My rebirth is different

Chapter 649 Previous Lesson

"Are you going to hold an e-sports competition? Do you want to acquire WCG?"

Yu Wenfei asked in surprise.

He just learned that Facebook Games is going to start planning a large-scale world e-sports competition, and it has great ambitions. It wants to make the competition the largest and most influential in the world, and use the competition to promote the Facebook gaming platform.

This is a good idea. Facebook Games North America is taking over the world and is developing very rapidly. It is necessary to take the opportunity to advertise and increase its popularity.

"Yes, we have to invest a lot of money in this competition to make our game the No. 1 in the hearts of players all over the world!" Effie said confidently.

"Bonuses... 300 million US dollars? I think it's still a bit small." Yu Wenfei rubbed his chin and said.

Effie was taken aback, 300 million dollars is still less?
In the previous WCG and CPL competitions, the total prize money was only 30 million!
I have paid out 100 million US dollars in individual game competitions, this amount is already very astonishing.

"But...if there are too many bonuses, the company will also be under pressure. After all, the Facebook game does not have any major revenue projects at this stage, and we still rely on the money we got from the last financing. By the way, we still owe Softbank one billion U.S. dollar interest-free loan." Effie said hesitantly.

She knows Yu Wenfei well, once Yu Wenfei thinks the amount is small, then his idea may be to add a "0" after the bonus amount...

Yu Wenfei pondered for a while, and what Effie said was true. Although Facebook Games made some money through the sales of stand-alone games, the financial pressure was still quite high.Among other things, SoftBank's billion-dollar interest-free loan will finally be repaid.Fortunately, I "blackmailed" Sun Zhengyi at that time, and insisted on adding the condition of no interest, otherwise, the interest alone would have suppressed the Facebook game.

However, it is not easy for game projects to make money.

Facebook Game holds CS, the most popular game in the world, this is a "hen that can lay golden eggs". Game manufacturers these days are still too naive and don't know how to make money!

Yu Wenfei smiled slightly, and asked back: "Who said that the competition bonus must be borne by our company?"

"Ah? In the competition we hold, who will pay if we don't pay the prize money?" Effie was a little puzzled.

"Players come out! CS game players, there are now tens of millions of genuine players in the mainland alone, and there may be two to three hundred million in the world! Now these players are gathered on our Facebook game platform. Let them Don’t you just come and pick up the game prize money, even if only one-twentieth of the players pay, and each player pays one dollar, that’s tens of millions of dollars!” Yu Wenfei said casually.

This time Effie was really dumbfounded, Mr. Fei's thinking was jumping too fast, he couldn't keep up.

It's a nice idea, but...

Why do players have to pay for it!
People have already bought genuine games, why should they pay prize money for your company's competitions!

This makes no sense.

Opening her mouth, she wanted to refute, but she didn't dare to speak out.

Seeing her expression, Yu Wenfei knew what she was thinking, and said with a smile, "I don't understand, right? I feel like players won't be willing to pay this money?"

Effie nodded obediently.

…………

Yu Wenfei intends to take this opportunity to "teach Effie a lesson". The Facebook game is a "cash cow" created by himself, and he is counting on this company to make a lot of money for him.

So Effie, as the president of Facebook Games, must know how to make money reasonably and maximize, understand the psychology of players, and guide players to pay!
On a bigger scale, Facebook games should shoulder the heavy responsibility of cultivating players' payment habits!
He earnestly said: "You are not an avid gamer, so of course you can't understand the psychology of gamers.

Players can pay more than you think when it comes to paying for your favorite games!

Although they have already paid for the genuine game, it stands to reason that we should not charge any more.But it’s not that we have to charge, it’s to let players pay for their favorite game players and games, and we don’t take any of the money.

Just think about it, so many CS masters and teams have worked hard to play the game, dedicating a wonderful confrontation to the players all over the world.So why not shell out some money and pay for it?It's like going to see a movie.

The same goes for Warcraft and StarCraft.

If you explain it this way, can you understand it? "

Effie is indeed a good student. When Yu Wenfei spoke, she took out her notebook and memorized it while listening.

This is a habit of hers. Every time she comes to Yu Wenfei's office, she must bring a notebook and a pen.

