Huayu since 1980

Chapter 495 The Pot Man (4100+ chapters, please subscribe~)

"Is it a little anxious to push Zhao Chengzhi up now?"

After Zhou Tao dealt with the matter of the cold water drink, he came to Gusu to report the situation of the cold water drink to Wu Jianye, and then he had to rush back.

It was Wu Jianye who pushed Zhao Chengzhi to the position of deputy general manager of Hanshui Beverage after reading the information on Yaoguang Group's talent pool.

Wu Jianye sat on the sofa, the cigarette in his hand was half burned, and said with a smile: "I'm really in a hurry, but there is no better way. I have seen all the talent reserves, and Zhao Chengzhi is already the most suitable one." The candidate has been selected, and now that Qin has gone down, Cold Water Beverage will definitely experience a period of chaos, and at this time, their leaders need to have a strong wrist to minimize the loss."

"I've seen Zhao Chengzhi's resume. This Zhao Chengzhi's resume is not simple. It is a legendary thing that a child from a poor family was able to study abroad in China. Even under such conditions Under the circumstances, I dared to contradict my tutor during my study abroad, and in the end I was unable to graduate, and I was able to survive in England in the end, and passed the layers of exams you set, and entered the ranks of the final talent reserve. This is a very capable person. , but will not change his principles because of certain things, this time it is a test for him!"

Wu Jianye smiled.

Although Yaoguang Group's talent reserve office has its headquarters in Xiangjiang, when recruiting talents, it does not simply recruit in Xiangjiang, but openly recruits from domestic, Xiangjiang, and overseas study groups.

At that time, there were tens of thousands of applicants, and among the tens of thousands of people, 108 outstanding talents were selected, and finally selected into the talent reserve room of Yaoguang Group.

The management of Yaoguang Group in the next ten years will come out of the talent reserve center, and this talent reserve center will always maintain a number of 108 employees. If someone leaves, someone will be added.

Some are middle-level leaders of various branches, some are talents dug from other companies, and there are also groups of fresh graduates and graduate students.

In the future, Yiwang Group will also adopt such a management model.
Zhao Chengzhi's resume is actually not the best-looking among the 108 celebrities in Yaoguang Group's talent reserve room, but it is the most legendary among them. Now the cold water drink belongs to the stage of rebirth from the ashes, and the emergence of a strong leader like Zhao Chengzhi is needed. Otherwise, it would be impossible to clean up the mess left by Qin Ye.

Zhou Tao nodded and said, "Okay, by the way, Qin Ye's affair with the cold water drink, so the promotion of very cola, should we continue, or wait?"

Qin Ye was always in charge of the listing of Coca-Cola before, and now Qin Ye has joined, and the new Lu Yiming who took over has a criminal record. Zhou Tao was a little worried that Lu Yiming would not do well in this matter.

Although Qin Ye was ruined by his own greed, Zhou Tao must admit that in terms of business, Qin Ye's ability is very outstanding. Although Wu Jianye was behind the success of Jianlibao in the past few years, in terms of specific operations, Qin is also very successful.

Wu Jianye waved his hand: "Go ahead, if because of one Qin Ye, it leads to a very coke listing situation, then we don't need to keep Lu Yiming and others."

Zhou Tao said: "Okay, then I will let Lu Yiming prepare for this matter now. The actors and singers in Xiangjiang have already prepared, and you are also planning to arrange for domestic stars to go to Xiangjiang to shoot the very happy first movie after the Chinese New Year." Put up an ad!"

Wu Jianye said, "No problem!"

In order to promote the launch of Very Coke, Wu Jianye came up with an expensive advertising idea.

The stars of Xiangjiang found Liu Dehua, Zhou Huimin, Zhang Manyu, Zhou Xingchi, beyond and others as the first batch of spokespersons for Very Coke. When Guoyi called, he learned that Zhang Guoyi had just signed an endorsement contract with Pepsi this year, becoming Pepsi's first endorsement star in Asia.

Zhou Runfa was chosen as the protagonist of the commercial.

Very Cola's audience is also well positioned, directly targeting the younger generation as its own audience.

