Through the wealth life

Chapter 806 Competition Emerges

Chapter 806 Competition Emerges
Li Guangyu was holding a meeting here, and his competitors were not idle. On New Year's Day, Motorola and Nokia announced the company's first mobile phone to go on sale at the same time.

On the day of its listing, it achieved a very good sales volume. At the same time, the Xiangjiang area also established direct sales stores of two mobile phone companies, beginning to break Phoenix Mobile's monopoly on Xiangjiang.

In order to seize the market in Hong Kong, Nokia and Motorola chose to start with the price. The price of Motorola's mobile phone is 26666 Hong Kong dollars, while Nokia even adjusted the price to 25888 Hong Kong dollars to compete with the other two for the market.

The Xiangjiang market has been developed by Xiangjiang Communications Group, and it is now relatively mature. The two major mobile phone companies hope to get a share of it.

Of course, Phoenix Mobile is not unprepared. When they came to Xiangjiang to set up direct-sale stores, Phoenix Mobile also established direct-sale stores in Chicago and Finland to grab market shares in their markets.

As for the two major mobile phone companies coming to the Hong Kong market, Li Guangyu had no way to stop him, and he could not order the Hong Kong Mobile Communications Company to refuse to allow these two mobile phones to access the network. The Xiangjiang government would not allow him to do so.

At present, Motorola, Nokia and Phoenix mobile phones compete for the market in the world. The current competitive pressure is not too great. Unlike later generations, there are so many mobile phones of various brands. At that time, it is time to test mobile phone technology and sales.

After Phoenix Mobile became an independent group this time, the direct sales store of Phoenix Mobile and the office of Xiangjiang Mobile Communication Company were also separated, and they had their own stores, which was more convenient for their own operations.

Of course, if you buy a mobile phone at the Phoenix direct-sale store, you can still access the Internet, but this aspect is handled by the staff of the Phoenix Group, and they will get a commission for this.

It is the same in other regions. In the future, regardless of whether it is the Taiwan market, the British market, or the Southeast Asian market, the two groups will operate separately. If there are multiple communication companies in the local area, the Phoenix mobile phone direct sales store will have more customers requesting network access.

The same is true for Xiangjiang Mobile Communications Company. They will not only connect various brands of mobile phones to the network, but also sell multiple brands of mobile phones on an agency basis.

After the summary meeting, Li Guangyu spent the past few days mainly at the Phoenix Group to prepare for the launch of Nokia and Motorola mobile phones.

In He Jin's office, Li Guangyu said: "Sister Jin, our mobile phone research and development side must guarantee their funds, increase the absorption of talents, and promote the early completion of the miniaturization of mobile phones."

At present, whether it is Nokia, Motorola, or Phoenix mobile phones, they are all very bulky, with short talk time and short standby time. These problems need to be solved urgently.

This requires the efforts of the R&D department of the group, as well as the efforts of the Oriental Semiconductor Group to jointly promote the miniaturization of mobile phones.

After the separation of the two groups, the Phoenix Group's financial books are very sufficient, and the current income is sufficient to meet their expansion in research and development and production.

You must know that the current price of a mobile phone is as high as 28888 Hong Kong dollars. In the past two months, the sales of Phoenix mobile phones in Hong Kong have exceeded [-], and the profits obtained from this are beyond imagination.

In just over two months, the profit has already approached [-] billion Hong Kong dollars, excluding the cost of mobile phone manufacturing.

But now that Lukia and Motorola have settled in, their Phoenix mobile phone can't maintain such a high price. Now Phoenix mobile phone is considering the issue of price reduction. After all, they can't sell the mobile phones in Xiangjiang more expensive than those in the United States and Finland.

He Jin said: "Li Sheng, we have always attached great importance to research and development in this area, but some difficulties still take time. I am afraid that we will not be able to produce a second-generation mobile phone in a short time. accumulated over time."

Li Guangyu has no good solution to this. After all, the mobile phone company has not been established for a long time, and the technology is basically acquired. The listing is ahead of Motorola and Nokia, but there is still a lot of gap between the company and the two companies in terms of background.

This can only allow the Phoenix Group to catch up in the future. Fortunately, the civilian mobile phone has just started, and the Phoenix Group has already taken the lead. Li Guangyu also knows the future direction of mobile phone development, so that the Phoenix Group can avoid some detours and speed up the group's development. develop.

Now Nokia is not as prosperous as it was in the 20s and early [-]th century. Apple and Samsung have not yet entered the mobile phone industry. Li Guangyu still has opportunities.

He said to He Jin: "While you are consolidating the Xiangjiang market, you must also actively explore markets in other regions. As long as there are markets in this area, I hope that Phoenix Mobile can enter. At present, your group does not There is a lack of expansion funds, if there is a lack of funds, I will continue to inject capital into the group."

Since Li Guangyu's mobile phone technology and mobile communication technology all come from Western Europe, some standards are different from those in the United States, so Phoenix mobile phones are easier to adapt to in Western Europe.The mobile phones sold in the United States need to be adjusted to make it easier for customers to use them locally.

He Jin said happily: "Sheng Li, at present we have established directly-operated stores in Chicago and Finland. With the establishment of American Communications Corporation, we will establish directly-operated stores in major cities in the United States to seize the American market and follow up. Xiangjiang Communications, as long as Baodao and Yinglun Communications are put into use, we will also establish direct sales stores in various local cities.”

At present, both England and Taiwan are stepping up the construction of signal base stations, which are expected to be officially used in July this year.

Of course, this mainly refers to the cities, and there is no way to cover all the villages below in a short time. It can only be operated later while improving the construction of signal base stations.

Li Guangyu said to him: "You can make arrangements for this. As for the mobile phone adjustment plan here in Xiangjiang, I have read it. The price has been adjusted to 24888 Hong Kong dollars. I think it is still too low. After all, our previous price was relatively high. Yes, coupled with the sharp drop in the Hong Kong dollar exchange rate, we have cut prices so much so quickly, the impact is not very good."

"Li Sheng, it's just that we still maintain this price, I'm afraid it will be bad for our sales, and we have also started selling in Chicago and Finland. If the price here is not lowered, the price there will not be lowered, and our competitiveness will be greatly reduced. I am afraid that it will be difficult for us to occupy these regional markets."

Li Guangyu still has some ideas about this. He doesn't want to fight a price war with the other two major groups, so that several companies will be damaged. At present, if the prices of several companies are similar, it will be in their best interest.

Li Guangyu believed that if He Jin's price cut plan was followed, Nokia and Motorola would choose to cut prices again so that their mobile phones could enter the Xiangjiang market.

Once this happens, it will be the beginning of an infinite price war. It will be very difficult not to mention making money, but not losing money.

Now the global mobile phone market is not big, and mobile phone companies can only invest in research and development with high profits. Otherwise, it is almost impossible to make breakthroughs in mobile phone technology.

Li Guangyu said: "You adjust the price to the same price range as the two companies, and see their reaction. Before deciding on the next thing, the current focus is on developing a new generation of products. This is the key to occupying the market. It won't last long."

……

(End of this chapter)

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