Huayu since 1980

Chapter 418 Mythical drama "Fengshen Bang" (4100+ chapters, please subscribe~)

"The first thing is that Taiwei Electric in Shanghai wants to cooperate with our TV station, and our TV station will broadcast advertisements for them in the evening!"

Zhao Xiaoyan's first sentence made Secretary Jin a little restless.

The status of Taiwei Electric Appliances in Shanghai is almost equal to that of cold water beverages!

As a Hong Kong-funded company, once Taiwei Electric was established, their competitors were not domestic manufacturers, but Japanese brands that had entered the Chinese market, such as Panasonic, Toshiba, Sony, Hitachi, Sanyo, Mitsubishi and other brands of household appliances. At this time, they are all in China or have joint ventures with domestic manufacturers, or have established offices in China.

It can be said that the first decade of reform and opening up was the most brilliant, comfortable and dominant decade for foreign home appliance brands in China.

Especially Panasonic, when it first entered the Chinese market, at its peak, Panasonic once occupied 20% of the domestic home appliance market share.

However, with the rise of Taiwei Electric, Japanese brands have been impacted to a certain extent. As a domestic Hong Kong-funded brand, Taiwei Electric has already grabbed a 12% share in Japanese and Chinese brands. It is a well-deserved leader in the domestic home appliance industry. First echelon!

As for the domestic home appliance industry in the first 10 years of reform and opening up, most companies were still in their infancy.Because the domestic economy was in the early stages of transition from a planned economy to a market economy, the launch of these home appliance projects required the approval of relevant departments of the central government.Except for a few companies that were able to enter the field of home appliances initially, most of them were companies with state-owned backgrounds.For example, Haier was founded in 1984, Gree was founded in 1985, Changhong was transferred from military to civilian in 1986, and Panasonic TV production line was introduced. Chunlan entered the field of air conditioning after technical transformation in 1986.

Taiwei Electric has been developing steadily since it was spun off from Tunan Technology in 1985. Last year, through the transfer station of Xiangjiang, it introduced foreign advanced production lines. At the same time, Taiwei Electric also strengthened its own research and development.

This year, it even developed the first split wall-mounted machine in China, which was named Snow Lotus by Taiwei Electric. , but it will not come out until 1988.

At the same time, Taiwei Electric will also launch its own brand of color TVs this year, which are 18-inch and 22-inch.

It also made a major breakthrough in the refrigerator business, and produced its first double-door refrigerator, the Haomiao refrigerator!
This year can be said to be a great year for Taiwei Electric in terms of technology. The appearance of many brand machines leading the domestic era will inevitably trigger a sales boom in the country.

In order to meet this sales boom and take advantage of this boom to quickly seize the domestic market, Taiwei Electric decided to broadcast its own advertisement on Shanghai TV Station!

This advertisement has also changed from the previous vulgarity, and Zhou Runfa and Zhong Chuhong will be the spokespersons of the advertisement, which also opened the first domestic product to be endorsed by Xiangjiang stars.

The advertising effect at this time is much stronger than decades later.

Secretary Jin looked at Zhao Xiaoyan in surprise. Prior to this, Secretary Jin's impression of Wu Jianye was still that of the boss of the first cultural company in China, one of the most powerful directors in the country, and a very good relationship with Fengge Entertainment in Xiangjiang At this time, I heard that Taiwei Electric even negotiated with me about advertising through Wu Jianye?
This time made it difficult for Secretary Jin to link them together, but soon Secretary Jin thought of the incident that happened a few years ago, but after many years, Wu Jianye spent too little time in Shanghai , There is no news of Wu Jianye here, so this matter passed quickly.

In fact, the most important reason here is caused by the unsmooth transmission of information in this era. In Yanjing, the high-level officials have already known part of the relationship between Wu Jianye and Yaoguang Group, but in Shanghai, it is only Stay in the impression of a few years ago.

"Director Wu and Mr. Qin from Taiwei?"

Mr. Qin mentioned by Secretary Jin is called Qin Li. He is the general manager of Taiwei Electric. He graduated from Jiaotong University in Shanghai. He studied in Germany and stayed in Germany after graduation. Yaoguang Group found him through a headhunting company. At that time, something happened to Qin Li’s family. His old father was seriously ill. Thinking of his mother’s early death, his old father had no one to take care of him. Qin Li agreed to Yaoguang Group's invitation and returned to China to serve as the general manager of Taiwei Electric.

