My rebirth is different

Chapter 535

"Mr. Cai, I can't eat hot tofu in a hurry. The reason why the things you mentioned have not been advanced is because there is still a lack of opportunity!" Yu Wenfei said with a smile.

"Opportunity? What opportunity?" Cai Congxin asked puzzled.

"Just wait, the opportunity will come soon." Yu Wenfei didn't make it too clear, because he couldn't control this matter.

"Okay then, let's put this one aside."

Cai Congxin said helplessly, but he immediately cheered up and continued to talk about his next idea.

"I recently took a serious look at Facebook, and I feel that our utilization on the homepage is still a bit poor. You know, our Facebook homepage has more than [-] million hits a day. This is a huge treasure, but we have not yet Get the most out of it."

Yu Wenfei agrees with this point.

In the beginning, Facebook designed the homepage of the website very concisely for the sake of user experience, and never put anything that could not be placed on it.

But simplicity does not mean simplicity. As several large data centers have been put into use one after another, and domestic ADSL broadband has become popular, the problem of network speed has gradually been solved.

Then, how to make full use of the resources in hand while maintaining a concise style is indeed a question worth considering.

"This is what I think for the time being. Can the main page be designed as a front page and a side page? The main page is our current home page, so don't touch it. And the side page can be switched with one button on the home page. , you can select and push the topics that users are most interested in!" Cai Congxin continued.

Yu Wenfei is interested. This seems to be a bit like the information flow of later generations, but can Cai Congxin have such advanced ideas now?

He opened his mouth and asked, "How do you choose this push content?"

Information flow, which is widely used in the era of big data.

Just like the homepage of Weibo and the homepage of Douyin you see, even when you go to Post Bar, look at forums and see those advertisements on small websites, they are all applications of information flow.

This information flow is personalized, customized, and targeted push based on big data analysis.

Just like you like to play games, when you visit Tieba and browse Weibo, you will see game-like advertisements on the page from time to time.What about "Level 999 with one knife, Gu Letian is green!" "Starting with a dog, all equipment depends on picking up."

Or, when you often browse some indescribable small websites, the advertisements pushed to you will become "games that can only be played when my wife is not at home!"

All of these are actually information flow advertisements.

…………

"The push content is of course selected by our content editing team. Their aesthetics and vision are higher than that of ordinary users. The quality of the content selected by them will definitely be relatively high. In this way, it will also save users. It saves the time to screen a large amount of content. Moreover, we can also engage in classified push and special push..." Cai Congxin talked about it eloquently.

Yu Wenfei shook his head in disappointment, but he also understood.At this time in 2003, the Internet was still in its infancy, and the mobile Internet had not yet arrived. How could anyone think of big data and the application of information flow?

Of course, he is an exception.

Seeing Yu Wenfei shaking his head, Cai Cong felt a little uneasy. Was his suggestion too stupid?

Otherwise, why would the boss shake his head.

"President Fei? Is there a problem with this plan?" He asked tentatively.

Yu Wenfei smiled and said, "The plan is fine, but ah, in fact, we can do better!"

Cai Congxin was taken aback, this was already the best solution he could think of, how could it be better.

"Let's think about it this way, and think about it from the user's point of view. If it's you, when you usually use Facebook, in addition to some users you follow, you also have some favorite things, such as Mr. Cai, do you like basketball?" Yu Wenfei asked.

It is well known that Cai Congxin likes basketball. He was a member of the school team when he was in college. You must know that he studied in a university in the United States.Being able to stand out from the group of "devil muscular people" and be selected for the school team, his basketball strength is absolutely unquestionable, even though he is only a substitute.

Later, after he made a fortune (Alibaba went public), Cai Congxin spent billions of dollars to buy an NBA team!

"Yes." Hearing Yu Wenfei's question, Cai Congxin replied without hesitation.

"So when you use Facebook, do you want to see more discussions about basketball, such as the latest NBA games, rumors about a certain star, or rumors about a certain team's locker room, etc."

Cai Congxin smiled and nodded. If he likes something, he will naturally like the things related to it.

