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Chapter 691 European and American Market Strategy (4000+ chapters, please subscribe~)

"Congratulations!"

"Thank you!"

Wu Jianye and Bruce Robin received the Oscar statuettes from the hands of the presenting guests. The Oscar organizing committee is quite generous in this regard. They produced two statuettes in total, so there is no need to worry The statuette who took the question away.

Jodie Fords and Anthony Hopkins handed over the stage to Wu Jianye and Bruce Robin.

Wu Jianye signaled Bruce Robin to speak first!

Compared with Wu Jianye's calmness, Bruce Robin was much more excited. On the stage, he bent over and leaned in front of the microphone, and said several thanks in succession with a very excited face.

"Thank you, thank you, in fact, I just thought of such a story, and the screenwriting content of the whole movie was written by Director Wu, I thank Director Wu for putting me in the position of screenwriter, not the position of story provider! "Finally, Bruce Robin thanked Wu Jianye emphatically.

After Bruce Robin finished speaking, Wu Jianye came to the microphone. When everyone thought that Wu Jianye was going to give some impressive acceptance speeches, after all, when Wu Jianye won the European Film Festival Award, but The one who delivered the classic acceptance speech.

In the end, I saw Wu Jianye holding the Oscar statuette and said, "Thank you!"

Then he turned and left the stage.
Everyone was stunned, even Bruce Robin didn't expect Wu Jianye's acceptance speech to be so concise, thank you and it's over?
But no matter what, the acceptance speech is over, and those who should applaud should applaud!
Zhang Yimou sat in his seat and looked at Wu Jianye's personalized answer, and he smiled wryly. He had chatted with Wu Jianye and knew that Wu Jianye was venting his dissatisfaction, although Wu Jianye had been saying it himself. I don't care if I win an award or not, but the Academy of Oscars will definitely not award the best picture award to Wu Jianye, which still makes Wu Jianye very dissatisfied!

After all, under equal circumstances, Wu Jianye would have a chance!
This is just a small episode. After the matter is over, the Oscar Awards are still going on.

Wu Jianye knew what happened next, so it had nothing to do with him. He chatted with Isabel Adjani with a smile, and only when the best foreign language film was announced, Wu Jianye cared about it. He didn't get this award, but this time Phantom paid for his public relations, maybe he has a chance!
At the same time, Wu Jianye could also see Zhang Yimou and the others, and his expressions were also very nervous.

Unfortunately
"The Swiss film "Journey of Hope" won the Best Foreign Language Film at the 63rd Academy Awards!" With the announcement of award presenter Dustin Hoffman, Lao Mouzi's first Oscar trip ended in failure up!

The final award for best picture was awarded to Kevin Costner for "Dances with Wolves".

With the announcement of the best picture, this year's Academy Awards has officially ended. According to the usual practice, everyone will go to the hotel to hold an Oscar dinner!
At the dinner, Wu Jianye comforted Lao Mouzi who did not win the award.

"Actually, you don't need to take this stuff so seriously. Make your own movie well. It's just an Oscar. If you don't get it, you won't get it!" Wu Jianye said.

At this time, Wu Jianye really doesn't care about awards anymore. When he first debuted, he needed awards, not because he wanted to get these awards, but because he wanted these awards to add to himself. At that time, domestically recognized these things At that time, Wu Jianye's own strength was not as strong as it is now, so he needed these honors to add to him, so that he could get the corresponding status treatment in the country.

But now Wu Jianye's own strength and the huge network of contacts behind him make him no longer need to care about these awards!

Zhang Yimou showed a wry smile, and said, "You are, everyone is like you, you can be so calm!"

Wu Jianye chuckled, and said, "Just get used to this kind of thing!"

Zhang Yimou: "."

Wu Jianye, who was still comforting Zhang Yimou just now, suddenly came to comfort him at this time.

"Wu, don't be sad, I think your "Ghost Love" is not worse than "Dancing with Wolves" at all!" Michael Jackson walked over with a smile at this time!

Wu Jianye laughed, "Michael, don't worry, I'm not sad at all. I'm very clear about whether "The Love of Ghosts" can win the prize or not."

