Huayu since 1980

Chapter 929 Insane Propaganda (4000+ chapters, please subscribe~)

The domestic film industry has been developing rapidly in the past two years, but there are some things that domestic filmmakers have never thought about, such as film promotion!

It cannot be said that there is no publicity for domestic films. For example, film magazines will conduct interviews during filming, and after the film is finished, some publicity methods will be used, such as publicity on TV stations, magazines, and newspapers.

But such a propaganda method as Wu Jianye is the first time in the domestic film industry.

"We are already far behind Tangting culture!" Li Xiangbei sighed.

Although Wang Tao also saw this, but he was not as confused as Li Xiangbei, and asked a little incomprehensibly: "Why, the core of the movie is his story. If his story is not good, even if he No matter how good the publicity is, it’s useless.”

Li Xiangbei smiled wryly, and said, "Taozi, I admit that your ability to make movies is good, but it's not what it used to be, now everything is about a promotion, let's just say you and Wu Jianye's movie."

"By the way, Taozi, I didn't say you have bad thoughts here." Li Xiangbei explained and continued: "Even if it's the movie of the two of you, the stories you tell are very interesting, and the audience likes it. Now there are 100 movie lovers, if the two of you compete fairly, whose movie will the audience go to see?"

Wang Tao said: "It is estimated that there will be only 10 people watching my movie?"

"That's right, but Tangting Culture's current publicity method is actually breaking the circle. Now Tangting Culture's advertising is actually excluding these 100 movie lovers and adding another 100. If you want to watch a movie, I snatched your 10 by the way."

"You have to know that people are conformists. If everyone has watched Wu Jianye's movie, no matter whether his movie is good or bad, everyone will definitely discuss with each other. By then, those who haven't watched it What about the movie people?"

"They will also go to see Director Wu's movie?" Wang Tao said after thinking for a while.

Li Xiangbei continued to smile wryly: "That's right, that's the truth, and you must not underestimate such propaganda methods now, you know the giant history of Baidao?"

Wang Tao smiled and said, "Of course I know."

In June of this year, Shi Juren's career reached the pinnacle of his life and became the idol of all young people in this era.

In 1989, Shi Juren came to Pengcheng with 4000 yuan borrowed and the M-9 desktop typesetting printing system software that he spent 6401 months developing!
At that time, Giants made a bold decision. He called "Computer World" and offered to advertise "M-8400: A Historic Breakthrough" for 6401 yuan. The only requirement was to post the advertisement first and then pay.

Afterwards, Giant Smith recalled, "If the advertisement is not effective, I can only pay half of the advertisement fee at most, and then I have to run away."

Thirteen days later, he received three remittances totaling 13 yuan in his bank account.

Two months later, he earned 10 yuan.

This is the "first pot of gold" in his business career.

He put all the money into advertising, and after 4 months, he became a young millionaire who made a fortune quietly.

In January 1990, Shi Juren plunged into two student apartments of Pengcheng University. Except for buying instant noodles once a week, he stayed in front of the computer for a full 1 days and nights.

This time he took out the M-6402 word processing software series products.

When he walked out of the messy student apartment in the dark, he found that all the furniture in the house had disappeared, and his wife, whom he had not seen for several months, had disappeared.

However, he stood at a new starting point for his career.

He went from Pengcheng to Baidao City. This slender young man with a height of 1.80 meters and a weight of less than 120 catties gave his new technology company a very famous name - "Giant".

He announced that the giant will become the IBM of China and the giant of the East.

Not long after the giant was born, his gambler nature once again made him make a decision that all his subordinates opposed: Computer sellers from all over the country can come to Zhuhai for free to participate in the sales meeting of the giant as long as they order 10 giant Chinese cards.

For a time, more than 200 dealers gathered in Zhuhai from all over the world. At the cost of several 10 yuan, Shi Juren weaved the largest chain sales network in China's computer industry at that time.

In the second year, the sales volume of Giant's Chinese cards jumped to the second place among similar products in the country, second only to Jinshan Technology, which is linked to Tunan Technology, and the company made a net profit of more than 1000 million yuan.

Another year, the giant has developed into a high-tech group company with a capital of more than 1 million yuan.

