My rebirth is different

Chapter 773 Countermeasures
"Let's talk about the number of registered players first, Manager Hu."

In the large conference room, Effie sat at one end of the conference table, and on both sides were the management related to the CSOL project.

It is now nine o'clock in the evening, and the game has been online for almost a day, and it is time to make a summary analysis of the situation of this day.

"The situation is good. The six regions are all full at present! According to the designed server capacity, each region can accommodate 50 players online at the same time, and the upper limit of registrations is 200 million. But today is the first day, and the players are basically online for a long time. It's been a long time, so the number of registrations for each server is 80.

Before coming to the meeting, the number of registrations has reached the upper limit, which is 480 million people.

There are also many players who have appealed on the official Facebook account and the official website forum, saying that they have not squeezed into the server after queuing up all afternoon, and hope that we can continue to open new regions. "

Manager Hu said with a beaming face.

Obviously, judging from the situation on the first day, CSOL is another phenomenal game!

The degree of popularity is no less than that of World of Warcraft when it was launched on the first day, even worse!

Effie nodded slightly. With a foundation like CS, it is not surprising that CSOL has achieved such results. If it is not so popular, it would be a surprise.

"So what about today's revenue? Manager Wang." She turned her head and asked again.

But Manager Wang did not have the bright smile of Manager Hu. He knows the financial data best. Before coming to the meeting, he had just read the overall revenue of CSOL today, and printed out the data and brought them to the meeting room.

"It's not too optimistic, Mr. Ai, please take a look at this data report." After speaking, Manager Wang opened the folder, took out a form and handed it to Effie.

After Effie took it, she looked at it carefully, and her face became serious.

CSOL adopts a permanent free model, so no matter how many players there are, if they are unwilling to pay, the company will not receive a penny!

Therefore, the revenue depends on the player's payment ratio, that is to say, the number of players is not important, but how many of them are willing to spend money is the key!
But from this report, the payment ratio on the first day is not optimistic.

Nearly 500 million players, of which less than [-] players, have made purchases in the in-game store.

And even for the [-] paying players, most of them just bought cheaper clothes, not many gun skins, accessories, etc.

The CSOL game has been launched from ten o'clock in the morning to nine o'clock in the evening, a total of eleven hours, with a total revenue of more than 90, less than 100 million...

This revenue data is not considered excellent for any online game.

Not to mention a phenomenal game like CSOL!
The server, bandwidth, and labor costs invested by the company are far more than this money.

Even if the daily income can reach about one million in the future, it will only be more than 3 million in a year, which is completely incomparable with World of Warcraft.

"Everyone take a look, and then share your thoughts." Effie said, handing the report to the person next to her.

After several managers looked at them one by one, everyone fell silent.

"Let's talk about it, say what you have, now you are all your own, and you can speak freely." Effie encouraged.

"This... is a bit unexpected. Why is it so low? Manager Wang, is this data correct?" Manager Hu asked suspiciously.

Today there are 500 million registered users, everyone is so passionate about games, how come their income is so low?

This is a bit unscientific!
Therefore, Manager Hu is very skeptical that Manager Wang has made a mistake in the data.

"That's right, I've checked it several times, and that's all." Manager Wang replied bluntly.

Manager Hu was silent, because this matter was too weird and beyond his comprehension.

Not only Manager Hu couldn't understand, but everyone in the conference room couldn't understand.

Yes, CSOL is a free game, and if more people play it, it does not necessarily mean that the income will be higher.

But it shouldn't be so low!
Before the game was launched, everyone had discussed the revenue of this game many times.

It can be said that various situations have been considered, and everyone agrees that as long as the number of players can be increased, the revenue will not be low at all.

Because before the WCG competition last year, through the launch of the commemorative skin box, everyone has seen the player's ability to pay and enthusiasm for paying!
Before the game was launched, everyone thought that even if the payment rate was low, there should be about [-]% anyway, that is, about ten out of a hundred people are willing to pay for the skin.

But today's situation is obviously far lower than everyone's expectations.

Today's payment rate is only about [-]%!
What's more, today is the first day of the game's launch. According to common sense, everyone's enthusiasm for paying should be higher.

"Mr. Ai, do we... want to try the payment system again, such as setting up several separate servers and adopting the payment system?" Manager Hu hesitated and asked.

