Through the wealth life

Chapter 736 Market Competition
The next morning, Li Guangyu attended the high-level meeting of Xiangyu Group, announced the appointment of Le Yiling, and communicated with Pu Linbo at the same time.

Not long after returning to the office, Zhang Ziyu came to Li Guangyu's office and reported to him the situation in the mainland market.

Zhang Ziyu said: "Li Sheng, SAIC Volkswagen, a joint venture between Volkswagen Group and China SAIC, has rolled off the production line last month. In the future, they will be our important competitors in terms of cars, especially in East China. It's going to be very stressful."

At present, the main customers of FAW Kirin in the mainland market are the government. In addition, foreign-funded enterprises in the special zone and employees outside the mainland purchase. Now that SAIC Volkswagen has completed the complete vehicle off-line, it will have a great impact on FAW Kirin. , if they are not careful, they may lose most of the market.

Li Guangyu said: "Ziyu, you are negotiating with FAW. At present, we don't need to pursue profits. The main thing is to seize the market. We need to stabilize our FAW Kirin in the Northeast, Southwest, and South China markets, and at the same time conquer the Northwest, North China, and Central China markets. As for the East China market, if it really doesn’t work, you can temporarily choose to give up strategically.”

Li Guangyu is very clear that it is very difficult for FAW Kirin to compete with SAIC Volkswagen in the East China market. At this time, it is better to focus on other regions and strive to occupy more markets.

It’s not bad at present. In the field of small cars, only Bentley Group and Volkswagen Group have entered the mainland market, and the pressure of competition is not too great. Moreover, Li Guangyu’s investment in the special zone in recent years has made Bentley Group far more powerful than Volkswagen Group here. There are many advantages.

Although the Volkswagen Group is strong in the automotive field, the competition between the Bentley Group and them is not only the influence of their own group, but also the influence of the entire Lee Consortium to help them win the market. In this regard, the Volkswagen Group is lagging behind the Bentley Group Too much.

At present, the mainland market is mainly in the government and the special zone. In the future, with the deepening of reform and opening up in the mainland and the people getting richer and richer, it is time to make efforts. Li Guangyu estimates that it will take five to eight years. , This period of time is when their group is laying the foundation in the mainland.

As long as the brand's reputation is established, FAW Kirin will definitely be welcomed by many people after people's purchasing power increases in the future.

Zhang Ziyu also knows that this is not the time for the group to make profits. Only by occupying a larger market can it bring more profits to FAW Kirin in the future. In the next few years, it will be the time for their Bentley Group and Volkswagen Group to compete for the market.

She said: "Li Sheng, I will contact the person in charge of FAW Kirin after I go back. I believe they also hope that FAW Kirin can occupy a broader market, and they are more capable than us of developing markets in these regions."

At present, FAW Kirin is owned by Bentley Group and FAW Corporation each with 50% of the shares. The company is managed by FAW. Bentley Group has only arranged for financial personnel and technical personnel to settle in. At present, FAW Kirin Company is developing very well, and now the company is expanding production line to increase the company's production capacity.

FAW Corporation already has a great influence in the mainland, and Li Guangyu's influence in the mainland has continued to increase in the past few years, so that FAW Kirin has been welcomed by many regional governments, especially in Guangdong and Sichuan provinces. The two regional governments will give priority to FAW Kirin when purchasing official vehicles.

Li Guangyu exhorted: "In addition to the government, our main markets are still in several major special zones. You should communicate with the leaders of FAW. It is best to establish an office in these major special zones to specialize in the sales of FAW Kirin. This market, the markets in these regions will bring very good results to the company. With the continuous development of the special zone, the civilian vehicle market here will become bigger and bigger.”

"Li Sheng, I will communicate with them. FAW and Kirin will not give up the market here. The purchasing power of the people in the mainland market is still limited. Otherwise, I will establish direct sales of several major brands of our Bentley Group in several special zones. store."

Let’s forget about Bentley and Jaguar at present. China’s reform and opening up has not been done for a few years, and the people are not too rich. There is no market for these high-end cars. Wait for seven or eight years, and then these brands will be available. market.

It is precisely because the current mainland auto market is still too small, so many large auto groups in the world have no plans to enter the mainland, so Bentley Group and Volkswagen Group can seize the opportunity. In the future, when the mainland auto market rises, when they enter again, It's a bit late, and it will be very difficult to overtake Bentley and Volkswagen in the mainland market.

At present, in terms of high-end brands, the gap between Volkswagen Group and Bentley Group is too far. Bentley, whether it is Bentley or Jaguar, crushes Volkswagen in the high-end field, and has a foresight of the future. Li Guangyu does not believe that Bentley Group is in the mainland. The market will also lose to the Volkswagen Group.

Then Zhang Ziyu also reported to Li Guangyu the construction of Chang'an Hengtong Bus Manufacturing Company, a joint venture with Chang'an Automobile Company, and the establishment of a truck company with Second Automobile Company.

At present, Shuangqing Changan Automobile Co., Ltd. is building a production workshop at a very fast pace. The governments of Sichuan Province and Shuangqing City also attach great importance to this. It is expected that it will be completed and put into use by the end of this year, and the entire vehicle will be completed in March next year. offline.

Li Guangyu said: "Ziyu, in terms of passenger vehicles, we need to develop in an all-round way, including not only buses used in the city, but also long-distance buses. At the same time, due to the roads in the mainland, we also need to have various specifications. At the same time, sleeper buses must be designed.”

Since the current traffic in the mainland is far from being as high-speed as in later generations, it is now all national highways. If you travel from Sichuan to Pengcheng, you will have to travel for several days and nights.

For example, the people in Li Guangyu's hometown now feel uncomfortable when they return home every year. Although the group arranges buses to take them home, the current group bus is not a sleeper. They need to sit in the car for several days and nights, only when the car stops to rest , they can move about.

Zhang Ziyu also knows that if the bus company wants to achieve good development in the mainland, it needs to be involved according to the actual situation and needs of the mainland. At present, whether their buses are in the British market or in Xiangjiang, Baodao and Southeast Asian markets, these areas are not too far away. So it doesn't matter much yet.

However, many passenger lines in mainland China are thousands of kilometers long, so they must design buses that make passengers more comfortable, and there will be more markets for such products.

"Li Sheng, I will communicate with us and the designers of Chang'an Automobile Company, and try to let Chang'an Hengtong Bus occupy the main market in the mainland bus market." Zhang Ziyu said.

Li Guangyu finally explained the joint venture between Jinniu Truck and Second Automobile Company. With the deepening of the reform in the mainland, urbanization will be faster and faster, and the demand for trucks will increase. The sooner Jinniu Truck will establish a joint venture, The sooner they can seize the market, the sooner they can realize the benefits.

(End of this chapter)