My rebirth is different

Chapter 614

Having said that, Effie paused, picked up the mineral water bottle on the table in front of her, and took a sip.

It also left time for the directors to think, and then she went on to explain:
"Two decentralized platforms, whether it is promotion or maintenance, have to pay double the cost budget. This is a waste of resources.

Combined, our platform has advantages that all other competitors cannot match.On one platform, gamers can buy games, play against each other online, and play chess and card games when they are tired of playing stand-alone masterpieces.

This has a great effect on retaining players and increasing platform activity!
Moreover, the platform will soon open the payment function, and the amount that users recharge to the account, if it is not enough to buy stand-alone games, can be used for chess and card games.In the same way, if the chess and card game users recharge money, you can also see if there is any stand-alone game you like.

To provide users with the best gaming experience and the most abundant consumption choices, this is the mission of our Facebook game! "

The meeting room fell into deep thought, and Effie made sense.

The financial and human costs required to promote two platforms are obviously different from promoting one platform.

A comprehensive platform has a future development prospect that is not comparable to a single-function platform.

Therefore, Effie's explanation basically dispelled the doubts of the directors.

Yu Wenfei opened his mouth, and he asked with a serious face: "I want to know, you just mentioned that the game platform will explore the payment system, so besides selling genuine games, what other ideas do you have for payment?"

Everyone cheer up and pay, this is the core issue.

The positioning of Facebook games is originally a channel for traffic to be monetized. Facebook diverts traffic for it. The purpose is to turn traffic into profits through Facebook games.

In the final analysis, whether you can make money and how much money you can make is what everyone cares most about!
Effie opened the following PPT and officially began to explain the payment system of the new platform.

"First of all, as Director Fei said, the sale of legitimate games is a major business of the platform. I will first report a statistic to all directors, that is, with the launch of the Battle.net platform, the sales of legitimate games have increased compared to before There has been a substantial improvement! The stand-alone game department under Facebook Games has sold more than 200 million copies of genuine games so far, with a revenue of [-] million, and the profit attributable to Facebook Games is [-] [-] million!"

This series of data shocked everyone in the conference room.

We all know that making games makes money, but making money like this is something that everyone didn't expect.

Moreover, this is only the revenue of a stand-alone game department under Facebook Games!
It's just the revenue in the domestic market, not including the revenue in North America and the world. After the North American company is up and running, the annual report of Facebook Games in the future will be really exciting!

Battle.net has over [-] million users. The reason why hundreds of millions of copies of the game haven't been sold is because many people play the game in Internet cafes.

As for the genuine games in Internet cafes, it supports many people to register for Battle.net accounts.However, as computers become cheaper and broadband becomes more and more popular, it is foreseeable that personal computers will become the mainstream in the future, and more and more individual users will own computers.

"Papa..." Yu Wenfei was the first to applaud.

The rest of the people followed immediately, with smiles on their faces and applauding for Effie.

Effie was a little embarrassed, feeling that she had taken advantage of her boss, Yu Wenfei, because the acquisition of Ogilvy and Mather, the introduction of stand-alone game business, including the launch of Battle.net, were all proposed by Yu Wenfei.

Now these credits have become their own instead.

After calming down, Effie went on to say: "Genuine game sales, it can be seen that there is a lot to do! The reason why domestic players did not support genuine games in the past was because there is not much difference between genuine and pirated versions, and there are not many channels to buy genuine games. Many people can’t buy it even if they want to. However, I have to mention the online payment that Feidong is vigorously promoting. The gradual popularization of online payment will change this situation. , you can easily buy the latest and most fun stand-alone games! Therefore, I am very optimistic about this business, and will actively contact more game companies to obtain more game agency rights.”

Yu Wenfei is very optimistic about this idea.

Because this is the old way of STEAM, how successful STEAM is in the future is obvious to all.

Although the current network bandwidth and speed are not ideal, don’t forget that the game itself was very small at that time. Many games were only more than 100 MB, or even tens of MB.Compared with games that cost tens of GB more than ten years later, it is simply too small.

Therefore, the speed of the Internet will not become an obstacle to online sales of games.

What's more, on the revised Facebook game platform, the games you buy are bound to your personal account.

In other words, maybe you don’t own a computer now, but you can still buy games in Internet cafes or other people’s computers. After you change your computer or buy a computer yourself, you only need to log in to your personal Facebook game account, and the games you bought before It still exists and can be downloaded and played at any time!
As Effie said, console game sales are only part of the new Facebook gaming platform, not all.

In order to maximize the realization of traffic, Effie has more ideas!
She went on to say: "Actually, the payment method this time, we consider more, it is board games!"

