My rebirth is different

Chapter 804 New version, passion strikes

After Facebook went public, people in all departments of the company were in high spirits. They had developed very well, but now they have a lot of cash, so they are naturally ambitious.

The Facebook Entertainment Business Group under its jurisdiction has established the Facebook Film and Television Media Company, which has recruited a large number of stars and directors, and has invested [-] million to shoot "Youth Trilogy". During this period, it has attracted everyone's attention.

And Facebook went global and began to implement it. The North American company was established and the helm was in place.

The company's stock price has also continued to rise, with a total market value of 400 billion U.S. dollars, and the status of the domestic Internet hegemony has long been firmly established!

And the brother company that has not yet been listed is not as excited as they are. For Facebook games, Effie has a meeting with the directors of the operation department to discuss the payment rate of CSOL.

During this period of time, the word payment rate has been hovering in Effie's mind. How to increase the payment rate of CSOL players, she has been thinking about it day and night.

"How is the situation now? How much has the player payment rate increased?" Effie asked this question in the first sentence.

The boss of the operation department is obviously also mentally prepared, and without looking at the data, he directly replied: "The increase in the past few days is not bad, and the number of paying players is increasing, but because there are more servers and new players, the number base has become larger, so the payment rate It seems that the improvement is not too much, only about [-]%."

During this period of time, CSOL opened a lot of new areas, and a large number of new players flooded into the server.

In fact, it can’t be said that they are new players. Most of them are transferred from CS. Now CSOL is gradually replacing CS. There may be some players whose computer configuration is really rubbish. Still in CS.

However, with the popularity of CSOL, the number of CS players is slowly decreasing, and all of them are transferred to CSOL.

After all, the two games have exactly the same core, the gameplay is the same, even the maps are the same.

It's just that CSOL has done more exquisitely, the character modeling is more refined, and there are many more bells and whistles.

Moreover, it is a new game, and its engine technology is more advanced.

If conditions permit, who would not play new games and stick to old games? Besides, CSOL is also a free game, no need to spend money.

This "permanent free" directly cancels the threshold of CSOL!

This has led to the CSOL project team of Facebook Games trying their best to open a new area during this period of time. If they don't open it, it won't work. There are too many new players...

Every day, a large number of players yell at the official website forum, saying that they can't squeeze into the server and have to queue for a long time.

Continuously opening new areas, while maintaining the player retention rate and online time in the old areas, it stands to reason that this should be the dream of every online game company.

But there is no joy on the faces of the Facebook game CSOL project team.

Because I have been investing, but the revenue has not kept up, the players' money is not enough to buy servers!
this thing got...

…………

After listening to the words of the director of the operation department, Effie frowned. This free model obviously still faces many difficulties.

Even harder than the most difficult situation I had imagined in advance!

Domestic players are really...unconscious!
After giving them the opportunity to prostitute for free, they are so daring, they are not polite at all!
CSOL is launched and operated around the world at the same time, and Effie has always been familiar with foreign operations.

The situation in foreign countries is much better, the payment rate has already reached more than 15.00%, and the current revenue has reached profitability.After the number of players stabilizes and the server investment decreases, the profit ratio will increase significantly.

Colleagues from Facebook North America gave a thumbs up when they mentioned this matter, saying that Mr. Ai is still amazing, and the free model he developed is really a leading global operating model.

When she heard this, Effie wanted to cry. Foreign countries have started to make money, so why is it so difficult at home.

As of now, the game has been online for a while, and the payment rate has not improved.

It seems that this is forcing myself to make a "big move"!

She gritted her teeth lightly, raised her head and said: "Update the version in advance, launch the season system, and sell the battle pass! In addition, the battle pass is on sale for the first time, and the rewards are quite generous! I want most buyers to be tempted. Let them willingly pay for a pass!"

Because it is the parent company of Villefort, Facebook Games is of course not an ordinary game agent. It has great power and can make appropriate changes to the game mode according to the specific conditions of the mainland.

Take the "season system" and "battle pass" that Effie said, which were created by the mainland itself.

Originally, Effie planned to release these two trump cards after a while, but the situation is not good now, and she is under a lot of pressure, so she can only release them in advance.

…………

The so-called season system is to prevent the player's rank from solidifying, and then lose interest in qualifying for rank upgrades.

