Through the wealth life

Chapter 1256 Luxury car brand big sale

After dealing with the acquisition of Bentley Island, Li Guangyu, Cao Weiqing and Zhang Ziyu discussed the development of the Bentley Group, with the focus on the acquisition of Lamborghini.

This company can be described as ill-fated. It has changed hands several times in the 80s. High input costs and scarce sales orders have made Lamborghini a bottomless pit.

In the mid-to-late 80s, the auto market was already relatively weak, and the development of many auto companies was affected, especially the luxury car brands. Whether it was Rolls-Royce or Ferrari, whether it was Lamborghini or Porsche, they were all at a loss among.

Now no one knows when the global auto market will be prosperous again, and some brands that can't bear it are ready to start a tearful sale.

Jaguar, Land Rover, and Bentley in England have already been taken over by the Lee consortium, so the pressure there is not too great. There are many luxury brands in Italy, and life is very difficult now.

This time, Li Guangyu hopes to win their brand. He ate Maserati at the beginning, but this time he ate their Lamborghini. Anyway, Fiat has no interest in this company after taking over Ferrari. After all, Lamborghini and Ferrari have a high degree of overlap. .

Zhang Ziyu said: "Li Sheng, Lamborghini is basically in a state of bankruptcy. We only need to bear their debts and we can buy them with very little money. It's just that we already have Maserati, Jaguar and Lotus in terms of sports cars. I don't know what will happen after the acquisition of Lamborghini. positioning for its development?"

Now the Bentley Group really has no shortage of sports car brands. Whether it is Jaguar, Maserati or Lotus, they are all relatively well-known sports car brands in the world. With the excellent design team and Jaguar's own engine, it not only caters to young people in appearance, but also its performance Also excellent.

At least in Zhang Ziyu's mind, this Lamborghini is similar to a Rolls-Royce, and it is a relatively tasteless existence for the Bentley Group.

The current Bentley Group has ten brands including Bentley, Jaguar, Kirin, Linghu, Land Rover, Maserati, Lotus, Hengtong Bus, Jinniu Truck, and Condor Special Vehicle.

Among them, Jaguar, Maserati and Lotus are not only car brands, but also sports car brands.

Now Maserati is more famous than Jaguar, mainly because of the Maserati President Series sedan promoted by Li Guangyu, which made it famous and made it the first choice of the group's executives and gold-collar workers.

Li Guangyu said aloud: "I plan to make Lamborghini a pure sports car brand, mainly competing with Ferrari and Porsche in the market. Whether it is Jaguar, Maserati or Lotus, they are all incidental. These models are mainly in the sedan market."

Zhang Ziyu also knows that sports cars are also famous, and their real profit is far from that of cars and even other models. Even if Land Rover's sales are not very good at present, its profit is higher than that of several major sports cars.

A comprehensive automobile group needs to have all kinds of models, especially sports cars. Even if the profit is very low, it represents the technical level and strength of the automobile group.

Because the skills required for sports cars are quite high, especially for engine technology, the strength of the group's car engines can be seen from the sports cars.

The core component of a car is the engine, which is also the most important part of research by major groups.

Zhang Ziyu responded: "Li Sheng, when I go back, I will arrange personnel to sign the acquisition contract. In addition, the British government contacted us to ask if we have the need to acquire Rolls-Royce, MG, and Aston Martin."

This period is a dark period for the auto industry, especially for luxury car brands, the market has shrunk severely and sales have plummeted, and these in England have not escaped this curse.

Li Guangyu asked aloud, "What do you think?"

"Li Sheng, Rolls-Royce and Bentley are highly overlapped here, and MG and Aston Martin are also mainly sports cars. Now we really don't lack these, but if we buy Lamborghini this time, and England doesn't buy any of them, Not very easy, after all, Aston Martin and Lamborghini have similar positioning."

This time, the main blame is on Aston Martin itself. At that time, Bentley Group also considered buying Aston Martin, but the other party did not have much determination to sell it. Now they have basically finished talking and just waited to sign the contract. Then they came together again.

If it hadn't been for the British government's approach, she wouldn't have bothered to mention it to Li Guangyu, but she didn't plan to buy Aston Martin anyway.

After thinking for a while, Li Guangyu said to Zhang Ziyu: "Well, let me contact Ms. Wu, and then you will thread through it, and Yulong Group will eat these three companies. Now Yulong Group's brand is too single, and the brand is relatively low-end. , With the addition of these three companies, Yulon Automobile Group will be able to have a big improvement in the global auto industry."

It is true that Li Guangyu is no longer needed here. The current brands of the Bentley Group are almost enough, and all types of brands are complete. It would be useless to buy them again.

Instead, it is better to let Yulong Automobile Group come over. The Yan family now controls 60% of the shares of this group, Hsinchu Bank holds 20% of the shares, and Tianyu Investment Company holds 20% of the shares. The development of this group is beneficial to Li Guangyu.

Zhang Ziyu directly agreed to Li Guangyu's opinion. As for Yulon Motor Group's potential rival of Bentley Group in the future, Zhang Ziyu was not worried. After all, there are many world-class automobile groups, but Bentley Group is the most lonely.

The three major car companies in the United States are GM, Ford, and Chrysler, and there are more in Japan, Toyota, Honda, Nissan, Mitsubishi, Mazda, and Suzuki, and West Germany also has Volkswagen, Mercedes-Benz, and BMW.

Strengthening the development of Yulon Motor Group now will allow us to have an ally and helper when competing with other countries in the future.

After the discussion, Li Guangyu got up and went out to see the specific situation and scenery of Bentley Island, which was reserved for Cao Weiqing and Zhang Ziyu.

Cao Weiqing said: "Ziyu, you have joined our company for nine years in a blink of an eye. In the past nine years, you have devoted yourself to the development of our Li family's industry. Guangyu and I are very grateful for this, but you are now 35 years old. I don't know if you have considered your personal marital happiness, and your title and the territory of Bentley Island also need to be inherited by future generations.

I especially hope that you can let go of the burden in your heart. Now Li's company will definitely have your place. Your pursuit of marriage happiness will not affect your personal status in Li's company. "

Now many high-ranking women in the Lee Consortium have passed the threshold of [-], and they have dedicated their most beautiful time to the Li Consortium. Li Guangyu and Cao Weiqing are different. They are single like this, and a life without marriage is not a complete life.

Zhang Ziyu graduated from the University of Toronto with a doctorate at the age of 26 and entered the Lee Consortium. Now she is the oldest among the unmarried executives of the Lee Consortium.

Cao Weiqing went out of her way to talk to her today, hoping that she could let go of her inner worries, and that the Li's consortium would not lower her treatment and status just because she got married and had children.

Zhang Ziyu also has a headache now. She is based in England, and there are not many people in Greater China, and even fewer people who match her identity. Years, and now it's still monochrome.

She didn't know where her other he was, and now that Cao Weiqing mentioned it, she didn't know how to respond.

……

　Thank you book friend Liangbo Bookworm for rewarding 1000 coins

　　Thank you for your subscription support

　　Thank you for your support of monthly tickets and recommended tickets

　　
　
(End of this chapter)