Huayu since 1980

Chapter 614 Advertisement Implantation

Regarding Li Xiuming's request to return to New York to raise a baby, Wu Jianye also had a headache. Although Zhu Juan had accepted the fact of Gong Yu and Zhou Huimin, Wu Jianye had actually told Zhu Juan about Li Xiuming.

Now it's not that Zhu Zhuan accepts Li Xiuming's question, but that Li Xiuming is not ready to face Zhu Zhuan.

"Let's talk about this matter after we go back!" Wu Jianye could only appease Li Xiuming first. Anyway, there is still some time before Zhu Yan comes to North America. Wu Jianye thinks that he still has time to persuade Li Xiuming. In New York, Wu Jianye was not very relieved either.

Li Xiuming nodded and didn't say anything else, but her arms holding Wu Jianye became tighter. She didn't regret it, but was a little helpless.
After the shooting location was confirmed, Wu Jianye did not leave Hawaii directly, but took Li Xiuming to continue to visit the scenery of Hawaii.

When Wu Jianye was looking for a shooting location in Hawaii, the North American film market also ushered in its first wave of GAO!
After four years, the sequel "Back to the Future 1985", which created the North American box office success in 2, is finally released!
In the overwhelming publicity around the world, everyone regards this movie as the first hit to open the year-end schedule in North America, and countless movie fans are looking forward to it.

After the movie was released, it did not disappoint everyone's expectations in the first three days of the weekend. The box office of "Back to the Future 2" has reached 3830 million US dollars!
When Universal announced the news, newspapers in North America began to report on the matter. Based on the box office records in North America, many newspapers predicted that the film's performance in North America would be infinitely close to that of "Back to the Future". box office for the first installment.

It is very likely to become the second movie in this series to have a box office of more than [-] million in North America!
"Spielberg and Zemeckis once again created brilliance, "Back to the Future 2" is back!"--"Los Angeles Report"!
"Never doubt Spielberg!" -- Variety!
"'Back to the Future 2' will be a strong contender for this year's top box office!" -- Los Angeles Times!
Although countless newspapers and media are praising the film, many movie fans also praised the film's great brains and interesting predictions about the future.

But Spielberg himself wasn't quite as happy.

Because the three-day box office of this movie is actually falling. Although the range is not large, this indicates that the movie will have a certain degree of decline in the second week, and may even exceed the normal decline line.

At this time, Spielberg just hung up the phone of his old friend Lucas. The box office of the movie "Back to the Future 2" will directly affect the release of the third movie, and "Back to the Future 3" is exactly what they want to do. The most important weapon used to snipe the movie "The Future of Humans and Ghosts".

Looking at Zemeckis sitting on the sofa next to him, Spielberg smiled. Although he was a little worried, but now the movie looks like everything is still under control. After all, the first weekend 3500 million The box office record of + is already a very remarkable result.

The most important thing is that this film was shot in 2 or 3 consecutive films, and the cost has been reduced a lot relatively.

"Robert, don't worry too much. The box office of this movie still looks very good. The box office of the first weekend has already exceeded the investment of these two movies!"

"Back to the Future 2, 3" is shot continuously, so the combined cost of the two films is only 4000 million US dollars in production costs. Now "Back to the Future 2"'s first weekend box office has exceeded 3500 million US dollars, although For Spielberg's Amblin Entertainment, it is impossible to get all the box office, only about 40%, but this is already a very perfect result.

Coupled with the income from advertising placement and other income, the cost of "Back to the Future 2, 3" has been recovered.

The reason why Spielberg is called one of the most successful directors in Hollywood history is not only his achievements in movies, but also his business operations on Hollywood movies.

The so-called advertising placement is actually not uncommon in Hollywood. Why did Coca-Cola acquire Columbia Pictures in the first place? Wasn’t it because they wanted to embed their own products in the films produced by Columbia Pictures?
And Spielberg is even more outstanding. "ET" directed by him is a classic of advertising placement, just like Hansel and Gretel who follow the breadcrumbs home in "The Grimm's Fairy Tales". In order to guide the alien ET out of the forest and back home, Elliot planted jelly beans along the way.

