My rebirth is different

Chapter 828 The Most Conscientious Company on the Internet
"Companies with conscience need to be treated with kindness"

After the announcement of Facebook Entertainment was released, some big Vs on Facebook posted comment articles.

In the article, the big V said bitterly that most of the domestic Internet companies are relatively bad.And the Facebook company strictly abides by the bottom line, does not plagiarize or pirate, respects intellectual property rights, and does its best to provide a good user experience for all users.

Such a conscientious company is really rare.

However, every company needs to survive, and it is impossible to keep giving for nothing without getting anything in return.

The boss of the company may not care about money, but the salaries of the company's employees are always paid, and the investment in various software and hardware also requires a lot of money.

Therefore, the company must make a profit.

Isn't it natural that Facebook Entertainment has such a huge initial investment, and now it can recover some of the cost through advertising?
Why would anyone object?

Are these people used to watching pirated copies, and they always feel that they should get whatever they want in front of them, without spending a penny.

If everyone is like them, then no company will seriously do content anymore, because they won't get anything in return.

Finally, the big V also appealed to Facebook Entertainment, please open the payment system as soon as possible, he wants to support a conscientious company like Facebook Entertainment.

…………

Similar articles have sprung up like mushrooms on Facebook, including many portals and forums on the Internet.

Voices protesting the ads were silenced, replaced by articles advocating Facebook entertainment.

In the face of the facts, those who opposed the advertisements were silent, because they also felt that what they did was not genuine, and they felt a little blushed when they read the articles criticizing them.

Yes, I watched all kinds of TV dramas and movies on Facebook videos with peace of mind, and thought the 30-second commercials were too long.

However, who knows how much Facebook Entertainment paid for the copyright of these videos.

Who knew that in order to allow everyone to have a smooth viewing experience, Facebook Entertainment had to pay such a high monthly fee for several large data centers and countless servers.

Now that all the data is in front of him, everyone is speechless.

Some people launched a poll to ask if everyone supports the membership payment system for Facebook videos.

If you think the advertisements are too annoying and waste your time, you can watch them without advertisements by signing up as a member.

If you don't want to pay, then you don't have to sign up for membership, and you can still watch various movies and TV shows normally, but you have to accept advertisements.

Don't tell me, it's really as high as 60.00% of the five or more netizens who have chosen to support membership free advertising.

Of course, everyone hopes that the membership fee will not be too high, otherwise it is really unaffordable.

…………

"Mr. Dong, should we take this opportunity to start the membership payment system? This is a good time."

Facebook Entertainment, someone suggested it at the management meeting.

Everyone has noticed the changes in public opinion on the Internet in the past two days.

Seeing that the direction of the wind is turning in favor of Facebook entertainment, everyone's minds became active, and they thought that we should take the opportunity to set up a payment system.

Dong Xiaoxue was still relatively calm.

She smiled and said: "It is not suitable to introduce a payment system for the time being. Don't look at the voting on the Internet. I dare say that among the voters, those who are in favor of launching paid memberships, if they really want to ask him to pay, at least some 80.00% of people are unwilling. That is to say, only about [-]% of people are really willing to spend money to support the genuine version! This is also the case when the membership fee is relatively low. If the membership fee is relatively high, this proportion have to be lowered further.”

Everyone was silent, Dong Xiaoxue still made sense.

There is a big difference between expressing support verbally and actually supporting it out of pocket.

"Then shall we always follow the free route? If we only rely on advertising, it is still unstable, and it is more restricted by advertisers and brand manufacturers." Someone said unwillingly.

Online video advertising is still in the exploratory stage at present, and there are not many brand manufacturers willing to pay a lot of money for advertising.

To be honest, it is not realistic to expect this to achieve revenue balance.

Especially for big brands, they still don't think highly of online advertising.They would rather spend a lot of money to advertise on TV stations than spend less money to advertise on the Internet.

Because many big brands believe that the spending power of Internet users is limited, and the real high-quality consumer groups are still mainly TV viewers.

Of course, this view is not correct, because many data have shown that the mainstream group of the new generation has gradually abandoned TV and replaced it with computers and the Internet.

But there is still a long way to go to reverse this concept.

Dong Xiaoxue has answers to the management staff's doubts, because she has already discussed these issues with Yu Wenfei.

"Of course not! Before setting up Facebook Entertainment, Mr. Fei had an in-depth exchange with me.