The company's annual sales are growing exponentially, and Giant's annual sales conference has become one of the largest computer events in the country.

Giant Shi has continuously developed Chinese handwriting computers, Chinese notebook computers, giant fax cards, giant Chinese electronic cash registers, giant financial software, giant anti-virus cards and other products.

Since 1992, Giant has become the leader of China's computer industry, and Shi Juren has also become a model figure of China's new round of reform and opening up and the most promising intellectual representative in the modern business world.

He was named "China's Top Ten Reform Figures", "Guangdong Province's Top Ten Outstanding Science and Technology Entrepreneurs", won the Second Special Contribution Award for Scientific and Technological Progress in Baidao City, and received a bonus of 63620 yuan, an Audi car and a set of Housing of 100 square meters.

The big leaders also visited the giant one after another, which is why it was just said that Giant Shi will become the idol of young people in the country today.

Although Wang Tao is a bit dull, his experience as a director at CCTV naturally made him understand these things very well.

Li Xiangbei said: "The reason Juren Shi was able to be so successful is because he did a good job in publicity, and I also know that CCTV plans to hold an advertising competition this year. These things all indicate the importance of advertising!"

Wang Tao nodded and said, "I've also heard about this from my former colleagues."

Li Xiangbei said: "It seems that we still have a lot to learn!"

At this time, Wang Tao was not as confident as before, and said, "Then what should we do?"

Li Xiangbei said: "I'll think of a way. Although we didn't think about competing with Director Wu, now that we have met, we can't give up. When I used to grab land with others in Qiong Province, I just Knowing that people don’t need to cause trouble, but don’t be afraid when things happen, because the more you are afraid, the less likely you are to succeed!”

Speaking of this, Li Xiangbei patted Wang Tao on the shoulder and said, "And I am very assured of your ability."

Speaking of which, at this time, they have already arrived at the bathhouse. The bathhouse culture in Sijiu City used to be a place for neighbors to chat and chat. However, with the reform and opening up, the bathhouse culture has also undergone some changes.

The Tianfeng Bathhouse they came to was decorated very luxuriously. It just opened in the middle of this year. It is rumored that the owner is a southerner.

Many men are willing to come here to take a bath
Li Xiangbei and Wang Tao are also men.

Taking cards, changing shoes, entering the men's bath, and changing clothes, the two of them wandered to the bath with towels in their hands.

There was a lot of voices in the bathtub, and there were people talking about everything, some were taking a shower, and some were taking a bath. There was a tea set next to the bathtub, and some were drinking.

Some of them even washed and changed their clothes, and immediately a male waiter came over and asked: Is the boss going upstairs?
Everyone showed a familiar expression: lead the way!
"Damn, what are these people in a hurry for?" Li Xiangbei and Wang Tao were sitting in the bathtub, running to take a bath, while Li Xiangbei watched those who walked into the mysterious small staircase led by the waiter. door, scolded dissatisfied.

"Waiter, two bottles of Super Coke!" Wang Tao was a little hot in the pool, and called the waiter for two bottles of Super Coke.

He prefers to drink coke rather than tea, and so does Li Xiangbei.

When the waiter came up with two bottles of Coca-Cola, Li Xiangbei didn't think too much about it. He unscrewed the bottle caps and took a sip.

"Cool!" Li Xiangbei hiccupped at this time and laughed.

But when he saw the package of Very Coke, the smile on his face disappeared, because he found that the package of Very Coke had been changed, and there was a flying phoenix flying Suzaku flying high on the package, and there were more A line of words: "Eternal Night" will be released on December 12, very happy to look forward to it with you!
"Isn't this kind of publicity method too insane?" Li Xiangbei's good mood just now disappeared in a bath, "With such a publicity method, how much does this movie have to spend on promotional expenses alone?"

Now that Hanshui Beverage has established a joint venture with Arctic Ocean Soda, it has completely occupied Yanjing’s soda market through the sales channels of the original Arctic Ocean Soda. It is developed at the same time. Of course, this also increases the cost of the joint venture factory.

After Wang Tao knew the importance of publicity, he felt a little depressed, and shouted: "The waiter changed a bottle of soda!"