"If you let the editorial team of the website recommend it according to what you just said, there are so many topics in so many industries, it is estimated that it will be hard to say whether a basketball topic can be published in a year. Besides, many users don't go online every day to check Facebook. Yes, if he misses the topic he likes again, it will create an illusion for users. That is, this website doesn’t understand me! Push me some content I don’t like all day long, but I like it once I have never seen it before. Moreover, Facebook now has almost [-] million users. It can be said that there are a lot of high-quality content. Any topic that is popular or niche will be discussed by many people. However, how to connect these people with similar hobbies? How about together? I think this is the core issue that you should focus on in this content push!" Yu Wenfei said bluntly.

Cai Congxin fell into deep thought. He had to admit that Yu Wenfei's current achievement was not due to luck.

Any problem, put it in front of Yu Wenfei, he can immediately grasp the core of the problem, and put forward more constructive opinions from angles that others have never thought of!

If this proposal of Yu Wenfei is really followed and the desired effect can be achieved, Cai Congxin can't even imagine how far Facebook will go!
Because, this is a disruptive technology.

Think about it, when a music-loving user, after she logs in to Facebook, on the content push page, all the news she cares about and is used to.

The user was practicing Mozart's pieces recently, and when she opened her Facebook page, the website recommended a lot of related topics for her, from getting started to proficiency to proficiency, from skills to emotional expression, in every possible way!
So will this user have a great impression on Facebook?

To paraphrase what Yu Wenfei said just now, that is, Facebook understands him!

However, how to achieve this effect is a question Cai Congxin is considering.

Obviously, Yu Wenfei also noticed that Cai Congxin was thinking about the problem, and he pointed out: "It is certainly not an easy task to achieve this step, but we can first explore, start with user data collection, and then build a data model. Analyze user preferences, and finally push according to user habits."

What he said actually pointed out the core of big data and information flow.

Cai Congxin immediately opened his mouth, and said with surprise on his face: "This method is good! And our Facebook is also the best platform for collecting user data."

Obviously, every Facebook user has their own Facebook, and everyone will more or less post some personal situations on it, such as life, study, work, and even love.In fact, from these contents, it is possible to analyze user habits relatively accurately.

…………

After Cai Congxin went out like a treasure, Yu Wenfei couldn't help shaking his head and laughing. Do he want to skip the mobile Internet and advance directly to the era of big data?

This is too far ahead...

Without his existence, the concept of big data will not be proposed until five years later, and it will be ten years later when it is truly applied to the Internet field!As for the information flow push, it will be later.

This thing is really difficult to do, but it’s not because it’s technically difficult. The main reason is that no one has thought about this problem at present, and the investment is also very high.

Just collecting user information has stumped most Internet companies, because not every Internet company has hundreds of millions or even hundreds of millions of users.Doing big data, if your user base is small, it doesn't make sense at all.

Secondly, this also involves the issue of user privacy. This matter is easy to talk about in China. As we all know, Chinese people have no privacy.But in foreign countries, there are many "one-minded" users, and they will really sue you!

Because of this user privacy issue, Facebook has been punished again and again. To be honest, there are many Wall Street bosses behind Facebook. If it were another company, it would have been ruined long ago.

…………

Cai Congxin came to disturb Yu Wenfei only once today, and no one bothered him for the whole afternoon, so Yu Wenfei devoted himself to the DUST 2 battlefield of CS for the whole afternoon!
Hu Jingjing had been watching the battle at the beginning, and then her hands were itchy when she watched it, and Yu Wenfei also disliked her yelling at the side all the time, so she asked her to play too and don't bother herself.

The boss personally asked her to play games, so Hu Jingjing was impolite, but instead of going back to her office, she brought her laptop over with a smile on her face, sat beside Yu Wenfei's executive desk, and started playing. up.

Seeing this, Yu Wenfei could only shake his head helplessly and let her go.

"Oh, Mr. Fei, how can I buy a gun? I don't know how to do it."

"Point B, then the number key 1234, are of different types."

"Ah, I shot a round of bullets at the man in front, why is he still alive and kicking!"

"Idiot, that's your teammate! If you don't activate the teammate damage mode, of course you won't be able to kill him."

"Hee hee, this game is really fun. I killed one just now, sprayed a sticker on his face, and whipped the corpse with a knife."

Yu Wenfei was speechless, he couldn't learn the good ones, but he learned these bad habits quite quickly.

(End of this chapter)