Effie rolled her eyes. This idea is really not good. She asked back: "There are already free servers. If you are a player, would you go back to the paid server?"

"Uh... no." Manager Hu also found that his suggestion was really stupid.

Effie frowned, thought for a while, and said firmly: "There is no turning back! Since we have proposed permanent free, then this road must go to the end! Now the payment rate is low, there may be many factors, we need Solve these problems as soon as possible, rather than avoiding them.

Operations department, start a promotional campaign immediately. This time, you not only want to promote the quality of the game itself, but also pay attention to all kinds of cool skins!

In addition, you can contact the game big V on Facebook, let them put on a full set of cool skins, and post screenshots on Facebook!
Also, ask the public relations department to post on the major game forums to publicize how much they sold the rare skins through box openings and sold them to other players.I don’t need to elaborate on these things…”

Effie is a master of masters when it comes to publicity and rhythm on the Internet!
But don't forget, what is her origin.

When Facebook first started, she was the manager of the public relations department. She experienced countless times of Internet turmoil and secretly helped Facebook through several difficulties.

The plan she just proposed is indeed very precise.

When Effie judged, CSOL is a permanent free mode. Because players have just started to get in touch, everyone feels that they have taken advantage of it, and they can play online games without spending a penny.

Everyone is excited, and they are still complacent, thinking that the Facebook game has lost a lot of money, and they have been plucked by themselves!

So I am not willing to spend money to buy skins or something for the time being.

What our company has to do is to guide the players' psychology of comparison and showing off. Once the player's psychological defense line is broken, it will no longer be controllable.

The player's payment rate will naturally increase.

…………

Effie has a good grasp of the player's psychology, and her analysis is correct.

On the first day of server opening, many players were very delicate.

"Huazi, what rank are you now?" In a small city Internet cafe, smoky, a group of teenage boys squeezed inside, every computer screen was full of images of CSOL.

"Haha, I'm a silver one now, and I'll be able to get gold soon! Tonight, I won't go home until I get diamonds!" Huazi said with a big grin.

Sitting next to him was his good friend Xiao Li. Hearing Huazi's words, he said unconvinced: "Why are you a silver, and why am I still struggling with a bronze rank?"

"Your skills are bad, I want you to practice your skills more. You know how to chat with girls on the Internet all day long, and you even brag about my ranking screenshots to others." Hua Zi said disdainfully.

Xiao Li scratched his head and retorted: "What's the use of good technology? You're nineteen, aren't you still single? I'm not as good at CS as you are, but I've had several girlfriends!"

This sentence directly gave Huazi [-] crit points!

He became a little angry from embarrassment, and said with a straight face: "Then don't use my account to cheat on girls in the future!"

Xiao Li also stepped down from the stage a little bit, stiffened his neck and said: "If you don't borrow it, you won't borrow it!"

The two turned their heads, Huazi went to hit the gold rank by himself, and Xiao Li just had a not-so-good game experience, so he didn't bother to play this meeting.

I looked at my QQ friend list, and the avatars of the girls on it were also gray.

Switching back to the game interface, he began to study the things in the game, clicked on the store, and was just in a hurry to upgrade the rank during the day, so he hadn't looked at it carefully yet.

Looking around, Xiao Li felt that the clothes and some gun skins inside were very cool, so he was a little moved.

But looking at the price, a set of clothes costs eighteen?

This is too expensive!
Even some cheap skins cost five or six yuan, which is really not cheap.

And in the game today, I didn't see a few players using these skins and clothes.

Being idle and bored, Xiao Li opened Facebook, ready to browse Facebook for a while.

Among the people he followed, there were several CS masters, not fake masters like him, but real professional masters, and two of them participated in the WCG global finals last year.

Although his game skills are not very good, Xiao Li really likes to play CS, so he will learn about the game settings of experts, mouse DPI parameters and so on through Facebook.

Maybe it's because CSOL is online today, and those CS masters who follow have updated their Facebook pages, and all of them are about CSOL.

Xiao Li casually took a look at the popular list on the homepage of Facebook. CSOL is very popular. There are several news about this game on the list. It seems that there are still many players, Xiao Li thought happily.

Just click on the Facebook page of "Legend-Little Five", this is currently the most popular professional CS player in China, the man who beat the sniper god JONYR in the middle goal!
Oh..., it shouldn't be a man, because Xiao Wu is still young, so he won't say it's a boy.

(End of this chapter)