Zhao Xiaoyan replied: "My brother is from the same hometown as Zhou Tao of Yaoguang Group, and we have always had a good relationship. This time Yaoguang Group wants to advertise, so my brother recommended our TV station!"

Secretary Jin felt his body swaying slightly. He thought it would be a great joy to get in touch with Taiwei Electric, but he didn't expect that the real relationship was the whole Yaoguang Group.

"Oh, I didn't expect you to be from the same hometown as Mr. Zhou. Xiao Zhao, I have to criticize you for this. Since you know Mr. Zhou, you should introduce Mr. Zhou to our station earlier."

Zhao Xiaoyan smiled a little embarrassedly. To be honest, before she came to Shanghai, she didn't know how big her cousin was, but when she came to Shanghai, she realized how powerful the Yaoguang Group really is. .

After joining Shanghai TV Station, I know more clearly.

"I heard from my brother that Zhou Tao has been staying in Xiangjiang now, and he rarely returns to China!"

"Well, I know about this matter, but there must still be a chance, Xiao Zhao, now Taili has given you a task. When Mr. Zhou returns to Shanghai in the future, he must help Taili introduce you!" Secretary Jin Seriously.

Zhao Xiaoyan nodded: "I know Secretary Jin, what about the advertisement?"

Secretary Jin smiled and said: "No problem, I approved this matter, tell your brother, just let the people from Taiwei Electric come over directly!"

Zhao Xiaoyan: "Thank you, leader."

"Why are you being polite to me? Since you are from the station, we are a family. If you have any difficulties in the future, you can come to me directly." Secretary Jin confirmed at this time that Zhao Xiaoyan is the treasure hidden in their Shanghai TV station. .

"Thank you, leader!" Zhao Xiaoyan thanked again.

"Then what's the second thing?" Secretary Jin laughed.

"The second thing is that my brother plans to cooperate with his Tangting Culture, Xiangjiang's ATV, and our TV station to shoot a mythological TV series together."

The myth TV drama that Wu Jianye plans to co-produce is naturally the 90th edition of "Feng Shen Bang". In another time and space, this version of "Feng Shen Bang" was co-produced by Shanghai TV and Xiangjiang's ATV. Among them, the most impressive Naturally it was Daji Fu Yiwei.

As for Wu Jianye's decision to cooperate with Shanghai TV this time, there are actually other concerns. After all, Yanjing TV and CCTV are both in Yanjing. There will definitely be concerns.

On the contrary, it is not as open as the Shanghai side, and many behind-the-scenes personnel in the TV series are from Shanghai side. For example, Guo Xinling, the director of this TV series, is the director of Shanghai TV station and the chief of the TV series section.

In addition, Shanghai TV Station also has experience in cooperating with ATV. Another classic mythological drama "Eight Immortals Crossing the Sea" born in the [-]s in China was actually jointly filmed by Shanghai TV Station and ATV.

As for Mr. Lan Tianye who is currently participating in "Desire", there is actually no need to worry. The filming of "Desire" has already started. I believe it should have finished filming after the Chinese New Year, and the pre-production of "Fengshen Bang" will definitely take one or two months. By then, Mr. Lan Tianye should have finished filming "Longing".

Of course, Wu Jianye will not interfere too much in the filming of this TV series, and will hand over full authority to Guo Xinling and the people at ATV to operate this project. If they do not choose Mr. Lan Tianye, Wu Jianye Will not say anything.

Just stuff Fu Yiwei in it!
In fact, the novel "Feng Shen Bang" was filmed in two parts in China in the 90s and 90s, and one was the classic [-] version of "Feng Shen Bang".

The other one is the Shaanxi version of "Feng Shen Bang". This version of "Feng Shen Bang" was originally planned to shoot 52 episodes, but it was urgently stopped after less than 10 episodes were aired.

Only the first six episodes can be found online in later generations!
As for the reason for the suspension, Wu Jianye has seen it before, and can only say that the TV stations of this era are really too bold, and the atmosphere is extremely scary, not to mention, there are even scenes with LU points.

