Through the wealth life

Chapter 209 Car Layout
In the afternoon, Li Guangyu and Du Yuemei held a high-level meeting at Jaguar Motor Company to make some arrangements for the company's personnel.

Sampson Gerrard, the company's vice president and several department executives were directly kicked out by Li Guangyu. Li Guangyu appointed Shane Wesley from the Automobile Design Department as the chief executive of Jaguar Motors, a director of the Bentley Group.

At the same time, Chemil Myerson, chairman of the Jaguar Automobile Corporation General Labor Union, was appointed as the chairman of the Group Board of Directors General Labor Union, and temporarily concurrently served as the chairman of the Jaguar Automobile Corporation Labor Union to stabilize the internal situation of Jaguar Automobile Corporation.

Li Guangyu also announced the reassignment of Bentley Motors Sales Director Sean Pitwick as Vice President of Jaguar Motors.

Li Guangyu will never forget the hero who helped him stabilize Jaguar's internal situation during the acquisition. If it weren't for Chemiel Myerson's age, Li Guangyu would not just let him be the chairman of the Group Federation of Labor Unions.

Li Guangyu said at the meeting: "The main market for our Jaguar is now North America. Mr. Wesley, the affairs company here should pay more attention. Now we are facing the competition from Lincoln and Cadillac in the United States, while Lexus and Infiniti in Japan And Acura have also begun to aggressively enter the North American market, we must not take it lightly."

Now is the time when Shane Wesley is in high spirits. Since William Lyons left Jaguar Motors, his position has not been changed for eight years.But this time, for the sake of William Lyons, he assisted Li Guangyu in acquiring Jaguar. He did not expect that he would not only become the president of Jaguar, but also the vice president of the group. He was very grateful to Li Guangyu.

After hearing Li Guangyu's order, Shane Wesley immediately stood up and said, "Mr. Li, I will convey your order to the North American Sales Department after the meeting, so that they will pay attention to this matter. At the same time, our automobile company will Develop new models to meet the challenges of other car brands."

Although Jaguar is not as brilliant as it was in the 70s and [-]s, it still occupies the largest share in the sales of high-end car brands in North America. However, in the past two years, it has faced competition from luxury brands in the United States and Japan, and its share is increasing. Constantly being cannibalized by other car companies.

In North America, Li Guangyu could only ask Peng Xiaoli to give Jaguar some help. In Los Angeles, there are many rich people. He asked the Lakers and Kings (ice hockey) to do more publicity for Bentley and Jaguar.

Li Guangyu is planning to focus on the development of the Asian region this time. Now the Lee Group has a relatively large influence here. At the same time, Jaguar’s aggressive entry into the Asian region can also draw the attention of several Japanese car companies from the North American region. It can reduce the pressure on Jaguar in North America.

Li Guangyu said to Du Yuemei: "Yuemei, now your group's main task is to make a plan to enter Asia. After you are ready, our Li's major groups will cooperate with your actions to strive for success in Southeast Asia, Xiangjiang, and Lisboa. , Baodao and South Korea and other places can quickly occupy the market.”

Du Yuemei is very aware of the influence of the Li Group in these places. With the help of the Li Group, Bentley and Jaguar will definitely be able to occupy some markets in these places. If they want to occupy the leading position, they still need the efforts of the Bentley Group itself.

Du Yuemei said: "Sheng Li, our group will immediately start the plan for the two major brands of Bentley and Jaguar to enter these regions on a large scale, and report to you after completion, so that we Bentley and Jaguar can open up the situation in these places as soon as possible."

Li Guangyu said: "Yuemei, after you complete the plan, you can contact Ms. Li Xuemei directly, I will explain it to you, and she will arrange various groups to cooperate with you."

"Alright, Li Sheng, is it just that we won't enter the Japanese market for the time being?" Du Yuemei asked.

Li Guangyu does not intend to go to the homeland of Lexus, Infiniti and Acura to compete with them.Some foreign products are not popular in Japan, such as automobiles. Japanese people are more willing to support the products produced by Japan’s three major automobile groups. Automobile brands from other countries are not popular in Japan. Li Guangyu does not think he can change this situation. South Korea is similar, but there is still a lack of high-end brands in South Korea.

Li Guangyu said: "Yuemei, after we occupied Southeast Asia and the markets of Baodao, Xiangjiang and Lisboa, we are now competing with Lexus and other cars in their homeland. Now we don't need to spend too much money to enter Japan, we use other After the regional market is occupied, other products will be painted."

Du Yuemei replied: "Li Sheng, what about the Indian market and the mainland market? Do we, Bentley and Jaguar, also have plans to enter these two regions? These two regions have a population of about 20 billion."

Du Yuemei is obviously unwilling to give up these two regions. Although Bentley and Jaguar are high-end brands, the population base of these two places will be large enough by then, and they will still have some purchasing power. Many families in the Indian region are still very powerful.The mainland is currently reforming and opening up, and the economy will get better and better in the future. It will be of great benefit to the Bentley Group to enter first.

Naturally, Li Guangyu also has this plan. The Volkswagen Group has already communicated with the SAIC Group. Although no agreement has been reached yet, Li Guangyu believes that it will not be too long. Thinking about the market share occupied by Volkswagen in the previous life, Li Guangyu was jealous.

Li Guangyu said: "In the Indian market, the vice president, Jesri Johnson, will develop it. After you have rectified the group, you will start to contact the mainland and communicate with them. We will bring the group's cars into the mainland." market."

Then Li Guangyu said to Shane Wesley: "Mr. Wesley, you have cooperated with Bentley Motors to develop a new brand for our group. For cooperation with Continental, just give me the target of Volkswagen."

As soon as Shane Wesley heard it, he knew that Li Guangyu was going to compete with the public for the mainland market.As England's main competitor in Europe, Shane Wesley also has a good understanding of the major German car companies. The Volkswagen Group still has a certain gap with Mercedes-Benz and BMW in terms of high-end brands.However, its main brand, Volkswagen, is far ahead of other major car brands in European sales due to its popularization route.

Shane Wesley said: "Mr. Li, I will contact Bentley Motors and come up with a design plan as soon as possible. We only need to reduce some configurations and make some changes in the shape design. can be completed."

Li Guangyu also knew that the current Jaguar Motor Company has relatively strong technical strength.It is difficult for an automobile company to develop high-end brands, but it is too easy for these high-end brand companies to develop a low-end brand.

Li Guangyu said: "Mr. Wesley, we don't need to be too impatient. The shape should be well designed, which will benefit our sales. Moreover, the negotiation with the mainland cannot be completed in a day or two. We have plenty of time. "

……

(End of this chapter)