Through the wealth life

Chapter 850 Pressure
After the meeting, Li Guangyu deliberately communicated with Zhang Ziyu. Previously, Zhang Ziyu was mainly in charge of affairs in the Asian region. He had only returned to England in the past month and was familiar with the affairs here. Li Guangyu still wanted to give instructions on some development directions.

At present, the Bentley Group has taken over Land Rover and Lotus, and the acquisition of Maserati is coming to an end, and the strength of the Bentley Group has been further strengthened.

After eating Maserati this time, there are three sports cars under the Bentley Group: Jaguar, Lotus and Maserati, which have satisfied the development of the Bentley Group in sports cars.

The Maserati brand was also added to the car. Li Guangyu knew that Maserati had a car named President in his previous life. Li Guangyu planned to make it out and become the car of the president of the Li Consortium to advertise this model.

As for Land Rover, this guy will be very good in the mainland market in the future, and not so good in other markets, but it is good in SUVs, and it fills up the weakness of the Bentley Group in this area.

Li Guangyu said: "Ziyu, the acquisition of Maserati should be accelerated. On the Lotus side, we should adopt our Jaguar engine, and at the same time reserve more talents in the design. This is not only for Lotus, but also for other car companies. , the engines used by our Bentley Group are all Jaguar engines, how to improve market competitiveness mainly depends on the design.”

Zhang Ziyu said: "Li Sheng, don't worry, I will focus on this area. I will complete the rectification of these brands within this year, and let these major brands enter the Asian and North American markets next year. The current decadent situation."

A few years ago, I was Li Guangyu's assistant. Since the acquisition of Bentley, after more than four years of development, there are now nearly ten subsidiaries, ranging from cars to trucks, from buses to multi-purpose vehicles, from sports cars to SUV, Bentley Group has included a variety of basic models.

Now Zhang Ziyu feels a lot of pressure to take over this comprehensive automobile group with a market value of up to 70 billion US dollars.

With the splitting of Xingyu Group, Xiangyu Group, and Hongyu Group, it is really hard to say which of the Bentley Group and Hengyu Supermarket Group has a higher market value. It is just that Hengyu Supermarket Group is more profitable than them, so they are ranked First, they came second.

Zhang Ziyu knew very well that if Li Guangyu hadn't injected a large amount of capital into the Bentley Group many times and made a lot of money in the Hong Kong dollar exchange rate last year, it would have been impossible for the Bentley Group to be so strong in the Li's Consortium.

Now that the Bentley Group has basically completed its layout, it is very difficult to have the opportunity to receive capital injection from the headquarters of the consortium for future development. It is almost impossible to maintain its current position.

She only hopes that the Bentley Group she leads can be among the top five of the Li Group, so as to avoid the group's status from falling too seriously.

Now Hengyu Supermarket Group, Xiangjiang Communications Group, Phoenix Group, British Telecom Group, Xingyuan Group, Dongfang Semiconductor Group, Xiangjiang Airlines Group, and Kowloon Group are all important rivals of Bentley.

The first few are their own strengths, while the latter two are Li Guangyu's continuous capital injections, so that their assets continue to grow.

For example, the current Xiangjiang Airlines Group, the market value of this group has also exceeded 60 billion US dollars, mainly due to the continuous capital injection in the past few years, and the continuous expansion of the fleet. Now Xiangjiang Airlines has more than [-] aircraft, which are top-notch in the world Air transport company.

The Kowloon Group is even more puzzled, and the profit has not been seen, but the Lee consortium has transferred a lot of assets, such as the Taipei MRT in Baodao, the Tailan Tunnel that is currently under construction in Xiangjiang, plus their bus company, as well as future plans. Port and railway construction, the future market value is very scary.

And if the Bentley Group wants to stabilize its position, it needs to seize the markets in Greater China and Southeast Asia. Only in this way can the group's market value increase steadily.

When Zhang Ziyu left Li Guangyu's place and returned to the office of Bentley Group, he saw Du Yuemei waiting for him here.

Du Yuemei smiled and said: "Zi Yu, sit down, let's have a good chat today, tomorrow I will return to Xiangjiang with Li, and then we will have less time to see each other."

For Zhang Ziyu, Du Yuemei has always regarded her as her younger sister. Over the years, Du Yuemei has been very happy to see Zhang Ziyu's growth. She is also very relieved that the Bentley Group will be taken over by Zhang Ziyu this time.

The Bentley Group can be developed by her alone, and she hopes that the development speed of the Bentley Group will not be affected after she leaves office.

"Sister Yuemei, I will definitely be there when the child is full moon. You have worked so hard for the past few years, and now you can finally rest for two years."

That's why Zhang Ziyu and Du Yuemei's sisters would say that. If they were not close to each other, saying this would offend others and make people feel that they wished that they would give up their seats earlier.

Du Yuemei said: "Ziyu, the market focus of the Bentley Group has always been in Asia, especially the Greater China and Southeast Asia regions. You must pay more attention to this aspect. Li Sheng has always asked you to be the president of Asian affairs, just for you to take over now. We must attach great importance to the mainland market, which has a population of more than one billion people."

Zhang Ziyu, who has been in charge of Asian affairs for the past few years, naturally knows the importance of the Asian market to the Bentley Group. Now the Asian market accounts for 85% of the entire Bentley Group. Once the Asian market is lost, the Bentley Group will suffer a devastating blow.

With the deepening of the reform and opening up in the mainland, the economic development is getting better and better, and their market there is getting bigger and bigger. In recent years, the performance of the mainland market has been rising at a level every year. In the future, the mainland market will be Bentley important support for the group.

Zhang Ziyu replied: "I will pay attention to the market there. At present, we are mainly grasping the Southeast Asian market. The truck project in Malaysia has been put into production, and the Proton Linghu sedan, which is a joint venture with Proton, has also rolled off the assembly line. In the next step, I plan to enter Land Rover and Maserati into the mainland market according to Li Sheng's plan, and cooperate with Chang'an Group and FAW Group."

This time, Land Rover will not mainly take the SUV route, with the Bentley Group as its reliance, this time Land Rover will also have a series of high-end sedans.

"Ziyu, when the six of you joined the Li's consortium together, you were not the most promising person at the top, but you were indeed the first person in charge of a group alone, and the other five are currently executive vice presidents of the group. .So you will be under a lot of pressure, so you have to be prepared.”

The one who was most favored was Wang Xinyu, who has been studying with Li Xuemei, the first executive officer, and now serves as the executive vice president of Dongfang Semiconductor, assisting the president Zhang Zhongmou in managing the group's affairs, especially external affairs. Zhang Zhongmou is mainly responsible for the group's internal technical management. Other aspects are mainly in charge of Wang Xinyu.

It's just because the top management of the Xingyu Group is very strong and the pressure of competition is too great, which makes Wang Xinyu unable to take power.

What's more important is that Li Xuemei is a few years older than herself, and as a result, she hasn't planned her marriage for a long time, which makes the Xingyu Group's backup executives unable to move.

If Xingyu Group hadn't been split into two this time, Wang Xinyu might not even be able to sit as the executive vice president.

(End of this chapter)