Michael Jackson was taken aback for a moment, then understood Wu Jianye's meaning, and said with a smile: "Why don't you come to my Neverland Manor tomorrow, let's hold a party!"

Wu Jianye naturally had no objection to this, and smiled and agreed to Michael Jackson's invitation, and then introduced Zhang Yimou and others to Michael Jackson.

After the Oscar dinner, Wu Jianye and the others returned to the manor by car.

In the next few days, Wu Jianye had nothing to do except bring Zhang Yimou and others to Michael Jackson's invitation, and Zhang Yimou and others returned to China on the third day after the Oscars ended!
When the time entered April, Wu Jianye welcomed several guests again!

Zhou Tao, Ding Cuicui, Zhao Chengzhi, and Chen Haichao!

Among them, after Zhao Chengzhi served as the deputy general manager of Hanshui Beverage for a year, he successfully succeeded Lu Yiming as the general manager of Hanshui Beverage, and Chen Haichao was also the general manager of Tunan Technology at this time, and he was also in the talent reserve of Yaoguang Group The talent that came out of the room!

Wu Jianye met the four of them in the study!
"I asked you to come here this time mainly because there are a few things that you need to deal with!" Wu Jianye said straight to the point.

"First of all, the agreement between Coldwater Beverage and LUCK Sports, and the previous agreement with Phantom Media can now be carried out." Wu Jianye continued.

When the sports club was acquired, it was to allow Coca Cola and LUCK Sports to enter the European and American markets smoothly, so Ding Cuicui and Zhao Chengzhi came to Los Angeles this time mainly to formally sign an equity sale agreement with Phantom Media!
According to the previous agreement, the two companies will respectively occupy 20% of the shares of the Los Angeles Lakers, Los Angeles Dodgers, Los Angeles Rams and League One Manchester United!
After nearly a year of operation, the fans of the four major clubs at this time have slowly begun to accept the Phantom as their boss.

"After the two companies enter the club, they can seize the European and American markets. The first thing to do is to set up their own branch in North America and sign their own spokesperson at the same time."

Ding Cuicui asked from the side: "Angkor, our two companies are not well-known in Europe and the United States. It may be difficult to sign top stars!"

Zhao Chengzhi also nodded beside him. The two companies are based in Southeast Asia, and their popularity in Europe and the United States cannot be compared with that of local companies.

The opponents of very cola are naturally Pepsi and Coca-Cola, and LUCK has more opponents. Nike, Adidas, Reebok, etc. are all their competitors!

Wu Jianye said: "This is the first and most important step for the company to enter these products into the European and American markets, so it must be done steadily. The company's development plan has been handed over to you. First of all, LUCK Sports will establish its own flagship store in major cities in North America, and decorate the best flagship store in the best location!"

After Ding Cuicui listened, she said: "If this plan is implemented, the company will spend at least [-] million U.S. dollars to do this!"

Zhao Chengzhi nodded. Although Coca Cola does not need to set up its own flagship store to operate in North America, it also requires a lot of money to enter the mainstream market in North America!

Zhou Tao said from the side: "Don't worry about the money. The development of your companies has been very smooth in the past few years. The cash reserves are enough to deal with this operation!"

Although LUCK Sports has been established for a relatively short period of time and has insufficient cash reserves, Jinxiu Garment has sufficient cash reserves. Jinxiu Garment is the earliest company established by Yaoguang Group. Since its establishment, it has firmly occupied the domestic share. Coupled with the benefits brought by the Southeast Asian market, Splendid Garment has already become the largest garment company in Southeast Asia at this time!
Cold water drinks are even more exaggerated. The current domestic beverage tax is not as exaggerated as it will be in later generations. The success of Jianlibao has accumulated original funds for cold water drinks. At the same time, in the Southeast Asian market, it can also achieve a third of the world with Coca-Cola and Pepsi!

Although [-] million US dollars is not a small investment, it is not a painful expenditure for the company's cash reserves!

Ding Cuicui and Zhao Chengzhi nodded.

