Through the wealth life

Chapter 724 Supplier Conference

At nine o'clock in the morning of the next day, in the banquet hall of the Regal Hotel, the first supplier meeting of Hengyu Supermarket Group and Watsons officially started.

This time, the Lee Consortium was attended by Cao Weiqing, Li Xuemei, Yuan Tianfan, Chen Dong, Li Xuelan and other high-level executives. At the same time, Li Ka-shing, as the chairman of Hutchison Whampoa Group, was also invited to attend the meeting.

The meeting was presided over by Li Xuelan in person. There were more than 300 suppliers present. These suppliers were happy to cooperate with the two major supermarkets. Some small commodity suppliers were not invited by Hengyu Supermarket Group.

Li Xuelan said at the beginning of the meeting: "Thank you for coming to this meeting. The purpose of this meeting is to strengthen the communication and exchange between our supermarket group and everyone, to make our cooperation closer and to promote our cooperation. China and China are mutually beneficial and win-win.”

Then Li Xuelan explained the number of stores of Hengyu Supermarket Group in the past few years, and at the same time gave a detailed introduction to the performance of the past few years.

The attendees all lamented the development speed of Hengyu Supermarket Group, and were even more amazed at their sales.

Although they themselves know that Hengyu Supermarket Group is developing very fast, because their supply to Hengyu Supermarket Group is constantly increasing, and their orders are constantly increasing. Many manufacturers have added new production lines because of this, and some have A new factory area has been established to ensure the supply to Hengyu Supermarket Group.

This time, they heard a series of detailed data from Li Xuelan here, which made them clearly realize how big the platform of Hengyu Supermarket Group is, and also made them hope to strengthen cooperation with Hengyu Supermarket Group.

Lin Tingsheng of Datong Group was very moved by this, and at the same time he was glad that he was able to establish a relationship with Li Guangyu early, which allowed his products to enter Hengyu Supermarket Group early, which enabled Datong Group to develop rapidly in the past two years .

In the past, his group's home appliances were well-known in Baodao, and there was no market at all outside.

Since he joined Hengyu Supermarket Group, his Datong electrical products have also begun to sell well in many parts of Asia, especially in Southeast Asia. Because the quality of the home appliances produced by his Datong Group is not bad, the price is lower than that of Japan and the United States. It is much lower, which makes families from poor families choose their products from Datong Group when purchasing.

Li Xuelan said: "Although the current development achievements of our Hengyu Supermarket Group are quite gratifying, we are not without rivals. The world's two overlords, Carrefour and Wal-Mart, are ambitious. After consolidating their own territory, they are now extending their tentacles to the Asian region. I am very confident in knocking these two groups out of the Asian market, and I hope you can make some efforts in some aspects."

This time, Li Xuelan hopes that the major suppliers can jointly launch some preferential activities with Hengyu Supermarket Group, and give customers a profit in terms of price, so as to attack Carrefour and Wal-Mart.

In the past, the price war was mainly filled by the supermarkets themselves. Li Xuelan now hopes that major suppliers can fill in the gaps with them, so that they can lower the prices of goods during the event.

Many suppliers present have a long-term vision. They know that the better the Hengyu Supermarket Group develops, the better their own business will be. will also be hit hard.

After all, many of their suppliers are cooperating with Hengyu Supermarket Group, and have not cooperated with the other two groups.

And they are very clear that even if they cooperate with the other two groups in the future, the cooperation conditions with Hengyu Supermarket Group will definitely not be as good. After all, the other two supermarket groups are North American overlords and the other Western European overlords. The two major supermarket groups are certainly unwilling to promote their products.

Lin Tingsheng said: "In the past few years, our Datong Group has cooperated with Hengyu Supermarket Group and Watsons very happily. We also hope that Hengyu Supermarket Group and Watsons can develop stronger. Facing the competition from Carrefour and Wal-Mart, our Datong Group also willing to contribute.”

"In Xiangjiang and Southeast Asia, for all the products of Datong Group sold by Hengyu Supermarket and Watsons near the stores of these two major groups, our Datong Group will reduce the quantity of them in the next batch of supply from Hengyu Supermarket Group. 5% of the ex-factory price is provided to Hengyu Supermarket Group.”

Li Xuelan is very happy with Lin Tingsheng's statement. With his leadership, these suppliers will subsidize store products that compete with Carrefour and Wal-Mart, so that Hengyu Supermarket Group can have greater confidence in the competition.

For Datong Group, Hengyu Supermarket Group has always been very caring, and Datong Group has not let them down.

Last year, Hengyu Supermarket Group and Wellcome Supermarket Group fought a price war. On behalf of Datong Group, Lin Tingsheng lowered the ex-factory price of the products they sold in the Xiangjiang supermarket by 5%, expressing Datong Group’s respect for Hengyu Supermarket with practical actions. Group support.

Although the vast majority of suppliers are far-sighted, in this round of competition with Carrefour and Wal-Mart, they are also willing to contribute, and have lowered the ex-factory price to a certain extent, so that Hengyu Supermarket Group can compete with Carrefour in terms of price. And Wal-Mart has more advantages.

But there are still individual suppliers who are unwilling to lower their supply prices. They feel that this is Hengyu Supermarket Group, Carrefour and Wal-Mart competing for the market and competing for the position of the world's number one retail supermarket group. This has nothing to do with them. Why? Make them pay for it.

Li Xuelan and others had expected this for a long time. The suppliers who disagreed did not supply them exclusively with Hengyu and Watsons. They also provided their own products to Wal-Mart and Carrefour.

This time, Hengyu Supermarket Group allowed them to make a profit, which is tantamount to making them a lot less profit.And these suppliers don't care which of the three major supermarket groups occupies the most market. They supply the three supermarkets, and they are all the same.

Li Xuelan didn't insist on this either, he had asked the group to record these, and the products of these suppliers would not be promoted in Hengyu Supermarket Group in the future.

With the emergence of alternative products in the future, Li Xuelan will gradually terminate the cooperation with these suppliers.

After the two-day supplier meeting ended, Li Xuelan gave a detailed report to Li Guangyu on the phone about the event.

Li Guangyu is currently visiting Jakarta, Indonesia, after listening to the report.

Li Guangyu said: "At present, the focus of our Hengyu Supermarket Group is still on the development of the Southeast Asian market. As for Xiangjiang, since these two supermarket groups are not worried about losing money, we should not worry if they continue to consume us like this. Yu Supermarket Group has the strength and they will consume slowly, they are not afraid of losing money, and we are even less afraid."

Li Xuelan replied on the phone: "Li Sheng, I will arrange the group's development work in the Southeast Asian market. As for Xiangjiang, our supermarket group is already making long-term preparations for their consumption. I guarantee that whether it is Carrefour or Wal-Mart, in Xiangjiang, will not have a chance to make a profit, and I don’t believe they are willing to continue to lose money in Xiangjiang.”

……

(End of this chapter)