Chapter 463
As soon as the time entered the middle of February, Li's media began to publicize Hengyu Supermarket and convenience stores, and some of the promotions were also known to the citizens of Xiangjiang.

Li Guangyu's opening time is set at 2 am on February 16th, when Hengyu's 18 supermarkets and 80 convenience stores will open at the same time.Li Xuelan has also prepared a lot of activities for this purpose, not only the supermarket will sell at [-]% off, but also a lot of gifts for customers.

Facing the large-scale publicity under Li's banner, Henry Keswick had expected it a long time ago. Spreading out the map of Xiangjiang, he found that their Wellcome Supermarket was surrounded by Li Guangyu's Hengyu Supermarket and many convenience stores, and Watsons also erected a wall for them, which is a posture that is ready to completely shut down their Wellcome before giving up.

With the backing of Standard Chartered and HSBC, Henry Keswick is not afraid of Li Guangyu's financial resources. This time, he has already planned for it. He took advantage of the fact that Li Guangyu's Hengyu Supermarket and convenience store had not yet opened, so he planned to Let the stores of Wellcome Supermarket announce the 2% discount for the whole store on February 16.

Watsons is not far behind either, and also announced that it will have a 2% discount on the site starting from February 16th, and has also prepared a lot of free gifts.

The citizens of Xiangjiang were very happy after hearing the news. This time, several major supermarkets have discounts at the same time, and their living expenses can be reduced a little.Some citizens even think that the Li's consortium will enter more industries.

Every time the Lee consortium enters an industry, they can enjoy a lot of discounts. For example, the bus company has not raised prices for nearly four years. In the past few years of Hong Kong's rapid economic development, it is simply unbelievable.They believed that if Li Guangyu hadn't controlled Kowloon Bus, the fare would have been raised long ago.

The same is true for Xiangjiang Airlines, which has been selling at a [-]% discount for almost half a year, which makes Cathay Pacific Airways have to follow suit, and many international airlines are also forced to sell at discounted prices.

This time it has spread to the supermarket again, and they also know that this time it is impossible to keep the [-]% discount like those two companies, because the profit of the supermarket group is not that high, but they believe that after the entry of the Lee consortium, they will be able to do so in this respect. Consumption will definitely have more discounts.

As it is now, the Lee consortium just advertised a [-]% discount, and Wellcome and Watsons immediately followed suit, saving one-fifth of their purchase funds.Many people hope that the discount will last as long as possible, so that their cost of living can be reduced a lot.

Especially for those office workers who need to pay housing loans, the housing prices in Xiangjiang put too much pressure on them, and the bank loans are returned every month, which makes their lives very economical.

If their cost of living could be reduced by one-fifth every month, their life would be slightly easier.

The citizens were happy, and the owners of several large supermarkets didn't care, but the owners of a large number of small and medium supermarkets in Xiangjiang began to curse in their hearts.Originally, the rent is high now, so I can earn a little money.

Fortunately, these major supermarkets are all 16% off. As soon as the news spread, their passenger flow dropped sharply, and they were all waiting for the arrival of the [-]th.

How dare they play with the [-]% discount like the big supermarkets? Now they have a meager profit of [-]% off, but the difference is too big from before.They know that several major supermarket groups are lower than them in terms of cost due to their large purchases, and they still have some profits with a [-]% discount.

If I get a [-]% discount here, except for various costs, I guess it will be enough for a family to live on.What's the point of doing this for a little profit after working hard.

And what worries them even more is that this is still a temporary preferential plan of the Li consortium. After Wellcome and Watsons catch up, it is not known whether they will continue to discount.

Once Li Guangyu pushes the price to [-]% off, except for the three major supermarkets that can protect their capital, other small and medium supermarkets can directly close their doors.In particular, the convenience stores of the Li's consortium don't even leave them markets in some remote places.

Seeing this situation, many of the supermarket bosses already had different ideas. They knew that the Li's consortium was not targeting them this time, they were just bringing disaster to Yuchi.

They believe that the Li Group will not stop until they suppress Wellcome Supermarket, and this time will be very long. By then, Xiangjiang may only have sporadic small supermarkets in addition to the three major supermarkets.

They don't think their supermarkets can survive for such a long time, and they don't have any advantages, unless those stores are their own, and they don't care about how much money they can make to survive, there will be a large number of small and medium supermarkets forced to close down.

Smart bosses are already thinking about changing careers. They don't want to waste time like this. It will only make them feel embarrassed. Taking advantage of these few days to start cleaning up the goods in the supermarket, they will look at the Lee consortium The battle with Jardine is over.

Li Guangyu is also paying attention to these news. Li Guangyu is too lazy to care about the problems of those small and medium supermarkets. These have nothing to do with him. He is now focusing on Jardine.

Li Guangyu said to Gan Qin: "You tell Ms. Li Xuelan to come to my office."

Since Jardine wants to follow the [-]% discount, then I will lower it a little more to see if they still follow.Li Guangyu won't withdraw his troops if he doesn't knock down Wellcome Supermarket this time. At worst, it will be delayed until September. At that time, some Jardines will have a headache.

After Li Xuelan arrived, Li Guangyu said, "Xuelan, you know the news about Wellcome, right?"

"Li Sheng, our group has always been very concerned about Wellcome's trends, and now they are also promoting a 16% discount on the [-]th, which is obviously aimed at us. They have always had a stable customer flow. I am afraid that we cannot compete with them, and many citizens have become accustomed to shopping at Wellcome and Watsons." Li Xuelan replied.

Li Guangyu said with a smile: "I didn't plan to have a stalemate with them at this price. Have you calculated how much discount we can keep us from losing money?"

Hengyu Supermarket Group’s finance team has already made a budget for this, and Li Xuelan replied: “Li Sheng, we can give you a [-]% discount at most, because our stores are basically rented, even if our purchase price is relatively low, we can only have three floors. Profit."

At this time, Li Xuelan was not very happy with the housing prices in Xiangjiang. Although many of the stores rented were from Wheelock, Hutchison Whampoa, Sun Hung Kai and Shau Kee Group, all of which had Li Guangyu's shares, but as the helm of the supermarket group, she would Dissatisfied, the rent was too high, so she only signed a one-year contract.

She is waiting for the property market in Xiangjiang to crash, and then she can buy the bottom and buy all these storefronts.

Li Guangyu didn't say anything about it. Although his own Starlight Real Estate Group didn't develop much in Xiangjiang, he had a lot of shares in several major groups. In addition to the acquisition of Wheelock, the high price was beneficial to him, and he could earn more. money.

Li Guangyu said: "You will contact our media later. In order to benefit the citizens, all stores of our Hengyu Supermarket Group in Xiangjiang will start selling 16% off on the [-]th. Pay attention to the trend of Wellcome, if that If you follow up, give me a [-]% discount, and then spend time with them."

"Alright Mr. Li, do you have any orders?" Li Xuelan asked.

Seeing that Li Guangyu had nothing to say, Li Xuelan left Li Guangyu's office.

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(End of this chapter)

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