Through the wealth life

Chapter 915 Bentley's Global Layout
Li Guangyu didn't stay in France for long, since there was no hope for the acquisition here, he naturally wanted to go to other regions, and England would be his first destination.

It has been more than six years since Li Guangyu entered the British market in 1980. The Lee consortium has also established a very deep friendship with the Conservative Party. Whether it is the former Bentley president Du Yuemei, or the current Bentley president Zhang Ziyu and the British Prime Minister have a very good relationship .

Moreover, they have maintained a long-term relationship with the Queen. Bentley's Jaguar is still a special car for the royal family. This also makes Jaguar's high-end models comparable to Bentley in terms of brand value.

The privatization economic reform in England has reached its peak under the ruling of the Conservative Party. At present, England has become the leader of the privatization trend in Western European countries.

In the Regal Hotel in London, Zhang Ziyu and Zhao Qihui came to Li Guangyu one after another, and at the same time brought their investigation reports on the major companies for sale in England.

After Li Guangyu let the two sit down, he said to Zhang Ziyu: "Your Bentley Group will continue to increase its expansion in the American market and the Australian market. If necessary, you can establish a production base in Melbourne, mainly producing Linghu and Kirin brands. It will enhance the competitiveness of our Bentley Group in Australia."

At present, there are production bases of Bentley Group in Western Europe, North America, South America, and Asia. Only Australia currently mainly relies on Asian production bases for supply. With the market development in the past two years, Bentley Group has achieved very good results in Australia. Performance, the establishment of production bases can better occupy the local market.

In the future, the Bentley Group will also establish production bases in Eastern Europe and Africa, so that Bentley can complete its global layout and support the development of the Bentley Group around the world.

Zhang Ziyu said: "Sheng Li, our group plans to set up a Bentley car production company in Melbourne at the end of this year to temporarily produce two cars, Linghu and Kirin. In the future, we may also put the Hengtong bus production base there to supply markets in Australia, Indonesia, and South America."

At present, the production bases of Hengtong Bus are mainly the headquarters in England and the production base in Baodao. As the Bentley Group continues to expand the market, the production in these two areas is almost saturated.

Zhang Ziyu has no plan to continue to expand the production base in Baodao, which is already the production base of the Bentley Group's Linghu, Kirin, Hengtong, Jinniu, and Jaguar, and the scale is already very large.

In order to diversify investment risks, Zhang Ziyu plans to establish the second, third and fourth comprehensive production bases in Melbourne, Australia, Selangor, Malaysia, and Vancouver, Canada.

These three regions are all countries of the Commonwealth of Nations, and the Bentley Group can get more preferential policies for its development in these regions, and at the same time, it will not be deliberately made things difficult by the policies.

As for India, Zhang Ziyu really does not have the confidence to build a large-scale comprehensive base there. The market environment there allows her to hand over more choices to the Tata Group. At present, both Kirin and Linghu have entered into joint ventures with the Tata Group. Sales are not bad.

Although it will be less profitable than entering the market by themselves, but with Tata's cooperation, they don't need to worry about their development in India.

In the future, England will only be the research center for Bentley Group's major brands of cars. Only Bentley and Jaguar top cars will be produced here. Other brand cars will mainly be produced in these four production bases to meet the needs of Bentley Group in the global market. need.

As for the mainland region, it mainly relies on joint venture companies to seize the market. In addition to the current joint venture brands such as Linghu, Kirin, Jaguar, Hengtong, and Jinniu, in the future, the three major brands of Land Rover, Maserati, and Lotus under the Li consortium The brand will also enter into a joint venture with Continental Automobile Group.

Only its top luxury brands and sports cars will enter the mainland market from the outside. In this regard, cars are mainly manufactured in England.

Li Guangyu said: "On the mainland, you should pay more attention to it. The pace of reform in the mainland is gradually accelerating, especially after the tide of 84. Many people have already had good economic benefits. The potential of the mainland market will continue to grow." gradually erupted."

For the mainland market, Zhang Ziyu knows how much potential there is, but before their market in the mainland region, apart from the government, only companies in the special zone and people outside the mainland would buy.

On the mainland, the real development of private cars only officially started this year. Just last month, the Shanghai Stock Exchange began to issue photos of vehicles to individuals, and it was still in the form of auctions. At this time, it was already very expensive.

In any case, at least the ice in the mainland private car market has been broken, and the Bentley Group finally has an additional market, and this market will become larger and larger in the future.

But for now, the mainland is still mainly looking at joint venture cars to seize the market. It is difficult for these luxury cars from the Bentley Group to have any market at present. At present, the time for reform and opening up in the mainland is still short, and luxury cars are just a wish for them.

And even if there are powerful people now, they will not spend millions of dollars to buy a Bentley or Jaguar at this time. As for Jaguar, Maserati, and Lotus sports cars, it is even more impossible.

At this time, it is better to keep a low profile. It is more conducive to their development to stick to the top and pursue the golden mean. At this time, those who are capable will not do things that cause trouble for themselves.

As the president of a group, Zhang Ziyu still thinks more about the group's profit. Currently, the main markets of the Bentley Group are Baodao, Xiangjiang, and Southeast Asia. This has always been the basic market of the Bentley Group, and it has not changed over the years.

Even though the Bentley Group is now actively exploring the American and Australian markets, the Southeast Asian, Formosa and Hong Kong markets still account for as much as 60% of the Bentley Group.

Therefore, Zhang Ziyu still focuses more on these regions. The mainland auto market will definitely be brilliant in the future, but now it is still relying on the joint venture company to make efforts, and she does not need to pay too much attention to the development there.

It's just that this time Li Guangyu specially emphasized that she can only use more snacks on that side.

She responded: "Li Sheng, I will instruct Zhang Minqi, President of Asian Affairs, to focus on the changes in the mainland market, and at the same time strengthen communication with FAW, Changan, SAIC, and Second Automobile, and strive to make our Bentley Group automobiles a major player in the mainland market. model."

At present, Volkswagen Group is the most competitive with Bentley Group in mainland China. Since Li Guangyu is deploying various models in mainland China this time, Volkswagen Group has obviously accelerated its pace. They not only have a joint venture with SAIC for Volkswagen, but also have a joint venture with FAW for Audi. The joint venture, which is mainly aimed at the joint venture between Jaguar and SAIC, looks forward to competing with Bentley in the field of luxury cars.

Afterwards, Li Guangyu made some arrangements for the development of British Telecom Group. At present, the development in England has been stable. Li Guangyu hopes that they can actively expand to the outside world, especially Spain and Portugal. They have joined the European Community this year. The development of British Telecom Group in these two countries will be easier.

With the passage of time, the official establishment of the European Union is not far away, and Li Guangyu hopes that he can take the initiative in this huge economy.

(End of this chapter)