How to make a profit in chess and card games has been considered for many years. Old platforms like Lianzhong Wingfeng have also made various attempts, but the results are not very good.

It is nothing more than a membership system, providing member users with a better gaming experience, or more fancy title avatars, etc.

But the actual effect is not ideal. Many users don't buy it, because it can't increase your winning rate in playing cards and chess...

Everyone looked at Effie curiously, ready to hear how she would solve this problem.

"For chess and card games, we carry out micro-innovations and introduce the concept of Jindou and the game mode!"

"Golden Beans are the rewards that users can get when they log in to the platform every day. Of course, the number of rewards is not much. If you want more Golden Beans, you must recharge."

"The role of gold beans is to participate in some competitions. To put it simply, gold beans are used instead of cash. Do you understand? Of course, in order to avoid breaking the law, our gold beans are a one-way cycle, and can only be recharged and exchanged. Golden beans are not allowed to be exchanged for cash!"

Yu Wenfei frowned slightly, he understood this stuff too well.

Gambling, from ancient times to the present, is an innate human nature!
Playing cards and chess, if you don't have a little "lucky head", it will always be uninteresting to play.

Now Effie is going to use gold beans instead of cash to arouse users' gambling...

This method is really good!Very practical and very smart!
Perfectly avoiding the legal system, no one can pick any faults, but, in essence, this is still a gamble.

Obviously, not only Yu Wenfei thought of this, but also the other directors in the meeting room.

Everyone was silent at first, then nodded and shook their heads.

Effie looked at everyone's expressions, smiled slightly, and said emphatically: "According to our estimates, through recharging Golden Beans and introducing the game mode, we will successfully convert at least 2000 million paying users, and these users, on average, The monthly consumption will exceed 30 yuan! In fact, the chess and card user group is a real gold mine. These people are older, and they all have income and time. It is completely impossible for them to spend tens or even hundreds of yuan a month. A piece of cake!
Everyone also understands that during the holidays, playing cards with relatives and friends will also bring a lot of money. At the end of the day, the winning or losing may be more than a few dozen yuan.

Now, our platform can provide the same happiness, and the payment only needs a few dollars or dozens of dollars! "

Cai Congxin spoke cautiously: "This idea is very... bold! It is also very imaginative. But I want to know, how to prevent entertainment from turning into gambling?"

His problem is also the most critical problem in this Golden Bean competition mode. If this problem is not resolved, then all shareholders would rather not make this money.

Effie immediately replied: "I have consulted with Mr. Fang of the company's legal department, as well as criminal law experts. As long as the gold beans recharged by our users are used in chess and card games, and are consumed reasonably, and all channels for cashing out are eliminated, then it is It's legal. Because this is actually the same principle as the payment system for online games."

Well, Effie's answer dispelled everyone's concerns.

Under the premise of legality, it is of course what all shareholders want to see to expand a "golden glittering" profit channel.

"Wow, such a calculation is incredible. If there are 2000 million people who pay, and if it is calculated at 30 yuan per month, that month will be 72 million! In a year, it will be [-] billion! This profit... is a bit ridiculously high ..." Xue Chunhe exclaimed.

The annual revenue of 72 billion is indeed outrageous, but all of this is based on the [-] million users of Facebook games.

If the revenue is measured by this magnitude, it is actually not outrageous.

Yu Wenfei actually doesn't like this model very much, because no matter how to explain the packaging, people with a discerning eye can still see its essence at a glance.

But he didn't stop it, because even if Facebook games don't do this, other game platforms will do it in the future, and this model is indeed the most effective monetization model for chess and card game platforms!
Of course, the state doesn't stop regular game platforms from doing this, because it doesn't have any bad effects.

"Facebook Games undertakes the important task of earning money for all shareholders. Please rest assured that Facebook Games will definitely live up to everyone's expectations. By the end of the year, we will definitely be able to produce an impressive financial statement! Seriously, if If we don’t start making money, we can’t even afford the server and bandwidth costs,” Effie joked.

When the Facebook game was spun off, the assets of those data centers were also divided. Because the shareholders of the two companies are the same people, everyone discussed and divided the data centers, computer rooms, and servers equally between the two companies.

If any company's business expands in the future and the server bandwidth in hand is not enough, then it has to find a way by itself.

The Facebook game obviously needs more servers and bandwidth than Facebook. Although the server bandwidth in hand is still enough, it is conceivable that after the game sales business is launched, it will definitely eat up the server and bandwidth. Big family!

In the end, Effie's plan was unanimously approved by the board members.

The money-making machine of the Facebook company will be launched soon!
　Today is the last day of the double monthly pass, don't be stingy with the monthly pass in your hands, I have added more...

　　
　
(End of this chapter)