Then every year is counted as a season, and after the season, all the rank points will be cleared!

In the second year, you will also be allowed to start ranking from the beginning and upgrade your rank.

In this way, most players can maintain their passion for the game and reduce the player turnover rate.

In essence, this is a good improvement that can maintain the longevity of the CSOL game and keep players fresh every year.

The battle pass is a complete "cheat" method.

In the future, there will be two paid and free versions of the battle pass for each season.

Obviously, the paid version of the battle pass rewards a lot better stuff than the free version!
For example, out-of-print gun skins, clothing sets, etc., a set of paid battle passes will be released every season. These things will no longer have access to channels after this season.

Now the player payment rate is low, isn't it just that opening the box does not guarantee that good things can be produced, and if those good things want to be extracted by opening the box, the investment is too large, and ordinary players cannot afford it.

It doesn't matter, you can buy a pass, as long as you can complete the above tasks, you will definitely get the final reward!
This also involves consumer psychology. The rewards on the pass are set on a daily, weekly, monthly, and seasonal basis.

Correspondingly, uncomplicated game tasks.

For example, log in to the game every day, play three games a day, how many opponents are killed every day, etc., such simple and quantifiable tasks.

In this way, as long as each player is willing to do it, he can easily complete the task and get the reward of the day.

Completing the task and seeing the increase of your points can bring satisfaction in itself, coupled with the reward system of instant feedback, it can give you a great sense of accomplishment.

In this way, it can also stimulate players to guarantee their game time every day in order to complete the pass mission.

It turns out that after many people have reached the king level, they may play less, because they are already at the top and their pursuit is not big.

But with the pass, the masters have to work hard for their king rank every season.

Novices also have more opportunities.

…………

The permanent free CSOL launched by Facebook Games was the most concerned thing in the domestic game circle in 2004.

It can be said that many people care as much as Effie about whether this model will make money or not!
As for CSOL's revenue situation, several major competitors have figured it out clearly, and it is unlikely that this kind of thing will be kept secret.

As long as the other party wants to know, there is always a way.

"Haha, is Facebook game shooting itself in the foot this time? Obviously there is a mature charging model, so they have to go for free forever! I heard that their current revenue is not enough for the server And the investment in bandwidth. Mr. Ai's face is pale and he has lost a lot of weight!"

Shanda's headquarters, in Mr. Chen's office, the company's vice president of operations is reporting work happily.

When talking about the CSOL of the Facebook game, the vice president beamed with joy.

But Mr. Chen didn't add insult to injury and mocked Effie.

He just frowned slightly, and said: "It doesn't make sense, I feel that since they dare to launch the permanent free mode, they must have a lot of confidence, at least they have a backup. Otherwise, will Fei always agree?"

The vice president's face froze, that's right, Mr. Fei of the Facebook family is recognized in the industry as "the god of business that only emerges once in 1000 years"!
Since his debut, he has never missed a record!
How could such a person allow his company to make such a big mistake.

There must be something strange in it...

"Mr. Chen! The CSOL of the Facebook game has released a new version, and the announcements are out! In the new version, there are new things, such as the season system and the battle pass." Mr. Chen's assistant pushed open the office door and hurriedly reported .

This is one of the tasks Mr. Chen arranged for him. He always pays attention to the news of the Facebook game company. If there is any new situation, report it at any time!
The faces of Mr. Chen and the Vice President of Operations changed at the same time. Did the Facebook game make another big move!
What the hell is this "season system" and "battle pass"?

Why do Facebook games engage in things that my peers can't understand all day long? Who came up with it!

Mr. Chen turned on his computer and logged into the CSOL section of the official Facebook game website, and he saw a big banner announcement.

"CSOL1.0 version is officially launched tonight, please update as soon as possible.In the new version, the season system will be launched, and every year will be a season in the future, and 2004 will be the first season of CSOL.

At the beginning of each season, the in-game store will launch a paid season battle pass simultaneously.Players who do not purchase a paid battle pass can also have a free battle pass.

By completing the tasks on the battle pass, players will get a lot of precious rewards!
The new version, passion strikes.

Stay tuned! "

Mr. Chen read the announcement several times, then raised his head, and asked a little uncertainly: "This...battle pass is for making money..."

(End of this chapter)