My rebirth is different

Chapter 338 Acquisition of Yitang
Mr. Tang was born in a peasant family in Fengxian. Relying on his diligence and intelligence, he was admitted to the Laser Physics Department of Fudan University, went to the United States, entered the world-class "corporate clinic" McKinsey investment consulting company, and joined Harvard Business School. After further study, he was appointed as the assistant to the president of Zegna, a top international company in the men's fashion industry, and founded Etang in his hometown.

Rural children are well aware of the hardships of life, and those with lofty aspirations often devote everything to improving this hardship.Mr. Tang is no exception. He entered a higher education institution, settled in a top company, was awarded a high-level job, and was exposed to the upper class life in the United States. The contrast in his life experience inspired him to use his wisdom and energy to improve the life of the new generation of Chinese people.

That is what he called the "Minghuang Clan"!
That is to say, people between the ages of 18 and 35 who are well-educated, yearn for a modern lifestyle, are pragmatic, efficient, and have a good source of income.

In fact, to put it bluntly, Mr. Tang made a definition for the corresponding people in the country by referring to the middle class in the United States, and named it "Minghuang Clan".

"Our mission is to bring a positive attitude towards life, an elegant lifestyle and a close-knit community spirit to the new generation of Chinese people."

This dream made him return to his hometown, and the entry point to realize this dream is to establish Etang.

Tang is always a person who is good at dreaming, passionately chasing dreams, and working hard for dreams.

Before Yitang, he realized one dream after another, and this successful experience inspired him to realize his bigger dream: "We want to create the largest lifestyle brand in the 21st century through the Internet, and it is the Internet that gives Yitang the opportunity. "

"When people see red, people will think of Coca-Cola; when they see Colonel Sanders, people will think of KFC. I hope that in a few years, as long as they see yellow, people will think of us—Yitang."

An article once described it like this: When the fans of the "Yitang Team" wake up from sleep, unscrew the Yitang brand toothpaste, brush their teeth with the Yitang brand toothbrush, pour a glass of Yitang brand milk, and go On the Yitang website, first read today’s Yitang news, then go to the Yitang local guide to order Yitang dinner for the evening party, then wear Yitang brand denim jackets, put on Shangyitang brand sneakers, and ride What a picture that makes Tang Haisong ecstatic!

Relying on this imaginative picture, Mr. Tang recruited five students from Harvard Business School and two graduates from Chicago Business School to Yitang, and easily obtained a venture capital investment of 5 million US dollars!
Mr. Tang can be called a "dreamer". He is very good at dreaming, for himself, for venture capitalists, and for employees.

And the Internet is a paradise for dreamers, so Mr. Tang was able to do the Internet in the early days like a fish in water.

The establishment of Yitang is based on two points related to dreams:
One point is a good idea.This good idea is roughly: building a website - building a brand ("As long as you see bright yellow, everyone will think of me - Yitang."), on the other hand, it is the development and market expansion of fashion consumer products of the Minghuang family.

The second point is the gorgeous senior talent pool.Yitang has gathered 5 graduates from Harvard University and 2 MBAs from the University of Chicago.In Yitang Company, half of the employees are from Fudan, Tsinghua University, Peking University, Jiaotong University, University of Science and Technology and other famous universities; Dow, Burson-Marsteller and other world-renowned companies work experience.

The strengths of the entire team, investors, excellent management experience and strong technology convinced everyone that Yitang has the possibility of success, and this possibility is still very high.

Mr. Tang did these two things very beautifully.Because these two hands are based on his correct understanding of foreign venture capital.

He said: "Overseas investors value the management team the most, and care about whether there is any failure experience. The most important thing is the originality and creative business model."

International investors believe Mr. Tang's business plan is original, and Yitang's Minghuang Generation is an excellent idea for them.So this typical Silicon Valley model allowed him to easily get a first-phase investment of US$650 million, and a second-phase investment of US$4300 million after the website was launched, which made many Internet companies in China drooling with envy. .

In terms of dreaming and making dreams, Mr. Tang is undoubtedly a good hand.

But when it comes to running a business, hard work may be a little lacking.

Yitang's performance in the past few years is obvious to all. It has accumulated so many high-achieving students, and handing over this report card cannot satisfy investors.

However, even if the company is like this, the wages will hardly come down, but there are still many employees who are unwilling to leave the big ship Yitang.

It can be seen from this that Mr. Tang's personal charm is still very strong.

He is quite generous to his employees. Not only is the salary level of employees higher than that of the same industry, but also in the company, there are free coffee, juice, snacks, fruits, and there is a barbecue grill on the roof, which emits an attractive aroma of barbecue at any time.

In this kind of working environment, ordinary employees are willing to leave, so as long as they can still be paid, then everyone will never leave!
…………

Mr. Tang sighed helplessly. If there was a glimmer of hope, he really didn't want to give up Yitang. This place carries his biggest dream.

"Peter, let me think about it again. Even if I want to sell it, I have to sell it for a good price, so that you won't lose too much. In addition, the new boss must have a proper arrangement for the company's employees. These people have fought with me for a few years. Years ago, I failed to fulfill my promise, and I am ashamed of everyone." Mr. Tang said in a low tone.

In fact, he has already compromised in his heart, and the company really has no money.

The major shareholder had already given up on Yitang, and was unwilling to spend any more money.

In order to support the company's operations, Mr. Tang sold all his houses, but the little money from selling the houses can last for a few more months for a company known for its high salaries like Yitang.

"Well, today! We only have one day today. Think about it. Tomorrow we will start negotiating with the other party. Although Yitang Company has no fixed assets and the website domain name is not well-known, our hardware facilities and talent team Still very good."

Pete represents the attitude of the VC side. Before sending Pete here, the company has already made a decision, that is, to sell Yitang!
As long as the price is acceptable, even if it is a little lower, I will sell it!
These days, failed Internet companies are worthless, especially Yitang, which has burned a lot of money and still hasn't started.

It is very, very difficult to find someone who is willing to take over!

(End of this chapter)