The people mentioned above are the most popular idols among young people in Xiangjiang. Of course, Zhou Xingchi is not yet, but I believe he will be when "The Gambler" is released in Xiangjiang's Spring Festival this year. .

Zhou Tao once suggested to Wu Jianye whether he could choose Cheng Long as the spokesperson. If Cheng Long and Zhou Runfa co-starred in this commercial, it would be a big event in Xiangjiang.

However, Wu Jianye thought of Cheng Long's dark history of endorsement, and decisively rejected this suggestion.

At the same time, Wu Jianye will also look for a suitable spokesperson in China. For example, He Qing, who previously starred in "New Dragon Inn" and became the hottest female star of the new generation in China, and Daji, who will officially broadcast "Fengshen Bang" on Shanghai TV this Spring Festival The actor Fu Yiwei.

Among the male stars are Fei Xiang, a Chinese-American singer who sang "A Fire in Winter" on the Spring Festival Gala in 87, and Jiang Yun, a pillar of dignified culture, formed a luxurious endorsement lineup.

Cooperate with Zhou Runfa and others to shoot commercial short films, and everyone will have their own separate short film.

At this time, this kind of advertising model is not only domestic, but Xiangjiang, and there are very few foreign countries. I believe that once this advertising model is withdrawn, the sensation caused by this advertising desert in China will not be inferior to that of Jianlibao.

At this time, whether it is Coca-Cola, Pepsi, or Tianfu Cola in China, most of them have the limitations of this era.

For example, Coca-Cola and Pepsi, as the most fateful beverage brands in the world, although they entered the Chinese market early, they do not pay much attention to the Chinese market, and they treat the domestic market with an attitude of overlooking.

Domestic brands like Tianfu Cola, at this time, still believe in the theory that wine is not afraid of deep alleys. Coupled with their rigid management and ideological shackles, not to mention advertising creativity and ideas, it is advertising. The consciousness is not so strong.

So Wu Jianye now wants to take advantage of this time to seize the market in advance, and quickly seize the market in the form of advertisements, catching the opponent by surprise.

In order to shoot this short film, Hanshui Beverage will spend 3000 million Hong Kong dollars. Last year, Hong Kong’s box office record "God of Gamblers" only achieved a box office record of 4561 million Hong Kong dollars, while the second-ranked "New Dragon Inn" won 4331 million Hong Kong dollars. box office.

By the way, in 1989, "God of Gamblers" passed away as Xiangjiang's box office record. million Hong Kong dollars.

Now "Red Fan District" is still in theaters, and its box office has reached 5089 million Hong Kong dollars. According to the current box office growth rate, both "Black and White Image" and "Film Biweekly" predict that the box office of this movie is likely to reach More than 5700 million, and may even exceed the box office record of 6000 million!

During this period, Wu Jianye also received a thank you call from Zou Wenhuai and Cheng Long. Although the two predicted that the box office of "Red Fan District" was likely to explode, they did not expect it to explode so strongly.

For this box office prediction, Wu Jianye is not surprised at all, because in another time and space, the box office record of this movie in Hong Kong reached about 5691 million Hong Kong dollars. You must know that this movie was released several years in advance. As far as the number of theaters is concerned, there is nothing to be particular about, because in another time and space, when "Red Fan District" was released, it belonged to the last glorious time of Xiangjiang movies.

The number of theaters far exceeds that of 1989 in that time and space, so even with the support of Fengge Cinemas now, the box office record of this movie may exceed the box office record of another time and space, but Wu Jianye still has no idea how much it exceeds. It's hard to predict.

What makes Zou Wenhuai and Cheng Long most happy is that this movie is not only a hit in Xiangjiang and Southeast Asia, but also achieved a good box office in North America.

The box office record of more than 500 million US dollars is enough to make Zou Wenhuai and Cheng Long fly happily. Although this box office cannot be ranked in the top ten box office records in North America, it is even worse than the tenth. Half of the box office, but considering the investment of this film and the sensation it caused in North America, it is enough for Golden Harvest to strengthen its plan for North America.

Speaking of Very Coke’s advertisement, the investment of 3000 million Hong Kong dollars is enough to make Very Coke’s advertisement the most exquisite advertisement in Southeast Asia, and Wu Jianye is also confident that it will become one of the most classic advertisements.

