My rebirth is different

Chapter 604

"I don't think there is any need to worry about it! This is a good thing. It's not easy to manage fans. Those big Facebook owners managed to get a huge number of fans. The energy and time spent in it can be imagined. Without affecting the atmosphere of the website , we should encourage the proper monetization of traffic! Because this can also stimulate the creative enthusiasm of other Facebook owners, and everyone will form a consensus that posting Facebook is not meaningless, but can bring tangible benefits to oneself !"

An operations editor was the first to speak, and his consideration was, of course, from the perspective of website operation, so he encouraged commercialization.

This made Li Yaqin feel that she couldn't agree with it. She frowned slightly and objected: "I don't agree. Facebook is a social platform. Everyone is here to show their talents and make friends with them, not to watch advertisements. If Let the commercials flood you, and Facebook will become less attractive to everyone, and in the long run, it will do more harm than good."

The speeches of the two of them represented two attitudes. The rest of the editors were in favor of the operation editor, and some were in favor of Li Yaqin, and there was a lot of discussion for a while.

It is difficult to reach a consensus on exactly how to do it.

There was so much quarreling that even the head of the editorial department couldn't make up his mind. In the end, he could only say helplessly: "I will summarize everyone's opinions and submit them to the superiors. I feel that this matter is not up to our department to decide. Alright, let’s see what it says above.”

This matter was reported to Cai Congxin layer by layer, and he was a little uncertain, because in his opinion, this matter was not that simple.

Thinking deeper, it may even change the ecological environment of the platform, which has great advantages and disadvantages!
The positive side is very simple. Doing this can greatly stimulate the creative passion of all Facebook owners, because as long as you have more fans and a greater reputation, all this will not be in vain. Many, many companies will seek you to advertise. The advertising fee is in the unit of tens of thousands!Done right, Facebook can even be a tool for you to earn a living, bringing you a decent income and status!Once this atmosphere is formed, it will no longer be possible for other social platforms to catch up with Facebook.

And the disadvantages.

If the rules are relaxed and Facebook owners are allowed to receive advertisements privately, then the big Facebook owners will have sponsors and financial support. In this small Facebook ecosystem, "big fish eat small fish" and "winners" will also be staged. all-you-can-eat” situation.What's more, if there is any dispute caused by the advertisement, should the platform be held responsible? The advertisement was posted on Facebook.

But if it is not relaxed, if the big Facebook owners can’t get any benefits through Facebook, they may lose interest in Facebook in the long run. We can’t let others keep “using love to generate electricity”, and Facebook can’t give everyone Big Facebook mainly pays wages.

If I can't make up my mind, Cai Congxin also has a solution, that is, ask Mr. Fei if everything is unresolved!
Yu Wenfei is still the chairman of Facebook. This is a major issue related to the long-term development of Facebook. Of course, he also has to give his opinion.

After listening to Cai Congxin's report, Yu Wenfei was very surprised. He didn't expect that Facebook had already begun to "evolve itself" to this extent. Did any Facebook owners rely on this platform to start earning extra money?

The reason why Cai Congxin and the others can’t make a decision is because they can’t see the future direction of development, but Yu Wenfei is different. He is very clear that commercial development of a platform like Facebook is inevitable.When the traffic reaches a certain level, not only the platform can make profits through the traffic, but also allow those big Vs to make profits.

The platform and the big V are complementary and have the same interests.

Of course, the platform, as a manager, must also give appropriate restrictions, and cannot allow some big Vs who have no bottom line to tarnish the reputation of the platform.

Yu Wenfei asked the secretary to call Fang Zhiyan, who was the boss of Facebook Technology's legal department, who had just jumped over to set up the legal department.

Yu Wenfei, Fang Zhiyan, and Cai Congxin, the three of them discussed behind closed doors for an afternoon, and determined the relevant regulations for the commercialization of Facebook's big V.

In principle, the platform does not object to big V accepting commercial advertisements, but attention should be paid to the form of advertisements, and any hard advertising forms are not allowed!
Facebook wants to bring users the best experience, and it also promises that there will be no advertisements on the homepage. Although the Facebook pages of big Vs are not within the scope of restrictions, they must not make a mess and affect the perception of ordinary users.

Advertisements are only allowed to appear in the form of soft advertisements, such as photos, articles, etc., which combine brand advertisements and content, and advertising slogans are not allowed.

Moreover, all big Vs who accept commercial advertisements must report to the platform and sign an exemption agreement.

This exemption, of course, exempts the platform from responsibility!
That is to say, if there is a problem with the product you promote and cause disputes, then all the responsibilities must be borne by the big Vs themselves.

