Through the wealth life

Chapter 922 The Retired Veteran

In the next few days, while waiting for negotiations between Yuan Tianfan and Earl Spencer and other noble representatives, Li Guangyu visited the industries in England.

The key points are the research center under the Bentley Group and the development of the British market of Hengyu Supermarket Group.

England is the center of gravity of the Lee Consortium in Western Europe, and it is also the bridgehead for the Lee Consortium to enter the European continent in the future. Over the years, the Lee Consortium has continued to increase investment here, hoping to use the British market as a pillar of the Li Consortium here. .

England is also a car powerhouse. After entering the 80s, it became farther and farther away from Japan, Germany, and the United States. If it weren’t for the Lee consortium that single-handedly pulled up the Bentley Group, I’m afraid that many car brands in England would have become the pockets of other countries. The middle thing.

At present, besides Rolls-Royce, well-known British brands, Bentley, Jaguar, Land Rover, Lotus, etc. have all been acquired by the Lee consortium. It is precisely because of the Bentley Group's global capture that Britain can continue to have the title of automobile power.

At present, there are five major automobile powers in the world, the United States, Japan, Germany, Britain, and France. The expansion of Bentley Group's markets in Asia and South America has allowed England to beat France in this regard, ranking fourth.

Of course, the Soviet Union is not counted here, that huge country, it is difficult for the outside world to know their domestic car production. Due to the nature of their relationship, their internal configuration is more than these car groups, which are based on sales and profits. total ranking.

Li Guangyu attaches great importance to the Jaguar engine research laboratory. Now the Jaguar engine research laboratory is no longer the former Jaguar company research laboratory.

Many automobile companies acquired later, all the internal engine technical materials came here, including Land Rover, Maserati and other automobile engine technologies, and some researchers also came here.

The Bentley Group currently has six research centers, and the research center located here in Coventry is the Bentley Group Engine Technology Research and Development Center with the Jaguar Engine Research Center as the main body.

At present, the engines here provide various types of engines for all models of the Bentley Group to meet the needs of various brands of cars.

Inside Coventry Jaguar Motors, Li Guangyu said to Zhang Ziyu: "The group must make good investment in research and development funds. These technologies cannot be produced overnight. Only by our continuous investment and the efforts of these experts and researchers, we Only the Bentley Group can always take the initiative."

Zhang Ziyu replied: "Li Sheng, our group's investment in research and development has always been in accordance with the company's profit ratio. At present, our annual investment in research and development far exceeds that of Peugeot, Volkswagen, BMW, Mercedes-Benz, Ford, Nissan and other cars. Group, and at present, there are few companies that can surpass our Jaguar in terms of car engines."

Over the years, the Bentley Group has never relaxed its investment in technology research and development. They are very clear that only when their technology is of excellent quality and the design meets the needs of the public can the Bentley Group achieve good results.

After seeing Jaguar's research room and production workshop, Li Guangyu paid a special visit to Chemiel Myerson, the former chairman of the labor union of Bentley Group.

This person who once gave Li Guangyu great help in the acquisition of Jaguar Motor Company formally retired last year due to health reasons.

This man did not choose to live in London, but returned to Coventry, where he has worked and lived for nearly 40 years. He is full of nostalgia for this place.

Chemiel Myerson seemed very happy that Li Guangyu came to visit him in person. Although he is already over 72 years old, and he suffered from a serious illness last year, which made him thinner now, he is in good spirits now. .

After Li Guangyu greeted him politely, he said to him: "Mr. Myerson, because I have a lot of business, I only met you a few times in a hurry, but I always remember your help to me at the beginning. Yes, if you have any difficulties, you can contact Zhang Ziyu at any time, and she will solve it for you."

"Mr. Li, thank you for remembering me. When I assisted you in the acquisition of Jaguar, it was not only helping you, but also saving the Jaguar company. The development of Jaguar over the years has not let me down, and the sales volume has continued to hit new highs. See I am very happy with the current development of the company.”

Although Jaguar was not founded by him, as the veteran of Jaguar Motors, he worked hard with the founder to develop Jaguar into the world's top luxury brand and a car brand dedicated to the British royal family. This makes him feel proud and proud.

It's a pity that since the founder handed over the company to the British government and quit the company's management, the development of Jaguar Motors has not been as good as every year. The people in charge of the company are some incompetent people who don't want to make progress, which makes them devote most of their lives to How can Chemir Myerson of the Jaguar be reconciled.

So when Li Guangyu acquired Jaguar and the founder also supported him, he immediately used his energy to stabilize the emotions of the company's employees, so that Li Guangyu could take over the company smoothly.

The only thing that makes him feel a little bit disappointed now is that Jaguar is not an independent car group, the Bentley Group Jaguar Motor Company, which really makes him a little unhappy.

You must know that Bentley was not at the same level as their Jaguar at the beginning. In terms of sales, Jaguar lost a few blocks. Bentley still uses their Jaguar's engine, but because the Bentley Group was acquired first, they let them occupy it. got a head start.

This made Chemiel Myerson hate the former Jaguar executives to death. If it weren't for those who were greedy for their own power and position, they were unwilling to let the Li's consortium acquire Jaguar Motor Company, maybe the automobile group is now named after them Jaguar.

Li Guangyu said with a smile: "Jaguar has always been the main product of our group in the field of luxury brands. Bentley is not suitable for mass production. It is destined to be impossible to become our main force in the field of luxury cars. Jaguar will carry our group. flag in this regard.”

Chemiel Myerson was very happy when he heard what Li Guangyu said. The internal competition of the Bentley Group is also huge, especially in the field of luxury cars. None of Bentley, Jaguar, Land Rover, Maserati, and Lotus is fuel-efficient. lights.

Especially Maserati, which is definitely Jaguar's biggest competitor. This company is very similar to Jaguar in terms of design, engine technology, and main market.

And last year, Maserati officially withdrew from a car called the president. Currently, all the presidents of the Li consortium are equipped with this model, even Zhang Ziyu is no exception.

Li's consortium uses dozens of presidents to endorse this car, which also makes Maserati's car quite popular in Asia, and is more popular than Jaguar with the president and general manager of the group.

Now that Li Guangyu told him that Jaguar would be the main focus, he believed that Li Guangyu was not fooling him, because he was not worthy of Li Guangyu's doing so.

Apart from his own children, the only thing he can't let go of is the development of Jaguar Motors. He doesn't want the company he has invested in for decades to decline.

……

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(End of this chapter)