The Hershey’s Reese’s Pieces jelly beans used by the little boy in the film became so popular that some scholars said that the film truly marked the “birth of product placement” and became a classic case that cannot be bypassed in the history of the film industry.

"ET" was a resounding success by all standards: it was the highest-grossing movie of the 80s in the United States at the box office alone.

It also made Hershey's Reese's Pieces an ad placement star, even though it wasn't what everyone expected.

The script originally planned to feature Mars’ star product, M&M Bean, and the movie had already started. However, the conservative Mars rejected the film’s invitation, and only after that did they contact Hershey, which can be described as a coincidence.

Jack Dodd, Hershey's marketing director at the time, recalled that he had a one-day discussion with the film studio. At that time, Reese's Pieces had only entered the North American market for two years. It was a risky decision to invest $100 million in this cooperative promotion. As for him, he didn't even reimburse the company for the expenses of the business trip.

The result was that the filmmakers were able to use the Reese's Pieces brand in the film, and the product first appears in a roughly 90-second sequence where the boy eats a few jelly beans himself and uses them to lay a clue leading ET to the house.

In a later 4-minute plot, ET returned some jelly beans to the little boy, and then followed the clues into the house.After the film was released, many movie theaters began to sell Reese's Pieces, and even launched a prize guessing activity to let the audience guess the number of jelly beans in the glass jar.The Hershey Company invested 100 million US dollars in film promotion for the production of promotional materials such as poster stickers.

This cooperation mode is so typical and routine that no one thought it would bring such great success.In this way, the film studio has been promoted among potential audiences.After the film was released, Hershey received rapid feedback from the market, and the sales of Reese's Pieces surged by 66%.Dodd said it would typically cost $1500-2000 million to achieve such a feat.

It was because of this case that Spielberg also began to try this type of operation many times in his own movies and movies produced by his company. When it came to the "Back to the Future" series, Spielberg I have played with these things like fire and innocent for a long time.

In the "Back to the Future" series, the most successful ad placement is Nike's products, and everyone remembers Nike's pair of technical sneakers.

Zemeckis smiled and said: "Well, don't worry, I'm just a little bit unwilling, this movie can actually be more successful!"

Spielberg said: "It will work!"

In fact, in the second week, the box office of "Back to the Future 2" has dropped to a certain extent. Although it can't be called a cliff-like drop, at this time, no one has ever imagined that the box office of this movie in North America will be able to reach a certain level. It has reached 2 million, and now the box office record they are expecting is 1.5 million!
By the time Wu Jianye and others came back from Hawaii, it had been more than a month since "Back to the Future 2" was released, and at this time everyone knew that it was probably not enough for the movie to earn more than 1.5 million US dollars at the box office. It's possible. Looking at the current box office towards the final box office, it should be around 1.2 million US dollars.

This box office is actually pretty good for "Back to the Future 2". Both Amblin Entertainment, which produced the film, and Universal, which is in charge of distribution, have received considerable returns. Although taxes in North America are relatively heavy, these companies have Their own reasonable tax avoidance methods, not to mention them, even Phantom Entertainment has its own tax avoidance methods.

How to avoid taxes reasonably is something that any company in North America must seriously study. For this reason, they will hire lawyers and accountants with very high salaries.

The global release has also been arranged by Universal. After all, this movie is still very profitable.

However, there is a saying that the greater the expectation, the greater the disappointment. Although they made money, they did not meet their expectations. This is the disappointment of Amblin Entertainment and Universal.

However, the film's box office of over 1 million in North America still makes many people have great expectations for the third part. This is the success of a series of films. They will accumulate their own fixed audience , This is the basic box office of this movie.

Although it is no longer a blockbuster movie, in the eyes of many people, such a movie is enough to snipe Wu Jianye's "Human and Ghost Love"!
Regarding the thoughts of these people, Wu Jianye naturally would not pay attention to them. Now he is busy spending his first New Year's Day in North America with Li Xiuming.

In the middle, I also took time to attend the premiere of Cheng Long's "The Dragon of the Western Regions".

