My rebirth is different

Chapter 504 Let's Do It
No one in the industry knows why Facebook suddenly came up with a gaming platform.

A blog website and a game platform, is there any connection between the two?

Could it be that Facebook itself can't find a suitable traffic monetization model, so it wants to use its huge number of users to monetize through the game platform?
However, chess and card game platforms are nothing new, they have been around for several years.

The oldest Lianzhong, China Game Center, Game Tea Garden, etc. appeared around 99, among which Lianzhong is still doing very well, and the number of users is said to have exceeded [-] million.

But no one thinks that Lianzhong is an Internet giant company!
The reason is that the game platform here also does not have a good monetization model at present.

In fact, if you really want to realize cash through the chess and card game platform, it is also very easy, just open the virtual currency purchase and exchange function.

The reason is very simple, why is there no game platform to do it.

It's not because the law doesn't allow it...

Because once the virtual currency purchase and exchange function is activated, everyone will understand what the game platform will become.

Therefore, for this kind of game platform, the relevant departments are very strict.

On the game platform, only virtual currency purchase services are allowed, and cashing out is absolutely not allowed!

In other words, only one-way circulation.

In this way, virtual currency can only be used for consumption and cannot be turned into cash, which basically prevents the occurrence of gambling.

However, since virtual currency is of little use, why do users buy it?

Therefore, even for a relatively large game platform like Lianzhong, the revenue is very poor, otherwise it would not be reluctant to spend money to buy servers to increase bandwidth.

…………

April 2003, 4, this is a day worth remembering, on this day, the Facebook game platform was launched!
On the same day, Sina Blog announced that the B-round financing of 8000 million US dollars has been signed.

As for Sohu Blog, just after its launch, it announced that the A-round financing of 5000 million US dollars has been credited, and the investors are the major financial backers behind the Sohu portal.

In the domestic Internet industry, fierce competition has officially launched among blog websites.

For a time, Facebook faced many powerful enemies.

In terms of blogging, there are two major portals, Sina and Sohu, as rivals.

In terms of game platforms, they have to face the veteran Lianzhong winger, and the social giant Tencent that will soon launch the game platform as opponents!
Just before the launch of the Facebook game platform, Cai Congxin asked Yu Wenfei worriedly, "Are we going too far? The Facebook side is okay, and we have already established an advantage. But on the game platform side, we are catching up." Not long after, there will be music and video projects coming online... This, no matter how you look at it, feels like making enemies on all sides."

Yu Wenfei laughed, "Enterprises must face it if they want to grow bigger. These opponents will have to face them sooner or later, so later is worse than earlier. This year is the best time. If you miss this time, It will be more difficult to do it later.”

Although I don't know the basis for Yu Wenfei's statement, Cai Congxin has no choice. Since the boss has made a decision, then... let's do it!

……

At ten o'clock in the morning, on the Facebook homepage, the big banner appeared again.

"The Facebook game platform has been officially launched. Please click here to jump to the Facebook game official website. You can download the platform software from the official website. After the software is installed, you can log in directly with your Facebook username and password."

Naturally, it is impossible for a game platform to be a website. This is a piece of software.

Today is Thursday, at ten o'clock in the morning, there are not many people who go to work, go to school, and have time to surf the Internet.

In fact, Lu Qi suggested that it would be more appropriate to go online around [-]:[-] p.m., because there are more people online at that time.

But Yu Wenfei did not agree.

Yu Wenfei also had his own ideas in doing so.

Because this game platform needs to be downloaded!

Although the software itself is not big, only a dozen MB, but with the current internet speed, if everyone downloads at the same time, the internet speed will be desperately slow.

Even if Facebook had prepared enough servers and bandwidth, it couldn't support so many people downloading at the same time.

Therefore, if users can stagger the time to download, the speed will be faster.

During the daytime, although many people don't have time to surf the Internet, there are also many people who can still surf the Internet, such as people in government agencies...

…………

Xiaoli's mother is an ordinary clerk in a public institution, and she usually works very leisurely.

In the past, when everyone was in the office every day, male colleagues had a cup of tea, a pack of cigarettes, and a newspaper for a day.

As for the female colleagues, they bring magazines, melon seeds, wool and so on, read magazines, eat melon seeds, beat sweaters and so on, and occasionally sneak out to buy groceries or something.

However, the atmosphere of the work unit has changed in the past few years, because the Internet has become popular!