When advertising, the platform will not take your compensation, and of course the platform will not help you when something goes wrong.

what?
You secretly advertise without telling the platform management?
I'm sorry, but your account may be lost!
If any big Vs are found to receive advertisements privately without reporting in advance, they will be given a yellow card warning for the first time, the account will be suspended for one month, the illegal content will be cleared, and updates will not be allowed.

The second time, the red card is out, and your number is useless!

And, at the time of your reporting, Facebook has the right to decide whether or not to let you accept the ad.

If the platform operation department judges that such advertisements are not suitable to appear on the Facebook platform, such as tobacco and alcohol advertisements, gambling, financial, etc., then the application will be rejected directly and you will be prohibited from advertising.

…………

"This...is it a bit too strict? It is not acceptable for us to cultivate a big V. It can be said that every big V is a valuable asset of Facebook." Cai Congxin said a little worried.

"No, this is not strict, but a reasonable constraint. I study the law, and I always consider the problem from the worst point of view. Therefore, all loopholes that can be exploited must be plugged and severe warnings must be given in advance. Only in this way can the big Vs be prevented from doing crooked ways." Fang Zhiyan shook his head and said.

"Then what if it causes resistance from the big Vs? Although Facebook is thriving now, it is not without competitors. What if the competitors take advantage of this plan to poach us? The big Vs already have a fan base, so they jump ship Other platforms will take away a lot of fans.” Cai Congxin also considered the issue comprehensively, he is the CEO of Facebook, of course we must prevent similar things from happening.

Fang Zhiyan was not good at this aspect, so he turned to look at Yu Wenfei.

Yu Wenfei said flatly: "Don't worry about this problem! Congxin, you have to believe in the strength of Facebook! On Facebook, they are big Vs with hundreds of thousands or even millions of fans. The platform, not to mention that it will fall immediately, but if you imagine it like this now, then don’t think about it. Moreover, merchants are looking for them to advertise, not only for fans of big V, but also for the traffic platform of Facebook! If you leave Facebook, I bet they don’t even want to accept any advertisements, and even if they do, the price will not be what it is now. Is there any platform other than Facebook that has [-] million users?”

Is the new system harsh?

If you look at it from the perspective of big Vs, of course it is very strict.

Is this new system overbearing?

Well, even Yu Wenfei, Cai Congxin, and Fang Zhiyan have to admit that they are indeed domineering.

But, that's the power of Facebook!
It doesn’t matter whether it’s preventing micro-events, protecting ordinary users, and avoiding the responsibility of the platform. Even if such a strict system has been formulated, what can big Vs do?

Really leave Facebook and go to Sina Blog and Sohu Blog to develop?
That can only mean that you are too naive.

When you get there, maybe they won't give you such a big constraint, and even allow you to advertise as you like, but can those platforms be compared with Facebook?
Just like traditional TV commercials, can you compare a local station in a third- and fourth-tier city with CCTV?

The price of advertisements on local stations is unbelievably cheap, while the advertisements on CCTV are ridiculously expensive, but why do companies still want to place advertisements on CCTV?
Without him, the effect of CCTV advertising is good!
Capital is what it is, if the return on investment is in line with expectations, then they will not be stingy with large sums of money.

If the rate of return is low, they will not be willing to spend a penny.

…………

After the announcement of "A system for the promotion of commercial advertisements by individual users on the platform", ordinary users will of course not care about this, because it is impossible for them to receive advertisements.

However, it was not a small touch for the big Vs, and it also aroused heated discussions.

On the evening of the announcement, Mikiko contacted Sister Furong and wanted to discuss it with her.

"Furong, have you read the new system? I think it's a bit too much."

Although on the surface, the two are in a competitive relationship, but in private, they have already become friends. After all, apart from the heavenly kings and queens, on Facebook, the two of them are the most representative and influential big Vs from grass roots. up.

Even when each accepts an advertisement, they will ask each other about the price to see if the price given by the merchant is reasonable.

"I see, I think that although it is very strict, it doesn't matter. It's not that we are forbidden to accept commercial advertisements, it's just that the procedure is a little troublesome." Sister Fu Rong said indifferently.

"You, it's too simple! Is this a program problem? This is clearly controlling us. Think about it, if the platform wants to suppress us in the future, they will not approve any advertisements we receive. If we dare to directly Advertisement will ban our account, even if we resist, we will find no reason." Mikiko said excitedly.

"Oh...but we can't do anything about it. After all, Facebook is their platform, and we have benefited from the platform. On their territory, we must obey their management." Sister Furong was very impressed open.

(End of this chapter)