Seeing that Yu Wenfei had finished speaking, she stopped writing, frowned and thought about it, before asking another question.

"Then if players think that there are other players paying anyway, they don't have to pay for it, and if everyone thinks so, wouldn't it be..."

Yu Wenfei smiled and said bluntly: "This involves guiding the players. Just like we built Facebook Battle.net to distinguish genuine gamers from pirated gamers, it only costs more than 30 yuan , you can enjoy the platform battle service that only genuine game players can enjoy, and you can play against tens of millions of players across the country at any time, and there is also a rank matching mechanism to satisfy the vanity of players!
So, our stand-alone game began to sell well!
So, what do you think was the biggest selling point of Facebook’s success at the time? "

Effie thought about it for a while, and answered seriously: "The ranking match and the rank system, because the rank match can provide players with the opportunity to compete with opponents of the same level, and the rank system can satisfy the vanity of the players."

Yu Wenfei patted the table lightly, and said with a smile: "That's right! Referring to the successful example of Battle.net, have you thought of a way to solve the problem of players paying for the game?"

Effie's eyes lit up, and she said excitedly: "I have an idea! There are two ways to guide users to pay, that is to distinguish paying users from non-paying users. For example, in games, if players pay to support the game , then his name will be marked with a more eye-catching color, such as gold, and the name of a player who does not pay is displayed in white. In this way, after the player pays, others will know that he is a paying player after seeing his name !"

Yu Wenfei shook his head, "This is not enough! Remember, we must provide services that exceed players' expectations at any time! Let players feel that every penny they pay is worth it, even super value!"

not enough?
Effie really didn't know what to do now.

Yu Wenfei didn't hold back, and directly threw out the answer.

"Take CS as an example. Isn't the content of this game very simple? The game is a five-to-five confrontation, and ten people and ten guns appear on the screen. Then, the focus on the screen, or what everyone often pays attention to is What? It’s guns and characters! Then we have an idea, what if we add more cool skins to the same guns now? What about adding different fashion suits to characters? Will players pay for these?”

Effie was stunned, Yu Wenfei really opened a door to a new world for her today!

original……

You can also make money this way!

"Mr. Fei...you are such a genius! Such a method can be imagined! I am convinced, this method is really good, and it will not affect the balance of the game at all. Players who do not pay can still play the game fairly. , and paying players have more cool skins, and also get psychological satisfaction. The best of both worlds!" She said with great emotion.

The method Yu Wenfei mentioned is very effective and easy to implement!
At the same time, it will not affect the game experience of ordinary players, and will not destroy the balance of the game. This...is definitely a genius idea.

Yu Wenfei just smiled, and can only say that in 2003, both players and game manufacturers were too naive.

He has seen too much about the methods of cheating krypton in games.

In other words, this can't be regarded as cheating Krypton, but asking players to pay money openly.

Players are still willing to pay for this, and even thank Facebook Games for providing them with a better gaming experience.

"Then through this method, can we raise more than 300 million prize money?" Effie asked happily.

Yu Wenfei was very helpless, there was no other way, Effie still hadn't seen the big world, and didn't understand the power of krypton gold in the game at all.

"Hehe, you underestimate the player's ability to pay too much. Isn't WCG only holding competitions in December? In this way, you should order Valve and Blizzard to make game patches as soon as possible and add relevant skin functions to the game.

In addition, these skin props are sold to players by opening boxes.Now in mid-September, we will start to promote WCG in October. In two months, I don't think it will be less than 1000 million US dollars, or even higher. "

1000 million US dollars, this is what Yuwen Feifei said conservatively.

The player base of CS is too large!

Globally, there are definitely more than [-] million players, and that is the real dream of [-] million mice!

People who haven't experienced that era can't imagine how popular CS was at that time!

The popularity of this game is also caused by the gathering of various factors.

There is absolutely nothing to say about the quality of the game itself. The feel, balance, confrontation, and refreshment are all unrivaled.

It can even be said that after more than ten years, among FPS games, there is no game that can surpass CS in terms of gun feel!
In addition, there were not too many games at that time, and there were only a handful of high-quality games.

Another point is that computers have just become popular, and most boys don't have many entertainment methods, and there are no other better entertainment options.

These factors are intertwined, resulting in the popularity of CS.

(End of this chapter)