Through the wealth life

Chapter 688 Fresh Agricultural Products

Time passed, and the Spring Festival of 83 has long passed. The citizens of Xiangjiang watched a special party in this New Year.

The happy Spring Festival is coming to an end soon. Over the past month or so, the major supermarkets in Xiangjiang have been very lively. This time, the two sides did not engage in a fierce price war, which disappointed the long-awaited citizens of Xiangjiang.

They are also preparing to compete with several major supermarkets last time, so they can wait for the promotion to continue to increase before making large purchases, which can save a lot of living costs.

The current economic situation in Xiangjiang is not very good, and the property market prices are still falling. Being able to save some costs on this can also reduce a lot of their living pressure.

It's a pity that Carrefour and Wal-Mart don't have the domineering power of Wellcome Supermarket. When Hengyu Supermarket and Watson's offer discounts, these two companies have no intention of following up. They just operate in an orderly manner according to their own plans. .

After half a month of the event, Li Xuelan found that discounts alone would not hurt the fundamentals of these two supermarkets. Many of the products sold by their two supermarkets are European and American brands. This is the advantage of their two supermarkets. In the short term Li Xuelan really didn't have a good idea for them.

On the first day of March, Li Xuelan came to Li Guangyu's office again, reported to Li Guangyu on the current problems faced by the supermarket group, and proposed some solutions, hoping that Li Guangyu could approve them.

After hearing this, Li Guangyu said: "The group sent two teams to the United States and London respectively, and at the same time asked Du Yuemei and Peng Xiaoli to assist you in establishing Hengyu Supermarket Group's procurement channels in North America and Western Europe."

Li Guangyu knew very well that in order to offset the advantages of the two major supermarket groups, he needed to purchase back some of the products they sold very well to offset their independent operation in Xiangjiang.

At the same time, it is necessary to expand the business scope of supermarkets. At present, supermarkets are mainly department stores. He intends to let Hengyu Supermarket learn from Yonghui Supermarket in the future, and at the same time operate fresh agricultural products to capture customer flow.

Li Guangyu believes that the current situation of Carrefour and Wal-Mart will not last long. Although they operate some exclusive brands, the prices of these products are relatively high. The current economic situation in Xiangjiang is not very good, and there are not many people who buy their products. .

As for ordinary products, since Hengyu Supermarket and Watsons are offering discounts, ordinary citizens are more willing to come to Hengyu and Watsons to buy them. Li Guangyu does not believe that they are currently profitable.

Li Xuelan said: "Li Sheng, when I go back, I will arrange a team to go to Los Angeles and London to set up our procurement channels in these two regions. At the same time, our group will promote and promote similar products of their own brand. I believe that the products Manufacturers also hope that their products can compete with these European and American brands, and they will make part of their profits."

Li Xuelan will not only let the group bear the loss of this competition with Carrefour and Wal-Mart, she will communicate with some product suppliers and manufacturers later, and work together on this promotion.

She believes that any company and manufacturer with a little idea will not refuse her request, which is also a promotion of their brand.

If there are some products that are really unwilling, Li Xuelan will not force them, but they will not think about orders from Hengyu Supermarket Group and Watsons in the future.

As for these brand promotion issues, at present the main markets of Hengyu Supermarket Group are in Southeast Asia, South Korea, Japan, Baodao and Xiangjiang regions, and these regions are precisely the regions where the media under the Lee consortium have the greatest influence. They want to carry out publicity, comparable to Carrefour and Walmart is much better.

Even if the brands sold by these two supermarket groups are well-known in Europe and the United States, it is useless to have no publicity in Asia. Many citizens don’t know about you, and Li’s media promotes some brands every day, which will subtly make people Citizens feel that these brands are very well-known.

At present, Carrefour and Wal-Mart are the only pressure on Li Xuelan. Some brands are not purchased by Hengyu Supermarket and Watsons. As a result, Xiangjiang residents can only buy them at Carrefour and Wal-Mart.

As long as the advantages of their two supermarkets are offset, Li Xuelan believes that Carrefour and Wal-Mart will not stay in Xiangjiang for too long. The market here is still theirs, Hengyu and Watsons, and other groups should not think about it.

Li Guangyu told Li Xuelan about the fresh produce, and asked her to go back and study it carefully. It would be best to conduct a trial in a supermarket first, to see the situation in the supermarket, and if feasible, to promote it in an all-round way.

At present, there is no case of a supermarket operating this project in Xiangjiang, and Li Xuelan is not sure whether this is good or bad for the supermarket, but since Li Guangyu has explained this, she can only do her best, and she hopes that this project can Success.

Li Xuelan said: "Sheng Li, I'm going to conduct a trial at Hengyu Supermarket in Tianshuiwei Starlight City. There are many family members of employees there, and the flow of people is good. We shouldn't have any problems selling fresh produce."

Li Xuelan has a problem in mind. Once she promotes it in the future, the amount of fresh agricultural products that the supermarket needs every day is not a small number, so the purchase channel needs to be carefully considered.

After Li Xuelan brought it up, Li Guangyu said: "At present, you can purchase exclusively from farmers around Tianshuiwei, and other fresh products can also be purchased from fishermen. This aspect is too complicated, so it is a test of the ability of the group's procurement department, so When you arrange it, you must pay attention to it."

There are too many types of fresh agricultural products, and there are too many items that need to be purchased. This requires the person in charge to have strong capabilities and meticulous work, and at the same time, it is necessary to strengthen supervision in this area.

As for the promotion of this aspect in the future, Li Guangyu will negotiate with the mainland to purchase fresh agricultural products from there, and the price there will be lower, which can save the cost of the group.

Li Xuelan said: "Sheng Li, I will focus on this aspect of work in the near future. At the same time, in order to show the importance and supervision of the procurement department, I hope to strengthen the allocation of department heads, finance and review teams to prevent some possible situations from happening. "

The procurement department of the supermarket group has considerable power, and this time it involves the procurement of fresh agricultural products, which is more flexible. Li Xuelan does not want to have group corruption incidents in the procurement department of her group in the future.

Such a situation is not only a big blow to the supermarket group, but also a big blow to herself. At present, the strength of Hengyu Supermarket Group is getting stronger and stronger, and it will definitely become one of the pillar groups of Li's consortium in the future.

And this is also the biggest reliance on her being promoted to executive officer. Once there is a collective corruption incident, as the first person in charge of the group, she will bear the blame, and it is very likely that she will lose the opportunity to become the executive officer of the Li's consortium.

Li Xuelan absolutely does not want to see such a thing happen, and she has always attached great importance to the supervision of the group, especially the supervision of the group's procurement, logistics, and financial departments. These departments are the most prone to corruption incidents.

Li Guangyu agreed to Li Xuelan's request, and the director of the procurement department was promoted to vice president, concurrently serving as the director.Li Xuelan suggested other staffing, and he will approve it when the time comes.

(End of this chapter)