Because Jianlibao has already opened up its own sales channels in China and Southeast Asia, what Coke doesn’t have to worry about is its own sales channels.

Now Wu Jianye is worried about whether the production of cold water drinks can keep up with the speed of sales if Coca Cola really becomes a drink that explodes the market.

That's a blissful annoyance for cold water drinks
"What is the attitude of the management of other companies towards Qin Ye's affairs?" Wu Jianye asked.

Zhou Tao said: "There will definitely be some psychological fluctuations, but the time for this matter is still short, and it should not be fully fermented. This year is difficult, it must be."

At the end, Zhou Tao was also a little helpless.

It is an indisputable fact that Qin also killed himself, but some people don't think so. In their view, this is the Yaoguang Group killing the donkey, so it may not be obvious now, but I believe it will not take long. Something will explode.

Wu Jianye sighed, and said: "There is no way to do this, just keep an eye on this matter recently, if some people have their own ideas, as long as they don't go too far, they can leave as long as they want." Bar!"

After Qin Ye's incident came out, some people with dirty hands and feet must be worried, and this also means that there is a high possibility of resignation or absconding.

In order to maintain the stability of the entire group, Wu Jianye will definitely try a soft policy on the management of other companies after severely punishing Qin Ye.

But if the circumstances are serious, for example, those who have reached the level of Qin Ye, even if they want to run away, Wu Jianye has a way to find them out
Zhou Tao said: "I know."

After the official chat, the two chatted about private matters: "Are you going home for the Chinese New Year this year?"

Zhou Tao glanced at Wu Jianye and asked, "You mean my hometown?"

Wu Jianye nodded and said, "Yes, I promised my mother before that I will bring Wu Nian back to my hometown this year."

Zhou Tao thought for a while and said: "Since you go back, I will go back too. The two of my family have been talking about not going back for many years. This year, let's take it as a happy time with them."

Different from young people, when they were young, they always wanted to venture outside. Even if it was Chinese New Year, they didn’t really want to go back to their hometown, especially when the conditions in their hometown were not so good. But old people are different. Da's longing for his hometown is getting stronger and stronger.

Even though they have been out for many years and have no friends or relatives in their hometown, they are still willing to go back to the place where they gave birth.

This should be the hometown complex that Chinese people always talk about.

In order to take care of Zhou Tao's children, Zhou Tao's parents chose to follow them out of the countryside and came to the big city, but their roots are in their hometown, and they also want to go back and have a look.

For such an old man, no matter how good the outside world is, it is not as good as a few old hens in his own home, and a few acres of land.

So in the past two years, Zhou Tao's parents missed their hometown more and more, and now that Wu Jianye proposed to go back to his hometown for the New Year, Zhou Tao naturally agreed.

But what Zhou Tao didn't know was that Wu Jianye had other ideas for letting him celebrate the New Year in his hometown. Wu Jianye didn't only have Wu Nianyi as his son. Because of his own conditions, he couldn't accompany them to celebrate the New Year, but after the New Year , always looking for a reason to go to Xiangjiang.

And Zhou Tao is Wu Jianye's best shield.

So what good buddies are used for is to play their functions at this time.

This is also the reason why after adults get married, their wives always hate their best friends the most. There are too many blames on them, so it's no wonder that their image is good.

"Then it's settled. I'm going to end the filming in a few days. At that time, I will return to Yanjing with the crew to pick up Wu Nianyi and his grandparents. At that time, I will wait for you in Yanjing." You, let's drive back together!" Wu Jianye said proudly.

When the crew of "Legend of the White Snake" was established, Wu Jianye said that during the Chinese New Year, everyone would be given a few days off. After the New Year, he would lead the crew to Jinling to shoot the last scenes.

Zhou Tao nodded and said, "No problem, I have to make some arrangements here, and we will fly to Yanjing to meet you!"

"Okay!" Wu Jianye said with a smile.

Zhou Tao knew Wu Jianye too well. Looking at Wu Jianye's smile, he always felt that something was wrong, so he asked carefully, "You won't cheat me, will you?"

"How could it be, you have to trust me!" Wu Jianye said immediately.

"Ha ha!"

(End of this chapter)