Everyone is equipped with a computer. After various trainings by the unit, everyone has finally learned how to use the computer and how to surf the Internet.

There are so many new things on the Internet that attract everyone at once.

Now, in the work unit, the male colleagues have changed, a cup of tea, a pack of cigarettes, and a game of Go (chess) for the next day!
As for my female colleagues, I used to be keen on various forums, go to gossip about celebrities, and read stories of emotional disputes among netizens.But since last year, female colleagues have fallen in love with Facebook!

On Facebook, the content is too rich. If you want to see celebrities, you can directly follow their Facebook, all kinds of fresh photos and all kinds of first-hand information.

If you want to read emotional stories, there are also a large number of professional writers who are competing for the "original literature list".

At the same time, you can also register your own Facebook, post your own beautiful photos on it, and occasionally post a lyrical diary and the like.

On the morning of April [-]st, Xiaoli's mother was busy with the work at hand, and habitually opened Facebook, planning to log in to her account to see if the stars she followed had any new content.

As a result, as soon as I opened the homepage, I saw the big banner that the "Facebook Game Platform" was launched.

Originally, she didn't really like playing poker online, but after watching Yu Wenfei's video a few days ago, she became interested in fighting the landlord. She felt that the mode was easy and fun, and it looked very fun.

With a heartbeat, Xiaoli's mother clicked on the banner, jumped to the official Facebook game website, and downloaded the platform software.

The internet speed is very fast, and it only took about ten minutes to download it.

I have to say, Facebook products, in one word, are easy to use!
Fool-style installation mode, you only need to click to install, and you don't need to operate the whole process.

And the installation will not make you feel boring. In those days, when other software was followed, it was usually a rectangular bar with only a blue progress bar displayed on it.The colors are dull, the progress is slow, and it makes people anxious to watch.

But the installation of the Facebook game platform software is different. The installation interface is large, the progress bar below is rainbow-colored, and a little bunny jumping around is very cute on the top.

If it's just like this, it's not outstanding, the key is that during the installation process, the space above the progress bar has illustrations about the game platform!

With color pictures and text, it briefly introduces the main features of the Facebook game platform, the types of chess and card games included, and how to use it!
This is excellent. Xiaoli's mother watched the content with relish, and the software was installed before she knew it. At the same time, she also had a general understanding of how to use the game platform.

What is humanization, this is it!

After the software is installed, the login box will pop up automatically. Needless to say, the login box of the Facebook game platform is much more beautiful than other software.

Xiaoli's mother skillfully entered her Facebook account password, logged in, and when she selected a large area, the central China area where she was located automatically appeared.

There are not many types of chess and card games that come with the platform. Apart from the national standard mahjong, they are fighting the landlord and upgrading. In addition, she was a little surprised that the popular local "piercing arrow" was also installed automatically.

Xiaoli's mother saw the prompt when installing the software, and knew that there was a big button of "game library" on the platform, and there were many kinds of chess and card games in it.

But she wasn't too interested in anything else, she just wanted to try Yu Wenfei's game of Landlords, and there were some so-called "universal cards" in it, which suddenly made the game full of variables.

Xiaoli's mother is not good at using various software except that she is good at using Facebook to read forums.

But the Facebook game platform seems to have some magical power. Although it is the first time I use it, I just read a brief introduction during the installation process, but Xiaoli's mother did not feel that she could not understand anything and could not find anything when using it.

She thought of the cute cartoon image Yu Wenfei used in the video, so she wanted to set one for herself. After glancing at the software interface, she naturally found the user settings, and chose the one she liked most. Cartoon image.

That's where she thought she should set up her cartoon image, but she clicked on it, and it was there.

Of course she doesn't know, this is the carefully designed product logic.

A good software product must be friendly in use, and users must not pay too much for learning!
Any software that needs to pay a high learning cost is professional software and cannot be popularized.

This kind of product logic, in 2003, few companies would pay attention.

But at Facebook, Yu Wenfei, as the Chief Experience Officer, asked him not to tell him how to use any new product when it was presented to him.What he wants is to be able to use it normally by clicking it directly, and to be able to use it proficiently after a little exploration.

If this is not achieved, then the product is unqualified, and it is necessary to call back and continue to improve.

This is the case with Facebook, and the Facebook gaming platform has also achieved this level.

Therefore, although Xiaoli's mother used this software for the first time, she was able to get started immediately.

(End of this chapter)