My rebirth is different

Chapter 374 Word of Mouth Promotion
"If you want to go, go, anyway, I won't go!" Xiaoli's father resisted weakly.

"Aren't you going? Are you really not going?" Xiaoli's mother asked in surprise.

"Don't go, definitely don't go!"

"That's just right, one less quota can still cash in 2 yuan, which can be used for shopping." Xiaoli's mother said happily.

Xiaoli's father was taken aback, what do you mean, a quota of [-] cash?
Shouldn't it save [-] yuan?
"Okay, then Xiaoli and I will go. Originally, there were three places to travel abroad in the lottery, but now it's just the two of us. It's great to save your places and get [-] in cash." Xiaoli's mother turned around and said I want to go back to the study.

"Don't go! Make it clear, what is winning the lottery, what are the three places to travel abroad?" Xiaoli's father quickly stopped her.

"It's the Facebook lottery, and I won the lottery."

Speaking of Facebook, Xiaoli's father also knows about it. Recently, his wife and daughter are obsessed with playing Facebook, and have posted a lot of photos on it. He even made a few sarcastic remarks.

He also said at the time that there was no need to participate in the lottery held by Facebook, because it was all won by internal employees, and outsiders didn't even think about it.

Never thought that my own home would be hit!

"You're not kidding, are you? You really hit it?" He couldn't believe it.

"That's right, why did you lie to you? The list of winners has been announced on the website, and the customer service has even privately messaged me. They will contact me in the next two days to go through the formalities. By the way, you need a passport to travel abroad. Don't be idle, hurry up." Take the ID cards and household registration books of Xiaoli and me, and ask someone to hurry up and get us passports. Don’t you have a friend who works in the Provincial Exit-Entry Administration Office, and this matter seems to be under their control.” Xiaoli’s mother urged .

"Why did you just take the two of you? I'm going too." Xiaoli's father became anxious immediately.

"Hey, didn't you just say you were determined not to go? Why did you change your mind so quickly?" Xiaoli's mother asked in feigned surprise.

Xiaoli's father's face was a little red, but he still insisted and said: "I think about it, it may not be safe for you two to travel abroad, I want to accompany you!"

This excuse is not bad, at least it can be fulfilled.

Xiaoli's mother didn't make things difficult for him, so she didn't mention it anymore.

…………

Facebook's lottery draw this time, although the money spent is not much, but the impact is not small, especially within Facebook.

After the winners list was announced, even these ten lucky ones became popular, just like Xiaoli's mother, who originally only had dozens of fans, but after the winners list was announced, she gained more than 3000 followers overnight!
Many fans left messages saying, "Come and enjoy yourself!"

"You are so lucky, you are so lucky, no, I want to get closer to people like you, so that I will be lucky in the future."

"Looking in line to pay respects to the lucky winners."...

Looking at these messages, Xiaoli's mother smiled smugly.

Hmph, I was envious of my daughter having more fans than me, but now it seems that Jiang is still old and spicy.

You don't need to bother to take photos and write articles, and you can easily gain more than 3000 fans!
What made her even more proud was that when she arrived at the unit the next day, some colleagues obviously already knew about her award.

As soon as she entered the office, a female colleague excitedly said to her: "You won the lottery, right? I follow your Facebook account. The beauty of the country! A luxury trip to the Maldives for a week!"

Xiaoli's mother waved her hand and said modestly: "Hey, I originally planned to go to Sanya during the Spring Festival, but now I can't go to Sanya."

"Why do you go to Sanya when you can go to Maldives? There are so many people and chaos. Maldives is beautiful. I have seen photos there, it is so beautiful..." My colleague said enviously.

If we only talk about the scenery, maybe Sanya is not inferior to the Maldives.

But no matter how good the environment is, it can't stand the crowds. When there are too many people, the scenic spot becomes like a vegetable market, full of chaos.

In the Maldives, there are a lot fewer people, the environment is good, and the hotels are high-end.

In this comparison, the difference comes out.

In addition, no matter how expensive Sanya is, if you want to save money, you can save it.Five-star hotels are too expensive, there are still small hotels.

The restaurant rips off customers, can you still eat instant noodles and drink mineral water?

But there is no such thing in the Maldives. There are small islands there. You don’t live in those high-end hotels. Do you sleep on the beach?
Even if you want to sleep in the open, they will not let you, because the islands over there are all privately owned by each hotel!
So it can be said with certainty that the Maldives at that time represented this high-end tourism.

Anyone who wants to say that their family is going to the Maldives for vacation will surely be envious.

…………

Facebook's lottery draw followed the principle of "openness and transparency". After the list was announced, many people's doubts were dispelled.

At the beginning, many people did not believe in such a good thing.

"This is fooling people. I dare say that the winners in the end must be their internal employees."

"I think it's just a gimmick. You see, the final list is probably not made public."

"This kind of lottery is seen a lot, just to play with everyone."

In the early days of the development of the Internet industry, it was extremely rare to provide benefits to users. Most Internet companies would rather spend large sums of money on promotion and advertising than do these free-for-all on-site marketing activities.

In the thinking of many practitioners, users who have already registered don’t need to worry about it, and they can stay with the content of the website. The important thing is to attract new users.

Therefore, the company will heavily incline limited resources towards the development of new users. As for old users, at most it will use free methods to retain them.

But Yu Wenfei’s approach is different. In addition to spending money on a round of promotional campaigns before the launch of Facebook, after the launch of the website, all the resources of the company are devoted to improving user experience, increasing user stickiness, and preventing any User churn is tilted.

Yu Wenfei believes that as long as Facebook has an active atmosphere and high user loyalty, it will naturally not worry about new users.

Because when the website reaches a certain scale, and then rely on advertising and other methods to do publicity, the return on investment is too low.

The best way is to rely on word of mouth publicity!
The number of real netizens in China may be more than 2000 million. Now Facebook has [-] million users, which is already a very high coverage rate.

The rest, what Facebook has to do is to build up the reputation of the website!
Let all the netizens give a thumbs up when Facebook is mentioned.

"This website is good! It has a conscience, and often organizes activities for users, with generous rewards."

"Facebook? It's a great website! The users are very active, there are many talented people, the photos are beautiful, and the articles are well written. I really like it."

It is definitely more effective for users to pull users than for websites to advertise to pull users.

Word of mouth publicity is the best publicity!

(End of this chapter)