As the helmsmen of the two companies, the two of them naturally understand the development of the company, but they only spent [-] million US dollars at one time as funds to expand the European and American markets, which still makes them a little worried!

This is not their home field, so there are naturally more worries in their hearts.

Wu Jianye said with a smile: "The first thing your two companies have to do is to snatch up the spokespersons. Because the two companies are well-known in Europe and the United States, the endorsement fees in the early stage must be higher than those of European and American companies, but don't be afraid to spend money. As long as we can To quickly open up the European and American markets, this amount of money is definitely a value-for-money investment in terms of future earnings!"

Seeing that the two big bosses have already made a decision, Ding Cuicui and Zhao Chengzhi have no objections!

In fact, the development routes of the two companies in Europe and America are similar.

The first thing is to find a spokesperson. LUCK Sports is better. You only need to find a suitable spokesperson for sports. As for Super Coke, it is more troublesome. Not only do you need to find sports stars to be spokespersons, but you also need to find Hollywood stars. .

They are not the only ones who came to Los Angeles this time. Coldwater Beverage, LUCK Sports and Tunan Technology have all brought their own professional teams.

At the same time, after Hanshui Beverage and LUCK Sports have established their own branches in North America, they will recruit some Americans to join the company.

All the specific matters will be handled by them, and Wu Jianye will tell them the general direction of development.

In fact, to put it bluntly, the entry of the two companies into the European and American markets is a barbaric entry, and they definitely use money to open the way. This means that the sales of these two companies in Southeast Asia are really good, and their cash reserves are very complete. There is no such opportunity.

Of course, in addition to commanding in the general direction, Wu Jianye will also come up with some specific ideas, such as what kind of stars he knows will become top stars in the future, and the first two companies in Europe and the United States. The advertisement will also be created by Wu Jianye for them!
Both companies also have a number of advantages.

That is the existence of Phantom!

Now after defeating CAA, Hera Brokers has become one of the top three brokerage companies in the United States. Now Hera Brokers has started to develop in the sports circle. These are the existences that can bring convenience to the two companies .

Both Hanshui Beverage and LUCK Sports will cooperate with Hera Brokerage, and the stars under Hera Brokerage will also become potential customers of the two companies.

For example, Keanu Reeves, Sandra Bullock and others who have become a new generation of idols in Europe and America by virtue of last year's "Speed ​​​​and Death", with the collapse of CAA, their brokerage contracts have also been transferred to Hera Brokerage.

Before Wu Jianye kept pressing, he didn't let the two of them accept the endorsement of the Coke brand, it was for Very Coke!
At the same time, don’t forget that the phenomenon-level movie "Jurassic Park" released this year and ABC's main drama "Friends" will cooperate with the two companies. These two companies have made their start in Europe and America stronger than many companies of the same type. up!

What's more, the two companies are not unknown in Europe and the United States. The previous sponsorship of the NBA League is a wonderful move, so that the North American consumer group is at least not completely unaware of them.
If it was slowly infiltrated in the past, with the passage of time, now the right time, place and people are all on Wu Jianye's side, and after accumulation, it will explode completely!

"Where are the American headquarters of those two companies located?" Zhou Tao asked.

Wu Jianye said: "LUCK Sports is headquartered in Los Angeles, and Cold Water Beverages is headquartered in New York!"

Among the four major sports clubs, three major sports clubs are located in Los Angeles, so Wu Jianye naturally wants to let LUCK sports be close to the water.

Ding Cuicui and Zhao Chengzhi nodded.

Wu Jianye continued to instruct: "At the same time, don't forget the establishment of the European branch. This time, the company's development in Europe and the United States is carried out simultaneously. This year will be an extremely difficult year for you. I hope you will Two, don't be careless."

Ding Cuicui and Zhao Chengzhi immediately expressed their understanding to Wu Jianye.

After discussing with the two of them.

Wu Jianye looked at Chen Haichao who had been silent before!
"Hai Chao, your task this time is not light. Although the company has established its own sales network in North America and Canada by virtue of the sales channels of Shanmei Computer, the sales of the company's products in these two places have not been able to match the local sales. Compared with other companies, it is because of this that I called you here this time!"

(End of this chapter)