My rebirth is different

Chapter 424

In the end, Yu Wenfei just told Li Xin to wait patiently for the opportunity and continue to polish the product.

In the field of online instant messaging, QQ has become a big trend now, and it is very difficult to really compete with it.

You have to wait until the time is right and you have the certainty of victory before you can confront it head-on.

If Yu Wenfei wants to be in any industry, then he has only one goal, and that is to be number one in the industry!

He will definitely not take the second and third position in the industry. If there is no hope of becoming the first, then he might as well not do it...

For the WeChat project, he is going to do it, but he is not going to attack blindly. Everything must follow the rhythm he planned. It is not yet the turn of the WeChat project to take the lead.

…………

Before returning home for the holiday, Effie found Yu Wenfei and presented her first job plan after becoming the manager of the public relations department.

Her plan is aimed at the coming Spring Festival.

"During the Spring Festival, everyone will go home on vacation and spend more time surfing the Internet. Therefore, I think it will be more effective to do a relatively large event at this time."

Sitting opposite Yu Wenfei, Effie said confidently.

"Oh? What kind of activity do you think is more appropriate?" Yu Wenfei looked at her and asked.

There is still a lack of senior executives on Facebook. Ordinarily, it is not the job of the PR department to carry out activities on the website, but now everything is simplified, and Effie will take care of this work first, and we will talk about it later when there are suitable candidates. .

But it's not wrong to give these things to her, because the purpose of planning the event is also to improve the relationship with the majority of users.

In the future, when the marketing department is really established, Yu Wenfei also plans to set it up under the framework of public relations.

"If the effect of the event is to be good, firstly, the prizes must be attractive enough, and secondly, everyone must have a sense of participation. For these two points, I have made a plan, Mr. Fei, please take a look."

With that said, Effie handed over a thick folder.

After Yu Wenfei opened it, he took a look at the catalog first. Effie had already studied marketing, and the plan she came up with was quite professional. It seemed that she had put a lot of effort into it.

In the plan, Effie first analyzed Facebook's user groups, age structure, occupational composition, education level, etc.

Obviously, the user group is younger, mainly between the ages of 15 and 30.

This was also the main group of netizens at that time.

The users are mainly divided into three parts, the largest part is Yu Wenfei's fans, most of them are college and middle school students, mainly girls.

The other part belongs to relatives and friends who are spontaneously brought in by old users, just like Xiao Ling is a fan of Yu Wenfei. After she played Facebook, she also brought her mother here.

The third part is celebrity fans.

Facebook's celebrity strategy is still very successful, and since those celebrities went online, the already weak growth rate of new users has accelerated again.

Of course, in addition to these three parts, there are also some netizens who come here because of their fame, or they are attracted to them because of a certain point on Facebook.

For example, the photos of beauties on Facebook became famous all over the Internet, and many game nerds came to "sightseeing" in admiration.

After reading these, Yu Wenfei nodded appreciatively, this is the prototype of big data analysis.

Although it is still very rudimentary, the direction is right. Only by thoroughly analyzing users can you launch various campaign plans in a targeted manner, and the effect of the campaign can meet or exceed expectations.

It seems that I am not mistaken about Effie, this girl really has potential.

…………

The second part of Effie's plan is the expected effect of the event.

This is easy to say, it is nothing more than activating the atmosphere of the website, allowing everyone to actively participate, and being able to form popularity and topics on the Internet, thereby attracting new users to join.

But it is worth mentioning that here, Effie directly stated the target data.

That is, during the entire activity period, the number of new users increased by 1000 million!

This made Yu Wenfei look a little bit sideways. The winter vacation is not too long, and it only takes about half a month to fully play. Even if this activity lasts for half a month, it is not a difficult problem to increase the number of new users to 1000 million. But too difficult!
Is Effie so confident?
He continued to look down calmly, the following is the core content of the plan, event planning!
When Yu Wenfei saw the activity budget marked by Effie, the corners of Yu Wenfei's lips twitched. This girl must be so bold!
Because the budget requested by Effie is as high as 1000 million!

Is it worth it to exchange 1000 million cash for 1000 million new users?
No, it's not 1000 million, because according to natural growth, if you don't do any activities during the half month of winter vacation, you should be able to increase by 300 to [-] million.

That is to say, spend 1000 million in exchange for 700 million new users.

Yu Wenfei thinks it's worth it!

After all, a new user only costs more than one yuan, and a fool would not do it.

Besides, if Effie's plan can really achieve the desired effect, then the number of Facebook users will exceed 5000 million.

4000 million and 5000 million, that is definitely not a concept.

In China, there are only a handful of websites with more than 5000 million users.

"No problem! Are you going to buy 1000 million gifts for an event?" Yu Wenfei asked while watching.

"Yes, this event will be divided into three sections, beautiful photo sharing, beautiful text sharing, and celebrity family. In fact, it is based on the current main content of our website. The beautiful photo sharing is to let participating users post more Beautiful photos, among them, whether it is the Facebook owner who posted the photo or the fans who commented and liked it, have the opportunity to win awards. As for the beauty and writing, it is to guide our website users to write more articles that can resonate with everyone. This is still relatively weak. But just to take advantage of this event to do it. The Celebrity Clan is targeting the Celebrity Zone, and I will discuss this with Wu Xiu..."

Effie continued to explain her plan, and it could be seen that she really worked hard, and all kinds of data were at her fingertips.

"Very well, I will leave this event to you. You will be the commander-in-chief, and all departments will cooperate unconditionally! But, Manager Ai, you are also responsible for the final result." Yu Wenfei sat up straight, with piercing eyes Stare at Effie.

Effie's heart skipped a beat, she bit her lip lightly, and nodded vigorously.

She dared to come up with this plan, and she also made a lot of determination, because Effie knew that she would not be able to convince the public at all because of her low qualifications and young age.

If the work is carried out step by step, it is estimated that there will be a lot of resistance, and the employees under him will be obedient and obedient.

Then, the only way is to take over the boss's general trend and hold a big event to establish one's own majesty in one fell swoop.

This is also her nomination certificate, and Effie wants to prove that Yu Wenfei did not misunderstand the person, and she did not get to the manager's throne through the back door through connections!

　I owe another chapter today, and I will pay it back tomorrow...

　　
　
(End of this chapter)