Through the wealth life

Chapter 1105

At 06:30 in the evening, when the headquarters of all the major groups had already left work, in the Hengyu Supermarket Group meeting room in the Starlight Building, Li Xuelan, Chen Linwen, and Hengyu Supermarket Group executives were holding a meeting.

At the meeting, Li Xuelan said with a serious face: "This emergency meeting is specially held today to focus on the future development of our group. It can be said that our group is currently facing great competitive pressure. In Western Europe, we have to compete with Carrefour and Metro. Competing for the market, in North America, we have to compete with Wal-Mart, Sears, and Kmart.

And starting today, Ito-Yokado will become our biggest competitor in Asia. Li Sheng just informed that the six major consortiums in Japan will jointly invest in Ito-Yokado, which will expand on a large scale in Asia, making it a One of the top retail companies in the world. "

Hengyu Supermarket Group has been expanding at a high speed over the years, and it is a four-way attack. In Asia, Western Europe, America, and Australia, new stores are opened every month. Retailers compete for the market.

As of the end of March, the number of convenience stores of Hengyu Supermarket Group has exceeded 1800, and the number of supermarkets and stores has exceeded 800.

Asia has always been the basic market of Hengyu Supermarket Group. Among the 1856 convenience stores, more than 1487 are in Asia, and among the 816 supermarkets, 638 are in Asia. It can be said that the market in Asia is Hengyu Supermarket. The foundation of the group.

The top management of Hengyu Supermarket Group is naturally aware of the strength of the six major consortiums in Japan. Their joint investment in Ito-Yokado will inevitably set off turbulent waves in various markets in Asia, and Hengyu Supermarket Group will be the most affected.

Group President Chen Linwenzhi has never felt relaxed since he took the position of president. The group system reform, the employees of 7-11 headquarters and convenience stores in the United States went on strike, and now Ito Yokado in Japan is about to start a large-scale expansion in Asia .

If he can't effectively deal with the expansion of Ito-Yokado this time and stabilize the market of Hengyu Supermarket Group in the Asian region, he may pack up and leave.

He said at the meeting: "Although Ito-Yokado has strong support from the six major consortiums in Japan, we also have our own advantages. Now our layout in Asia is relatively complete. Over the years, local citizens have become accustomed to shopping in our supermarkets." , As long as we firmly grasp these customers, Ito-Yokado will inevitably fail in the end.”

No matter Hengyu Supermarket Group or Ito-Yokado are now relying on their backs, price wars are of no use at all. It will only make both parties lose more than they gain. If you want to suppress the expansion of Ito-Yokado, the best way is to improve the service of the supermarket Quality, so that customers can be retained.

Zhao Chunmei, vice president of the group, said: "Miss Li and Chen Sheng, we currently have absolute advantages in Baodao, Xiangjiang, Malaysia and Thailand. We mainly focus on consolidating these areas. I think we will focus on In the Philippines and Indonesia, our layout in these two areas is not yet perfect, and Ito Yokado is likely to choose these two areas as a breakthrough.

In addition, our layout in the Japanese market also needs to be strengthened. Originally, due to the factor of cooperation with Ito-Yokado, we and them developed in a wrong way. The area where the two sides compete for the market is placed in Japan, which will minimize our losses. "

Due to the very good relationship between the Lee consortium and the Ito family in the past few years, Hengyu Supermarket Group has not expanded on a large scale in the Japanese market. layout.

Moreover, dragging Ito Yokado in the Japanese market is the best choice for Hengyu Supermarket Group. If Ito Yokado competes with them outside, it will be Hengyu Supermarket Group who will suffer no matter how damaged it is.

随后还有高层提出了7－11问题，目前在日本地区，就是伊藤洋华堂在代理7－11，合同期限是1990年6月30号。

After the high-level executives put forward their opinions, Li Xuelan said aloud: "The Asian market is the foundation of our group, so we must hold on to this market. We were able to repel them when Carrefour and Wal-Mart came over. This time, Hiroshi Ito Huatang wants to compete with us, and we also want to beat them back."

Then Li Xuelan made arrangements for the group. Fang Ruoqiang, the vice president of the group, will fly to Japan tomorrow and stay there temporarily, trying to drag Ito Yokado into the Japanese market so that they don't have extra energy to expand outward.

For this expansion in Japan, Hengyu Supermarket Group specially prepared [-] million U.S. dollars, hoping to limit Ito Yokado to Japan.

As for 7-11, since the contract was signed in 1990, it is not easy for Li Xuelan to break the contract, which will have a very bad impact on Hengyu Supermarket Group, and it will make Hengyu Supermarket Group lose more than it gains.

And in order to put more pressure on Ito-Yokado, this time Li Xuelan asked the vice president of the group, Liu Weifang, the general manager of Xuelan Retail Company, to establish Xuelan supermarkets in Tokyo, Osaka, and Nagoya, Japan, and strive to win the market of the Japanese elite.

Starting today marks the complete breakup of the friendly relationship between the Lee consortium and the Ito family. In the following decades, Hengyu Supermarket Group, Wal-Mart, Ito-Yokado, and Carrefour competed with each other in various markets. There were alliances and confrontations among them. , In some areas, there are even three alliances and one competition market.

Ito Yokado, which is supported by the six major consortiums in Japan, is not as easy to deal with as the top management of Hengyu Supermarket Group imagined. It is just wishful thinking that Hengyu Supermarket Group wants to limit Ito Yokado to the Japanese market.

And Wal-Mart is equally strong with the support of the American consortium, at least in the US market and even the North American market, they are taking the initiative.

Carrefour is no longer the Carrefour of the previous life. Just like Airbus, this supermarket group has become an aggregate in Western Europe. The shareholders behind it involve many countries, which also gives them an absolute advantage in Western Europe, and even occupies a certain amount in Central and Eastern Europe. share.

Due to Li Guangyu's random entry, the world's retail market has been messed up, and major consortiums have paid more attention to channel platforms, using this as a support to compete with all parties.

In the field of member supermarkets, Shenandoah Retail Group is also competing with Costco, Sam's Club, and Carrefour's member stores in developed markets and cities with better economies.

In terms of home appliance chains, in order to compete with the South China Electric Chain Group, Japan deliberately established the Songzhi Electric Chain to compete with the Lee consortium in various parts of Asia, and also invested in the mainland Sulin Electric to allow it to compete with South China Electric in the mainland market.

The battle on channels is not limited to brick-and-mortar stores. In the future, e-commerce competition will become more intense. Major retail groups not only have their own online shopping malls, but also the Lee consortium has its own shopping website. Similarly, the US side supports Amazon and the Japanese consortium is not far behind. To create their own shopping website, the Korean conglomerate is the same as the one in Western Europe.

In the previous life, the United States dominated most of the industries in many aspects and was completely disrupted by Li Guangyu. Many industries can only stick to the North American market. In the South American market, some industries in the United States are facing challenges from major financial groups.

　A wonderful article written by a beautiful author, the new book Seedlings, interested book lovers can read it.

　　
　
(End of this chapter)