By the way, Liang Li, who plays Daji in this version, is actually not an ordinary person. In "Miracle Doctor Xilaile", she plays Xilaile's sturdy original wife
The reason why Wu Jianye values ​​this TV series so much is not only the influence of this TV series in China and Hong Kong, but also another reason, that is, ATV has announced that it will officially become a satellite TV station. All of Southeast Asia will receive ATV programs.

Next year, ATV will broadcast "Journey to the West" simultaneously with China, and after "Journey to the West" is over, "Feng Shen Bang" will take over.

Mythological dramas have always been a unique genre in China, and Chinese mythological stories have a strong audience base throughout Southeast Asia. If you want domestic movies and TV to build a huge audience in Southeast Asia, then mythological dramas are A great entry point.

When mythological dramas are transmitted to the entire Southeast Asia through ATV and establish their own viewing groups, domestic films of this type will follow.

The reason why Hollywood can dominate the world is because their sci-fi movies have greatly satisfied audiences around the world in terms of visual feasts.

Of course, there are also Hollywood action movies, which are important genres that help Hollywood expand its territory in the global film market.

It's not that there is no domestic confrontation with it. Mythological dramas, martial arts dramas, and historical dramas are all Chinese-specific themes, and even conspiracy dramas. To be honest, the old girl's "Game of Thrones" is just the same when compared with domestic conspiracy dramas. Movies of these themes can actually become the vanguard of the domestic film industry's global expansion.

It's just that the domestic film and television industry has taken too many detours on the road of development. Even when Wu Jianye was reborn, he couldn't really catch up with the footsteps of North America.

Although domestic films at that time seemed to have a bright future in the domestic film market, when they went abroad, they stopped.

Even the Asian market around me has no real strategy, and even the Xiangjiang movies of the 90s and [-]s can't compare. Therefore, if Huaxia movies want to truly go abroad, there is still a long way to go.

Domestically, you can develop your own urban dramas, comedies, and other popular genres. Externally, you need mythological dramas and martial arts dramas that remove the development boundaries between countries. Only after we are truly familiar with this subtle change can we launch other types of domestic movies and television.

In the next 30 to [-] years, North America will have its own superheroes, and China will have its own sky full of gods and Buddhas. Such a scene is exciting to think about.

""Feng Shen Bang"? The investment of such a mythological drama is not low. I remember that the investment of "Journey to the West" has already exceeded 700 million?" When Secretary Jin heard that Tangting Culture wanted to adapt "Feng Shen Bang", First of all, the investment in "Journey to the West" came to mind.

As the leader of domestic TV stations, CCTV invests in a TV series of 700 million yuan, and it must be cautious and cautious. For Shanghai TV station, it is naturally more cautious.

Zhao Xiaoyan said: "My brother said, we will get as much as the TV station has, and the rest will be provided by ATV and Tangting Culture. At that time, it will be divided according to the ratio!"

Secretary Jin showed a hint of embarrassment: "Isn't this... In this way, don't we take advantage of Director Wu?"

Zhao Xiaoyan shook her head and said, "I don't know the specific details, that's what my brother told me!"

As for why Wu Jianye did this?
Li Xiaowan, who was far away in the Gobi Desert, also asked Wu Jianye why.

"The reason? It's very simple!" Wu Jianye smiled and explained: "Don't look at all the TV stations are still quite poor now."

Hearing this, Li Xiaowan couldn't help but rolled her eyes, saying that the TV station is poor, and probably only Wu Jianye has the qualifications in China.

"However, with the popularization of televisions in China, the importance of television stations will become more and more important. We are now bringing Shanghai TV station, which is actually just an investment in advance. Now we have established good relations with major television stations in advance. In the future, we will When these TV stations become more and more influential, they will become more and more important to our court culture."

As Wu Jianye said, spend hundreds of thousands of dollars now to build a good relationship with Shanghai TV Station. When the 90s, or even the 21st century, everyone will see the importance of this.

What's more, despite the investment of Shanghai TV Station, the copyright of the TV series is still in the hands of Tangting Culture, and the future derivative plays will naturally be determined by Tangting Culture.

As for plagiarism
Wu Jianye doesn't care either, there is no way to stop this kind of thing in the country, it is good to let a hundred flowers bloom, and this can also create a sense of crisis for the dignified culture, which is conducive to the development of the dignified culture!

(End of this chapter)