The waiter came over and asked, "Boss, what soda do you want?"

"Two bottles of Arctic Ocean!" Li Xiangbei said in a deep voice.

"Ok!"

After a while, the waiter brought two plastic bottles of Arctic Ocean again, and the result was
"Grass, why did you change to Qinglong this time?" Li Xiangbei said helplessly.

The packaging on the Arctic Ocean soda has also changed, and it has the shape of a blue dragon. At the same time, it also has the same words as the very cola: "Eternal Night" will be released on December 12, and Arctic Ocean Soda will look forward to it with you!
"Waiter, change another bottle of drink!" This time, instead of calling Wang Tao, Li Xiangbei shouted directly.

Although the waiter didn't understand why they did this, he still asked seriously: "Boss, what drink do you want?"

"Here's a bottle. Forget it, let me have a look at every drink in your house!" Li Xiangbei said.

"Okay!" The waiter left in a daze.

After a while, the waiter came in with various types of drinks, in addition to the Coca-Cola and Arctic Ocean soda brought up earlier, there were also Nongfu Spring, Nongfu Spring Black Tea, and Jianlibao.
"You don't have any other beverages at home? Pepsi, Coca-Cola will do!" Li Xiangbei was more shocked than depressed.

The waiter smiled and said, "I'm sorry boss, we only have these kinds of drinks in our shop!"

"Okay, I see, you guys go down!" Li Xiangbei waved his hand to let the waiter go down.

After the waiter left, another waiter came over and asked curiously, "What's going on?"

"I don't know, maybe a salesman from a beverage company came to do market research!"

Li Xiangbei and Wang Tao looked at each other with helpless expressions.

Originally, Li Xiangbei wanted to take Wang Tao up to the second floor, but he was in no mood at this moment. The two had a hasty soak for a while, and then left.

"Okay, let's not think about these things today. When we arrive at the company tomorrow, let's think of a way and go to dinner first!" After all, Li Xiangbei has gone through the storm, and he quickly adjusted his mood and showed his face again. smile.

Wang Tao nodded.

The two drove to Dai's Restaurant. Li Xiangbei smiled and said, "I've heard that people in the Yanjing circle are willing to eat here, so let's try it here today!"

Wang Tao nodded.

As a result, the two had just parked their cars at Dai's Restaurant, when they saw a promotional poster of "Eternal Night" erected at the entrance of Dai's Restaurant!

Different from the poster at the entrance of Fengge Theater in Wangfujing, this poster is a solo poster of the old alcoholic played by Mr. You Benchang. Upstream of the poster, Mr. Benchang is holding a wine gourd and drinking happily.

"This"

"Mr. Li, shall we still go in?" Wang Tao asked in a low voice.

"Go in, why don't you go in, I'll see what they can do today."

After speaking, Li Xiangbei walked into Dai's Restaurant first.

What made Li Xiangbei happier was that after he came in, there were finally no publicity methods about "Eternal Night".

The waiter serves the food, the wine, the tissues
"Let's wipe our hands and start eating. After eating, brother will take you to the karaoke hall to relax. Tomorrow we will also come up with some promotional methods!" Li Xiangbei opened the tissue.
Dai's Restaurant is the first hotel in Forty-Nine City to launch this kind of independent napkin packaging, and this alone makes Dai's Restaurant look much more advanced.

However, when Li Xiangbei opened the tissue, he saw that it turned out to be a black jade unicorn nestled on the top of the mountain, and it also had a paragraph of words.

"Eternal Night" will celebrate New Year's Day with you. See you at Fengge Cinema on December 12!

This meal is inedible.

Later, Li Xiangbei and Wang Tao had a dull drink, and they vaguely remembered that they went to the karaoke hall, but both of them forgot what happened next. Anyway, when they woke up the next day, the money in Li Xiangbei's wallet was extremely fast. Lose weight!

You must know that when Li Xiangbei goes out, he must bring at least 1 cash
But this is not the time to feel bad about money, Li Xiangbei rubbed his head, walked out of the bedroom, and saw Wang Tao snoring crawling on the sofa.

Li Xiangbei thought for a while and called his secretary.
(End of this chapter)