My rebirth is different

Chapter 776
"But it's strange that CSOL doesn't seem to be making money! Its first-day revenue has not exceeded 500 million. The player payment rate is extremely low, it seems to be only [-] out of [-]?" The vice president of operations said this The matter is also full of doubts.

If you only look at the other data of CSOL, you will think that this is another money-making machine, and the revenue must be super high.

But when he inquired about the first day of CSOL's online sales through his contacts, he was shocked.

Not intimidated by being too high, but by being too low...

For such a popular game, the revenue on the first day did not exceed 500 million!
In other words, if CSOL maintains this revenue every day in the future, it will be more than one billion in revenue in a year.

If it was another game company, if a game can earn more than one billion yuan in a year, it would be crazy happy.

But this is a Facebook game!
This is the online version of CS!
How much does World of Warcraft earn in a day?

Domestic game companies all know that World of Warcraft's revenue will definitely exceed 100 billion this year, and it is impossible to predict how high it will be.

CSOL's revenue, according to its fan base, shouldn't be inferior to that of World of Warcraft. Why is there such a big difference now!
Mr. Chen was also taken aback after hearing what the vice president of operations said.

This revenue flow, this payment rate is too outrageous!

Could it be that the Facebook game is self-defeating this time, using some kind of permanent free mode, and ended up playing itself to death?
From the perspective of the company, this permanent free model requires more investment than the paid model.

Because your game is free, the number of players must be many times higher than in the paid mode.

This is easy to understand, and of course many people like free things.

If there are more players, the server and bandwidth requirements you deploy will increase, and the expenses will also increase.

If the player's payment rate is high enough to make more money than in the payment mode, that's what it should be.

Why is the payment rate of CSOL so low now?

Mr. Chen was also puzzled.

He is also secretly thankful that he didn't go his own way and make Legend of Blood a free mode.

From the current point of view, domestic players are not conscious enough to spend money...

You provided a free mode, and the majority of players praised you, blowing you to the sky, and formed a group to "white P", playing the game more actively than anyone else.

But when they asked them to pay, they all pretended not to know that there is a built-in store in the game!

This year's players can't do it!

Mr. Chen came to a conclusion in his heart, and secretly gloated that the Facebook game had gone so smoothly.

Now I finally suffered a big loss, I stumbled, I deserve it!

"Ha, innovation also needs to pay a price. Thanks to Facebook Games, it has tested the free model for the majority of colleagues. At present, this road is not feasible. Okay, everyone has worked hard today, let's go back and rest." Mr. Chen waved his hand and said happily.

For the first time in a month since the Facebook game was launched on World of Warcraft, he felt that his breathing was smooth and he was in a good mood...

………………

On the first day of CSOL's launch, the number of players exploded, but the sluggish revenue quickly spread throughout the game industry.

When everyone talked about this incident, although they expressed regret, the smiles on their faces betrayed their true thoughts.

After the Facebook game was established, the pressure on the peers was too great.

Litigation, copyright infringement, monopoly of battle platforms, acquisition of super game companies, monopoly of domestic stand-alone game sales, and now extending its claws to the field of online games, who would not feel pressured to meet such a peer?
Since the establishment of Facebook Game, it has developed too smoothly. Backed by the huge traffic of Facebook, coupled with the strong financial support of a large consortium, it has swept the world!
Even world-renowned game companies such as Blizzard Games and Valve have been acquired. Looking around, the global game industry is almost no match.

Working with such a company is very stressful.

Maybe it's because the Facebook game company is too inflated, and they don't use the mature charging model, so they insist on doing something permanently free, and they suffer a lot!
As far as its large server area with a maximum of 10 people is concerned, it can be seen at a glance that there is a lot of investment, and the bandwidth fee is also very high. As a result, the daily turnover is only 500 million, which is not enough to cover the expenses.

After seeing the facebook game stumble, colleagues in the industry were all laughing, even ridiculing in private.

"Haha, I just want to know how Mr. Ai from the Facebook game is feeling now!"

"What kind of mood can I have, regret it, regret why I insist on innovation, I think I understand the psychology of game players very well. In the end, the player taught her a profound lesson!"

