Through the wealth life

Chapter 1337 Strictly guard the East China market
This time several companies can be said to be Sima Zhao’s heart-everyone knows, especially the major retail groups in the United States have been unwilling to be blocked in the local market by Hengyu Supermarket Group and many groups, unable to expand globally.

Now that the host and customer have shifted, Hengyu Supermarket Group and its allies have become the hegemony of the entire retail industry, which will naturally attract attacks from other retail groups. Drive out to expand your industry.

On the morning of the second day after returning to Xiangjiang, a high-level meeting of several major retail groups was held in the third conference hall on the second floor of Wheelock Building. The presidents of Watsons and Hsinchu Supermarket were also invited to attend the meeting.

When Li Guangyu, Cao Weiqing, Fujiwara Huiyin, and Qin Jiao entered the conference hall, the senior executives of several major retail groups and the two presidents of Watsons and Hsinchu Supermarket were already waiting for their arrival.

This time Wal-Mart, Lotte, Guomei, Shulin, Huarun, etc. are coming aggressively, and the key layout areas are East China and North China, and they plan to seize the market share occupied by Hengyu, South China Electric, Hsinchu Supermarket and other groups in these areas.

At present, the fastest-growing regions in the Mainland are East China and South China. The South China side is mainly the Greater Bay Area. In these regions, markets such as Hengyu Supermarket and South China Electric Appliances are quite stable. It is not easy for the other party to seize the market here.

On the contrary, in East China and North China, the economy there is also fast. Although Hengyu Supermarket and South China Electric also occupy a relatively large market share, they are far from comparable to South China. Wal-Mart, Lotte, Huarun, Hualien, Shulin and other joint ventures It seems that it still has the strength to wrestle with the retail group under the Li consortium and its allies.

Qin Jiao, who is in charge of the Li's consortium's affairs in East China, North China, and Northeast China, expressed her views after the reports from the heads of several major retail groups.

"Li Sheng, since we have been focusing on South China, East China, and Southwest China, we don't need to worry too much about the East China market. On the contrary, in North China, our layout is relatively small. I guess the other party's expansion in the East China market is fake, and it is only to seize the North China market. is true."

The major companies of the Li's Consortium have been following Li Guangyu's plan over the years, focusing on the markets of East China, South China, and Southwest China. This has led to the relatively weak influence of the Li's Consortium in the north.

As for why such a situation occurred, the high-level executives are also quite clear. The main reason is to leave room for the development of some enterprises in the mainland, especially those public enterprises. In the retail market, it is estimated that there will be big troubles at that time. You must know that some companies in the mainland have quite high-ranking leaders, and it is unrealistic for the Lee consortium to monopolize there.

The gas station layout of Xiangjiang Petrochemical Group is now stuck in the four municipalities directly under the central government and several markets in Guangdong, Jiangsu, Zhejiang, and Sichuan and Sichuan provinces, and can no longer take the next step.

One of them is the minimum price. Heungkong Petrochemical Group is subject to the guidance of the mainland government in terms of the price of motor vehicle fuel sales.

In addition, the layout of several mainland companies in other regional markets is almost the same. If Xiangjiang Petrochemical Group enters, there will not be much profit to speak of.

After all, Xiangjiang Petrochemical Group also has a rule that the coverage rate of gas stations in each province and city must exceed 30% to 50%. It was revised to 50% the year before last. Only when the coverage rate reaches 50% can it enter the next province or city. This has caused Xiangjiang Petrochemical Group to stop now.

After all, the other party has already occupied the market. It is better to enter the city at this time. If the market is too small to support two gas stations in towns, it will only cause losses for both parties. For this reason, Li Guangyu just asked Xiangjiang Petrochemical Group to deeply cultivate the current market. .

Li Guangyu said aloud: "This time, regardless of whether the other party has bluffed or not, we will be ready in the East China market. We must not let Lotte, Wal-Mart, Huarun, etc. gain a firm foothold. If possible, Hualien will also be squeezed out. The North China market and Northeast China The market lets these groups to toss, we just keep the current store there.”

Li Guangyu still chooses to focus on the East China market. If he eats too much, he will be exhausted. The major markets in North China, Central China, Northeast China, and Northwest China are reserved for domestic retail groups. There is basically no layout in prefecture-level cities and counties.

Of course, this mainly refers to Hengyu Supermarket. South China Electric has already spread into various counties, and some central towns also have South China Electric.

7-11 is also accelerating its deployment. In the future, except for a few areas, every town will have a 7-11. The reason for this is for express delivery services.

Now there are four major logistics companies under the Lee consortium, namely Hengyu Logistics Company, which mainly serves Hengyu Supermarket, 7-11, and Xuelan Supermarket, and South China Logistics Company, which mainly serves South China Electric Chain, Zhonghua Electric, and Phoenix Group. Hongmei logistics company mainly serves Hongmei property management company and several major clothing groups.

The fourth logistics company is an independent group and mainly provides logistics services for other groups. This group mainly deals with large-scale logistics and does not accept small-scale logistics. It also builds large-scale logistics parks in major cities in the mainland.

As the director of the Internal Trade Coordination Office and the person in charge of several major retail groups, Huiyin Fujiwara naturally hopes to squeeze out the Hualien Group, which is entrenched in East China. However, the other party's backstage is quite strong, and it is probably not easy for them to want to squeeze it out of the East China market. Reality.

She said aloud: "Li Sheng, we will never allow Lotte, Wal-Mart, Huarun, etc. to gain a firm foothold in the East China market. Although Shulin is a local company in Jiangsu Province, the nature of the other party's introduction of American capital is different. Now, let’s do some public relations, Shu Lin will no longer have some advantages, and as for the Hualien Group, it is very difficult to squeeze out at present.”

Li Guangyu naturally knew where the difficulties Fujiwara Huiyin said came from, and there was nothing he could do about it. Now he could only limit the development of Hualien within a certain range as much as possible.

As for Shu Lin, as a local company, he would have enjoyed certain benefits. This time, the introduction of Merrill Lynch capital has changed its nature, and some supporting policies will be gone. Go to North China or Central China to compete with Guomei, especially in North China, where Guomei is gaining momentum now, and the market share in North China is close to one-third of the South China electrical chain.

Although the South China Electric Appliances chain is not focused there, after years of development, the North China region is still developing well, and the speed of the other side is quite good.

Of course, the rapid expansion of Guomei is also inseparable from some financial support, especially the major electrical appliance groups in Japan. Datong Electric mainly.

This time, Fuji Bank took a stake in Guomei again, which is also the need for the development of the Fuji consortium and its allies. They can only choose Guomei when they enter the mainland for electrical appliances. The gap between fruit and plum is too big.

Everyone knows how huge the mainland market is. What is needed most now is channels, and retail groups undoubtedly occupy a dominant position in this regard. The current retail market situation in the mainland has not yet taken shape, and now is the time to compete for the market.

……

(End of this chapter)