Cheng Long's "The Dragon of the Western Regions" is officially released in North America. This schedule is already a very good schedule for Cheng Long.

Another time and space "Western Dragon", the production cost is very high, reaching 5500 million US dollars, but it is naturally impossible now. First of all, Cheng Long's salary cannot be so high. At that time, Cheng Long had already relied on "Rush Hour 1" has officially been promoted to Hollywood's first-line movie star, and the salary is naturally high.

In addition to Owen Johnson's salary, the two people's salary directly divided more than half of the production cost. Now it is different. The partner with Cheng Long is no longer Owen Johnson, but another white movie star. It's just a second line, so the salary will naturally not be too high.

Coupled with the price and other reasons, the production cost of this film is only 3000 million US dollars, but even this has exceeded the 2300 million production cost of "Human Ghost".

The box office of the movie's first weekend also came out during the New Year's Day, reaching 3350 million US dollars, which exceeded the production cost. The most important thing is that the box office trend of the three days of the weekend is also very good. According to the current trend, this movie is in North America. Its box office is capable of hitting the [-] million yuan mark!
This makes Cheng Long very happy. If his film can achieve such results in North America, it will be a very successful campaign for him.

In fact, in North America, there are still many festivals before New Year's Day. For example, "Back to the Future 2", which was released before, is actually for the time of Thanksgiving.

However, Wu Jianye was mostly indifferent to Laomei's festivals, so he just spent a romantic Christmas with Li Xiuming and Cheng Long and others on New Year's Day.

After New Year's Day, Wu Jianye set off to return home!

In the end, Wu Jianye still did not persuade Li Xiuming, and when Wu Jianye left for China, Li Xiuming also returned to New York.

Wu Jianye did not go back to China directly, but took Xiangjiang as his intermediate station.

Zhu Yan has already returned to China, and Wu Jianye went directly to Repulse Bay. Gong Xun never went to the Wu residence. In fact, Wu Jianye bought a villa for Gong Xing in the middle of the mountain, but Gong Xing seemed to like it more. Live in Repulse Bay.

Wu Jianye didn't say anything about it.

At this time, Gong Xi was hugging Wu Qichen and waiting for Wu Jianye in the living room. Wu Qichen had been around for more than a week at this time and could already speak, but when he saw Wu Jianye, he was still a little awkward.

Gong Xi complained from the side: "Look at you, you haven't been in Xiangjiang for such a long time, the children almost don't know you!"

Wu Jianye said with a smile: "It's okay, children are easy to coax."

After finishing speaking, Wu Jianye asked Chen Le to take out the gift he had prepared for Wu Qichen in his bag, and after teasing Wu Qichen for a while, the little guy's feeling of strangeness was not so strong.

Then Wu Jianye went to take a shower, and then he started to hug Wu Qichen and start teasing him. At first, he didn't hug anyone because he was busy on the road. Wu Jianye was worried that the bacteria on his body would be passed on to Wu Qichen, and the other one was him. If he wanted to hug him, Wu Qichen probably wouldn't let him hug him either.

It took an entire afternoon for Wu Qichen to get acquainted with Wu Jianye, and he also called out 'Daddy'!
This made Wu Jianye very happy.

When it was time to go to bed at night, the little guy was beside them and insisted on sleeping with them, which made Gong Xi give Wu Jianye a supercilious look.

Xiao Biesheng is newly married, even his son is in the way at this time.

But children are always easy to put to sleep. After Wu Qichen fell asleep, Gong Xi asked the nanny to come over and take the child away!

The next day!

Gong Xi, who was sleeping, felt the glare of the sun, opened his eyes in a daze, and saw that Wu Jianye was no longer beside him, and turned to look at the window. Wu Jianye was already standing in front of the window, pregnant. hugging Wu Qichen.

Looking at the scene in front of him, Gong Xi showed a happy look on his face.

"Wake up, I won't be able to stay in Xiangjiang for a few days, I have to go back to pick up my old lady, Xiao Chen should meet his grandma!" Wu Jianye said to Gong Xi with a smile in his arms.

(End of this chapter)