Through the wealth life

Chapter 766 Sluggish Market

On the morning of October 10, Du Yuemei and Qin Yu returned to Xiangjiang together.

In Li Guangyu's office, Du Yuemei first reported the situation of the Bentley Group, and at the same time made a detailed report to Li Guangyu on the development of the Li's Consortium in Western Europe.

The Bentley Group’s share of high-end cars in the North American market has further declined. Now in the North American market, the competition between the major Japanese auto groups and the major American auto groups is very fierce. Coupled with some protective policies of the U.S. government, the Bentley Group is very passive. At present, Jaguar still has a certain market in the United States, and other models are very sluggish.

It is slightly better in Canada. After all, Bentley Group is headquartered in England, and Canada also belongs to the Commonwealth of Nations. It will not increase tariffs on Bentley Group like the United States.

Li Guangyu said: "You need to communicate more with Peng Xiaoli in the United States, and let Xinghong Sports Group do more promotion for the cars under the Bentley Group. Now the teams in the four major leagues there are very good. Is a strong contender for the league championship, very influential."

Although Bentley Group's current focus is in Asia, he is unwilling to lose Bentley Group's market in North America.

Now, neither Bentley nor Jaguar can compare with the three major Japanese luxury brands in terms of price. Whether it is Lexus, Infiniti, or Acura, they are much cheaper than Bentley and Jaguar in terms of price.

There are differences among the major groups in terms of performance. The main issue is cost. In addition, the major Japanese conglomerates want to occupy the U.S. market, so they have no need to consider the issue of profitability in the U.S. market.

This made them very hurt the Bentley Group, and now the Lee Group has no plans to join the battle between the Japanese and American consortiums, and can only watch their share in the American auto market continue to decrease.

Now Li's consortium is still too weak compared to those consortiums in Japan and the United States, and they don't have the strength to confront them head-on. At this time, they can only adopt this method, hoping to stabilize the market there.

Its focus should still be placed on the Asian region. The future global economic development depends on Asia, which will usher in rapid development, especially the mainland market, which will become the world's largest auto market in the future.

The reason why Du Yuemei returned this time is also to show that the Bentley Group attaches great importance to the mainland market. She will go to Shuangqing tomorrow to attend the off-line ceremony of the Changan Hengtong Bus. In addition to Du Yuemei, the vice chairman of the Bentley Group President Zhang Ziyu, President of Asian Affairs and Bentley Group President of Greater China Regional Affairs will also attend.

This is the first time that the Bentley Group has attended a vehicle roll-off ceremony of a joint venture company with such a high standard this year.

The reason why Bentley Group attaches so much importance to this is because the SAIC-Volkswagen joint venture established by Volkswagen Group and SAIC Motor has rolled off the production line, which puts greater pressure on FAW Kirin, which is a joint venture between Bentley Group and FAW.

In order to allow FAW Kirin to stabilize the current market, Du Yuemei will not only attend the Shuangqing Changan Hengtong bus off-line ceremony, but also visit FAW Kirin and the under-construction Second Auto Jinniu Truck Company .

At the same time, communicate with local governments, hoping that through this, the Bentley Group will be able to overwhelm the Volkswagen Group in the mainland market.

Du Yuemei replied: "Li Sheng, our group has been cooperating with Xinghong Sports Group in this regard. Otherwise, our group's market share in the United States may be even lower. The market will continue to slump, mainly because the economies of the United States and Western Europe are still in a downturn, the number of high-spending people is decreasing, and our low-end models do not have a big market in the United States."

Du Yuemei is very clear that it is not only their two luxury brands Jaguar and Bentley that are in trouble, but also luxury brands such as Rolls-Royce in England, Porsche, Maserati, Lamborghini in Western Europe have been hit hard, and the pressure is also huge.

Now the auto market is relatively sluggish, and the U.S. market has become the center of the battle between the Japanese auto group and the U.S. auto group. The share of auto brands in other countries in the U.S. market is declining.

Now the focus of the Bentley Group is on the Asian region, especially in Taiwan, Hong Kong and Southeast Asia, which supports the development of the Bentley Group and prevents the Bentley Group from going bankrupt like some auto groups.

Li Guangyu also understands some of the situation of the Bentley Group. The current North American market is quite unfavorable to the Bentley Group. At present, it can only be patient for the time being. After the global economy recovers, luxury brand cars can be revived.

Li Guangyu said: "As for your proposal to build Jaguar J1, J2, J3, and J4 production lines in Baodao, I have no objection here. Let Zhang Ziyu communicate with them at that time, so as to consolidate our Asian region. market."

Du Yuemei is also very happy about this, so that the production cost of Bentley Group will be further reduced. In the future, only the top Jaguar models will be produced in Coventry. The J1 and J2 are high-end models, and the price is more than 3 Hong Kong dollars higher than Kirin.

Their top J5 and J6 are luxury brands, and they currently have no plans to produce them in Asia.

As for Bentley Motors, because it wants to build a world-class brand, it has no plans to establish a production base in Asia for the time being.

Du Yuemei said: "Li Sheng, I also hope that Jiayi Group and Xiangyu Culture Group can promote our automobile brands more. The Asian region is the future development center of our group. The market here is very important to our group. Although we currently have Bentley Group has a very good market share here, and I hope to occupy more market share.”

Although Jiayi Group and Xiangyu Cultural Group are also promoting their Bentley Group, Du Yuemei feels that the promotion is not enough, and she hopes that Bentley Group can get more promotional resources.

Li Guangyu was also very helpless with Du Yuemei's request. All the major groups under the Li's Consortium hoped that Jiayi and Xiangyu would increase their group's publicity, so that Shi Shaoming and Zhou Liang Shuyi often complained that there were not enough publicity resources.

Li Guangyu said: "Yuemei, at present, your Bentley Group has a lot of publicity resources, and the two major groups have to take care of some new products and new companies, so there is really no way to increase this aspect, and the Bentley Group can do it by itself. Some publicity, such as setting up an auto show to let Bentley's major cars show their faces, especially its sedan brands."

Du Yuemei could only accept that she could not get more publicity resources. There were too many industries under the Li's consortium, resulting in insufficient publicity resources.

For Li Guangyu's suggestion, Du Yuemei felt that she could give it a try and hold a Bentley Group car show in Hong Kong. If the effect is good, hold it in every central city.

Du Yuemei said: "Li Sheng, I will ask Xiangjiang staff to plan to hold a Bentley Group car show here, mainly to showcase our car brand and Jaguar sports car. After I return from the mainland, it will be held. Let's see It depends on the effect, and if it is good, it will be implemented in various regions.”

……

(End of this chapter)