My rebirth is different

Chapter 274 May I Excuse You?

Ren Zhiwen understood, and he asked again: "Then shall we let the suppliers all make special large packaging, just like the ones in Costco?"

Speaking of this, Yu Wenfei wanted to laugh a little.

In the Costco supermarket in the United States, there is a place that is different from ordinary supermarkets.

That's all the items are in extra large packaging!
A bag of hundreds of loaves.

Ten kilograms or even twenty kilograms of meat sausages.

chocolate?
There are small boxes and small packages in the store outside, and here it is often five kilograms!

In short, the purpose of Costco is to allow members to come to the supermarket once a month is enough, and the things you buy at one time can feed your whole family for a month.

As a result, the unit price is very high.

At the checkout counter of the old and beautiful Costco supermarket, you will often see a family pushing several huge shopping carts, and the shopping carts are piled up like mountains.

When checking out, one or two thousand dollars is normal.

However, if this model is copied to the country, it will be courting death!
At least not in 2002.

"We don't want super-large packages, but we can ask suppliers to make some large packages appropriately, not too big. For example, instant noodles are sold in a single pack and five packs, so we can make ten packs and twenty packs. The specific ratio, you To do a market survey is to grasp this degree, and don’t make customers feel afraid to buy.” Yu Wenfei laughed.

Ren Zhiwen nodded, these things, the boss suggested an idea, the specific things still need to be done by themselves.

If you let the boss do everything by himself, then what is the purpose of hiring yourself with an annual salary of millions.

"In addition, I have another request, that is, our supermarket should have its own popular products! That is, things that cannot be bought in other supermarkets, or can only be bought at high prices." Yu Wenfei made another request.

"Boom? Can't you buy it in other supermarkets?" Ren Zhiwen frowned.

Are there any commodities that cannot be bought in big supermarkets these days?

"For example Maotai." Yu Wenfei reminded.

Only then did Ren Zhiwen suddenly realize, Moutai!
Indeed, Moutai is the "national wine" and is indeed very sought-after in the market.

Leaving aside the question of whether you can buy it or not, basically in those days, in ordinary supermarkets or tobacco shops, 90.00% of the Moutai you bought were fakes!
In 2002, the retail price of Moutai was 280 yuan per bottle, but if you really want to buy it, you have to pay almost 500 yuan, and it is not sure whether it is true or not.

At that time, the bottle of Moutai after drinking was generally not thrown away, because the bottle and box alone could sell for 80 to [-] yuan!
It is conceivable what the taken away wine bottles and boxes were used for.

"This... no problem! I will go to the Moutai Distillery and talk to them."

Ren Zhiwen knew that this matter was really tricky, because Moutai never had to worry about selling it, and it was very difficult to get the bottom price of Moutai.

But he can't shrink back, it's not difficult, how can he show his ability.

Relying on his many years of contacts in the supermarket system, Ren Zhiwen is still a little confident.

Yu Wenfei also knew that this matter was not easy to handle, so he still gave Ren Zhiwen some support, "In this way, we will not treat super-best-selling products like Moutai as ordinary suppliers. We will purchase directly by ourselves and go to the big shop with cash. Wholesale in batches, this thing will not worry about selling it after getting it anyway. On Moutai, we are not going to make more money, and we will sell it at the retail price of the manufacturer. This is a sharp tool to create topics, and Moutai will also become A superstar item in our supermarket."

After speaking, he smiled meaningfully.

Because he remembered that in his dream, when Costco opened in Shanghai in 2019, the supermarket was almost squeezed because it sold Moutai.

At that time, when the citizens of the entire Shanghai city talked about Costco, they would inevitably mention that there was cheap Moutai liquor sold there.

This is the power of "Super Star Merchandise"!

Speaking of it, Costco is still very wronged. There are so many cheap products in my supermarket, and customers don't talk about it, so they just use Moutai to talk about it.

…………

For normal supermarkets, the business idea is generally "fresh food earns popularity, daily necessities earns sales, and home appliances earn profits".

Fresh food is actually very difficult for any supermarket to make money because of the high loss.

In the supermarket, you often see those aunts and uncles who want to peel a cabbage until there is only one cabbage left...

As for green vegetables and the like, it is normal operation to pinch the roots and remove the stems.

If allowed, they would all like to peel the potatoes before weighing them.

For the bulk peanuts, you can also see a bunch of aunts spending hours picking the biggest and plump peanuts one by one.

That is to say, the rice is too small to pick, otherwise, they would be able to choose one by one when they buy rice!
Mainland consumers are sometimes really good at fooling around, but sometimes they are too strict...

How can you make money selling fresh food?

So Yu Wenfei simply adjusted his business thinking, "Fresh food earns popularity, daily necessities earns popularity, and home appliances earn popularity"!
He only wants popularity, not profit, so it's okay.

Once the supermarket system of Jiale is launched, he will not take a penny of profit, but only hope that he will not lose too much.

As long as you can occupy the largest market share in the shortest possible time.

…………

Ren Zhiwen is very happy. Now that the boss has spoken, he can directly purchase Moutai with cash.

Then this matter will be easy to handle.

He has worked in the procurement system for many years, of course he knows that cash procurement is the most popular among suppliers these days!

It is no longer the era when demand was in short supply ten or twenty years ago.

After the reform and opening up, the supply of goods is more than the demand.

When the supply exceeds demand, the status of the channel begins to be higher than that of the supplier.

Why is Carrefour so domineering? There are fees for entering the market, fees for putting on the shelves, and a certain percentage is deducted when paying for the goods.

Even the payment for the goods has to pressure the supplier for a month or two.

It is because there are many manufacturers producing things, but there are only so many sales channels, especially large-scale sales channels.

No matter how great Moutai is, with the size of Knorr Supermarket, Ren Zhiwen is still confident enough to buy in large quantities with cash.

…………

The preparatory work for Jiale Company has begun in an orderly manner.

Yu Wenfei straightened things out here, and the time came to the beginning of September.

He had already received a call from his parents at home. The admission letter from Shanghai Jiaotong University had arrived. On the phone, his parents complained all the time.

Recently, many TV stations and reporters went to Yu Wenfei's house to interview, and it has been confirmed that Yu Wenfei is the one with the highest score in the national college entrance examination this year!
Because Yu Wenfei had sneaked to Shanghai long ago, his parents could only come forward for interviews and so on.

During this time, Yu Wentuo and Wang Zihan were exhausted, and every day when they went out, there were reporters squatting at the door.

Suddenly, a person rushed over, holding a microphone and asking you, "As the parents of the top scorers in the national college entrance examination, are you under a lot of pressure?"

The pressure is really great, but this feeling...

Pretty good.

　There are two more chapters in the afternoon, which will be published later.

　　
　
(End of this chapter)