"Haha, Facebook games also have today. I'm curious, will Facebook games announce the abolition of the free mode and change back to the point card system."

"Probably not. Even if it loses money, the Facebook game can survive. But if the operation mode is suddenly changed, players will not be able to kill them!"

"I think it's better for everyone not to jump to conclusions. After all, CSOL has only been online for one day, and no one can see what will happen next. What if... players are suddenly willing to spend money?"

"Don't dream, you can play for free, who would be willing to pay for it? I bet that CSOL won't rush to open new areas in the future, just maintain these few large areas, so that every time players want to log in to the server, It takes a long time to queue. Then some VIP card may be launched. Players who pay for the VIP card can skip the queue and directly enter the server, charging in disguise. My idea is good. If the Facebook game adopts it, please pay for my planning Fee, thank you."

…………

Effie doesn't know about these outside discussions, and she doesn't care.

In the past two days, she has been busy coordinating the CSOL publicity and promotion of the brother company and various departments.

The failure on the first day, to be precise, was a failure in revenue.

It made Effie realize that the Facebook game is not yet fully responsive, and the company still needs to continue to work hard to improve.

The "permanent free" mode launched this time is definitely not a whim of hers, but a decision made by Effie after she has an in-depth understanding of the entire game industry over the past year and after careful consideration!
Effie believes that free is the most powerful promotional slogan and the most attractive for the majority of players at any time.

And a game, especially an online game, the number of players determines the upper and lower limits of the game.

She also learned a lot from leaders in various fields of the Internet such as Facebook and WeChat. These two companies do not make money, at least not currently.But no one can question their influence and prospects!
A company that does not make money, but keeps burning money, but everyone is optimistic about them. What is the reason?

The most fundamental, of course, is that they all have a huge user base!

Online games, in essence, can also be regarded as an Internet software. The biggest difference from stand-alone games is that in online games, everyone can have more interaction between people, which is the so-called "social attribute". "!"
Since it has Internet attributes, the number of players determines the future fate of this game!
So what is the most effective way to have more players?

Without a doubt, it's free!
By attracting a large number of players for free, when the player base reaches a huge number, it basically forms a monopoly in this type of game, which is also a blow to competitors invisibly.

Because the player's time is limited, he may have five hours of free time to play games every day, so when he spends five hours on CSOL, he naturally has no time to play other games.

Effie understood what a monopoly position meant.

Therefore, even if the first day of CSOL's launch was bleak, it didn't have any impact on her insistence on taking the free route.

What Effie considers is how to increase the payment rate of players on the basis of expanding the player base, instead of cutting costs and limiting the number of players.

"Aren't the current players not good? No! In my opinion, the current players are the best players! For the games they like, they can invest a lot of time and energy, and they don't hesitate to spend money. There are not enough players like this good?"

In the conference room, Effie straightened her body, stood at the end of the conference table, and scanned the heads of various departments.

Today's meeting is to discuss how CSOL will take the next step. Someone just suggested that the current player quality is not good enough, and we should limit the speed of opening new servers to save money.

"So, continue to open new regions! The number of CSOL players is definitely not just a few million, but should be tens of millions or even hundreds of millions! The operation and maintenance department should make a purchase plan as soon as possible, based on the scale of [-] million players , make a server purchase plan, contact the server manufacturer in advance, and make preparations for the purchase." Effie turned her head and ordered.

The person in charge of the operation and maintenance department got up immediately and replied: "No problem! Mr. Ai, I will make a plan immediately after the meeting, but... how long will it take to reach the scale of [-] million players? Because of this time issue, I need to communicate with the server manufacturer in advance."

Effie thought for a while, and said firmly: "Within half a year! If the number of CSOL players does not reach [-] million within half a year, it will be our failure!"

This time, Effie took a big risk in her decision.

Because the number of servers that can accommodate hundreds of millions of players is definitely not a small number!

Moreover, in the computer room of the Facebook game, all IBM high-end blade servers are used, and one machine costs more than 20 yuan!
Counting, a single server of CSOL can accommodate [-] players, and [-] servers form a large area, which can accommodate millions of players.

In other words, every time CSOL opens a new large area, the purchase cost of the server alone will be about 500 million!
(End of this chapter)