produced by its own film studio or even film festivals held in its own country. What about publishing?

Just this year, although Radio and Television rejected the requests made by several major studios, it also implemented reforms, that is, it provided various settlement methods such as agency distribution, one-time sale, and proportional sharing.

But what about the result? It wasn't until 89 that it returned to the method of billing by copy.

And most importantly, there is no official box office statistics agency in China at all, that is to say, the box office of movies is reported by the provincial, municipal, and even county-level distribution companies. Guarantee your own interests, but there will be results of box office fraud.

Don't think that box office fraud can only happen in later generations. This problem still exists now.

At present, the number of employees in the national film distribution and projection management department is as high as [-]. Coupled with the benefits of their relatives, the annual personnel expenditure needs hundreds of millions of yuan. The excessively large team makes distribution and projection more difficult under the situation of a large decline in the number of audiences. This has also resulted in policies at the top and countermeasures at the bottom. In order to solve their own economic difficulties, the phenomenon of underreporting and interception by lower-level companies is becoming more and more serious.
In the end, Ai Bu did not give Wu Jianye any answer, and the two then chatted about "The Last Emperor" participating in film festivals abroad. Although the largest investor in this film is Phantom Entertainment of the United States, this Among them, there are also investments from China Film and Tangting Culture, and most of the people behind the scenes and in front of the film are domestic personnel.

This movie is still regarded as its own movie in China, so I still look forward to whether this movie can achieve brilliant achievements overseas.

Finally, I asked Wu Jianye about the preparation of the new film.

Now Wu Jianye is a benchmark for domestic film directors. It can be said that each of his new films has touched the hearts of many people.

In addition, Wu Jianye's film investment is another phenomenon in China. When domestic film investment is generally around 100 million, Wu Jianye's investment in a single film has already exceeded that of many small film producers. The studio invested for a year.

It is impossible not to pay attention as a high-level person.

When talking about Wu Jianye's movie, Ai Bucai said: "That's why you set the biggest investment in this movie as Fengge Entertainment, right?"

There are three investors in "New Dragon Inn", Fengge Entertainment from Xiangjiang, Tangting Culture and Xiaoying Studio from China.

The copyright belongs to Hong Kong's Fengge Entertainment, which means that the overseas screening of this film has actually surpassed China Film, and it has embarked on a different path in the domestic film industry.

Wu Jianye smiled wryly and said, "Ai Bu, there is no other way. The investment in this film is nearly 2000 million Hong Kong dollars. If the copyright is changed to the domestic dignified culture, then it is impossible for this film to pay back."

Ai Bu laughed and said: "Don't be nervous, I have no opinion on this matter, but I have a suggestion, which can save you some trouble!"

Wu Jianye quickly smiled and said, "Ai Bu, you order."

"You can exchange Hong Kong dollar investment for US dollar investment, which can increase part of the country's foreign exchange income, and it will also promote this matter!" Ai Bu said.

Wu Jianye's eyes lit up, and he quickly said, "Thank you, Bu Ai!"

Then Ai Bu asked: "How about taking domestic films to Southeast Asia for release?"

Wu Jianye understands why Ai Bu thinks so much about his "New Dragon Inn", obviously waiting for him here, but isn't this what he has always hoped for?

"Of course, Ai Bu, you also know that Fengge Entertainment is not only the largest production company in Xiangjiang, but also is cooperating with Yaoguang Group to build the largest theater chain company in Southeast Asia. For domestic films to be released overseas, at least I can still contribute to things that are shown in Southeast Asia!"

"Haha." Ai Bu laughed loudly, "Sure enough, Mr. Wang is right about you kid."

But Wu Jianye immediately said: "However, Aibu, it's no problem for the film to be released in Southeast Asia, but if the film is released in Southeast Asia and cannot gain a box office advantage, I'm afraid the release time will not be too long."

Ai Bu smiled and said, "As you said, take your time. I believe that as long as there is the support of this theater chain, it will take a few years for domestic movies to find movies suitable for Southeast Asian audiences!"

Wu Jianye smiled and didn't say anything else. He hoped that Chinese movies would get better and better, but he also knew that all of this was a long way to go.

Maybe domestic movies will make audiences in Southeast Asia curious for a while, but under the impact of entertainment-oriented Hong Kong movies, it must take a detour, but at least it is a good thing to walk on the right path now .

(End of this chapter)