I clearly remember that he told me that the products under Facebook Entertainment will be the first batch of products in China that firmly follow the fee-based route, and will also explore a feasible path for the domestic Internet content payment model.

In the future, we will provide users with high-quality exclusive content, and these exclusive content, of course, need to spend a lot of money to produce, and it is a continuous long-term investment.

This model determines that we cannot maintain the company through financing or investment from the parent company, we must have the ability to make blood!
Advertising revenue is only one aspect, and this alone is not enough.

Therefore, the membership system must be launched.Because when the user base reaches a certain level, the monthly membership fee will be a very considerable income!

And this income is still a continuous and stable income!
It is impossible for any company to give up such a high-quality revenue channel, and we are certainly no exception.

But in order for users to pay willingly, we still have some preparations to do.

E.g……

Exclusive blockbuster TV series!

If users want to watch it, they have to come to Facebook video, and they can't see it anywhere else.

Some time ago we cracked down on piracy, and we were also preparing for it. "

Everyone noticed sensitively that Dong Xiaoxue mentioned a problem, that is "exclusive popular TV series"!
Is it...

The company is investing in the "Youth Trilogy"!
Obviously, it is basically unrealistic to buy exclusive broadcasting rights from other film and television companies for such popular film and television dramas.

These days, TV dramas are basically filmed by TV stations' own companies.

As for movies, theaters still have an absolute advantage.

And the movies and TV shows that haven't been released yet, who knows if they will be popular.

But there are exceptions to everything, and the "Youth Trilogy" that is being filmed is an exception.

This TV series is a typical example of being popular before it is filmed!

Because it is an adapted screenplay, the original work is too popular...

It can be said that in recent years, there are basically no middle and high school students, including college students, who have not read or heard of "The Trilogy of Youth".

These books, the earliest ones have been on the market for more than four years, but they still rank in the top five on the book sales list!
The latter two books even took over the first two.

This shows how popular this trilogy is.

The author of the original work, Yu Wenfei, has become a national idol in the past two years. His influence has long been out of the circle and he has become a public figure in the whole society.

With the blessing of his halo, this drama has become a phenomenon-level drama series that became popular before it was filmed!
Coupled with the investment of Facebook Entertainment at all costs, the two directors joined forces to shoot.

On the Internet, there are already countless boys and girls who are eagerly looking forward to the launch of this drama.

Dong Xiaoxue's plan is to use this drama as a breakthrough to officially start the road of charging fees for Facebook videos!

Want to see "Youth Trilogy"?

Only the Facebook video can be seen, and it is impossible to see it elsewhere.

Piracy websites have been closed down by us, and they can’t be found on Baidu.

If you want to watch it, then pay for it. You can watch two episodes a day if you become a member. There are a lot of episodes in the trilogy.

The exact number of episodes is actually not known yet, because it depends on market performance and audience feedback.

If it is very popular, then shoot more.

The filming this time adopts the European and American filming mode. It is divided into seasons. The first season has a total of [-] episodes, and it will be launched after filming.

The latter is to adjust the characters and plot according to the audience feedback of the first season.

Which character the audience likes, then add a play to him!
Whichever branch plot direction you like, then lean in that direction!

If it is really popular and becomes a phenomenon-level drama series that explodes, it is not impossible to film a dozen seasons.

In this case, there is a basis for charging.

Assuming that members can watch two episodes a day, it doesn’t mean that non-members are not allowed to watch. Facebook videos are more conscientious, and users who really can’t afford it will not give up.

However, if non-members want to watch this kind of drama, they can only watch one episode a day.

This means that non-members are half as far behind as members.

So when the members were enthusiastically discussing the latest plot on the Internet, non-members could only "louch" below and watch eagerly, not knowing how to speak if they wanted to intervene.

The same is true in reality. In companies and schools, when paying members get together to discuss the VIP episode that has just been broadcast, non-members themselves will walk away with low self-esteem.

The circle of "noble" paid members, poor ghosts can't get involved...

Faced with this situation, can ordinary people bear it?
That must be unbearable, grit your teeth, and pay for a membership.

This is cultivating user habits!

In the early days, when everyone did not have the habit of paying, it was really necessary to use some means to force them.

Because people are selfish, no one wants to pay if they can not pay.

But when it’s time to pay for it, and you really want the item, you just pay for it.

Slowly, it becomes a habit.

Get into the habit of paying for things you love!
(End of this chapter)