My rebirth is different

Chapter 597 The Legend Reappears
Listening carefully to Wang Jinbao's thoughts on the phone, Yu Wenfei smiled.

He really didn't expect that his cousin was really spiritual and could think of such a way.

Originally, he sent Wang Jinbao there because he really wanted to exercise. No matter what, Moya Mobile Phone Company has several production lines and a factory. Even if it only relies on OEM orders, it will not really collapse.

He really didn't plan to spend much time on this company, just keep it stocked so it doesn't go bankrupt, and when he really starts making mobile phones in the future, this place can be used as a production base.There are skilled workers, own parks and workshops, and experienced managers, and it is also very convenient for expansion.

However, Wang Jinbao is obviously not reconciled to only being an OEM, and somehow thought of making low-end brand mobile phones.

This idea coincided with Yu Wenfei's suggestion to Dad Mo back then.

Obviously, this plan has a lot of room for manipulation. If it is really done well, it may not be able to become a representative brand of "cost-effective" mobile phones like Xiaomi, which appeared only a few years later.

"It's a good plan, Jin Bao, you've used your brain." Yu Wenfei praised.

Wang Jinbao was a little embarrassed, his cousin rarely praised others, it seemed to be the first time he heard him praise himself...

"By the way, do you still want to use the Moya mobile phone brand?" Yu Wenfei asked again. Since it is a branded mobile phone, the brand name is more important. Moya has had problems and has a "black history". Remind Wang Jinbao.

"I don't need that name anymore. Since we are going to be a low-end brand, well, let's say it is a copycat phone, which is more convenient. Now that we have made a copycat phone, then we have to make a legend in the copycat phone! Therefore, I want to make the company The brand has been changed to Legend!" Wang Jinbao said vigorously.

He didn't know that Yu Wenfei on the other side of the phone was already dumbfounded.

Legendary phone?

He is too familiar with this brand, this... should have been a mobile phone brand that appeared more than ten years later, and he created it all by himself.

Why, is it about to appear in the hands of my cousin Wang Jinbao now?

And... Can Wang Jinbao make this brand as high as he does?

After not hearing Yu Wenfei's voice for a long while, Wang Jinbao asked curiously, "What's the matter, Mr. Fei, isn't that a good name?"

Only then did Yu Wenfei come back to his senses, "Huh? Ah, it's pretty good, that's okay, let's call it Legend! But since we use this name, we must work hard and try to make a legend of a domestic mobile phone. !"

Although he thought Yu Wenfei's words were weird, Wang Jinbao didn't think too much about it, as long as his cousin agreed with his idea, it meant it was feasible.

…………

After hanging up the phone, Yu Wenfei was slightly absent-minded. Is the legendary mobile phone really going to appear?
He shook his head and smiled wryly, fate is really wonderful, and he still hasn't bypassed this brand in this life.

Originally, in his plan, he didn’t intend to make low-end mobile phones, because after nearly 30 years of long development of mobile phones, Yu Wenfei knew that although low-end brands can be prosperous for a while, the road will only become narrower and narrower. !Because the profits of low-end mobile phones are too low to support their own research and development, let alone the development of the entire upstream and downstream industry chain.

With the competition in the mobile phone market becoming more and more exciting, the living environment of those low-end brands without their own core technology is getting worse and worse. Not only are they controlled by others in terms of core components, but also because the low-end image of the brand is deeply rooted in the hearts of the people, they want to transform into high-end are not recognized by consumers.

Later, all the manufacturers are attacking the high-end, and they all want to make high-end phones. What are they trying to figure out? Aren’t they just envious of Apple’s profits?
Among the branded mobile phones, Apple is recognized as the highest-end brand, and those luxury mobile phones with very few shipments are not included here.

Apple's shipments are actually lower than Samsung's, and were later surpassed by Huawei, but Apple's profits are extremely astonishing.

Some professionals have made statistics, Apple's shipments only account for 20.00% of the entire mobile phone industry, but its profits account for 80.00% of the entire mobile phone industry!

In other words, even if the shipments of Samsung and Huawei reach twice that of Apple's mobile phones, the net profit is still less than a fraction of Apple's.From this point is enough to see the horror of Apple.So, where does Apple's profit come from?In fact, the biggest source is the iPhone. According to statistics, the profit of each iPhone is close to 60%.Taking an iPhone X as an example, the Bank of China sells it for about 8316 yuan, and the cost is only about 2815 yuan.

Some people would say that Apple needs money for research and development!Then let’s calculate again, Apple’s annual R&D expenditure is about 140 billion U.S. dollars, and the annual mobile phone shipments reach 2 million units, so the apportioned R&D expenditure for each unit accounts for 70 U.S. dollars (about 478 yuan).Therefore, even if logistics, taxes, and physical store expenses are all calculated, the final cost of an iPhone X will not exceed 4000 yuan, which means that an iPhone X can bring Apple a profit of nearly 4300 yuan!

What is the concept of earning more than 4000 yuan by selling a mobile phone?
You know, among the mobile phone product lines of Samsung and Huawei, not many have a retail price of more than [-]!
Let’s take a look at the annual profit data of these companies. Apple’s annual profit in 2017 was 480 billion U.S. dollars, and Samsung Electronics’ annual profit was nearly 200 billion U.S. dollars. However, Samsung’s business is really too much. many.However, Huawei only had US$70 billion back then, which means that the money Huawei earned in seven years was almost equal to Apple's profit in one year, which also included Huawei's communication equipment profits.

At its peak, Apple's market capitalization exceeded one trillion U.S. dollars, and it held more than 300 billion U.S. dollars in cash.

Wealth can rival a country, but that's it!

Everyone makes mobile phones. My shipment volume is higher than yours. Why do you outperform me in market capitalization and outperform me in profit? Samsung and Huawei are naturally very unconvinced.

Therefore, there was a wave of everyone wanting to attack high-end brands.

…………

But these are things for the future. At least from 2003 to 2015, low-end mobile phones can live a very healthy life.

Although Yu Wenfei is not interested in the profits of low-end mobile phones, since Wang Jinbao wants to go this way, he also supports it.

Now that the legendary mobile phones are out, then should I invest in a few more companies to make out the two brands of Xiaomi, Meizu, and Green and Blue...

Yu Wenfei thought with a bit of mischief.

If that's the case, it's actually quite good. At least it can reap the dividends of the development of the mobile phone industry. Not to mention monopolizing the domestic market, it can at least occupy most of the market and squeeze the living space of competitors.

It's a pity that there are not so many people available, and it's hard to say whether Wang Jinbao can do it now.

(End of this chapter)