My rebirth is different

Chapter 834 Extreme Pressure

Chapter 834 Extreme Pressure
"Buy me a plane ticket immediately, I'm going to Pengcheng!"

Cai Mingjie arranged calmly.

He is going to meet the boss of the legendary mobile phone company, this list must not be lost!

The secretary led away, and Cai Mingjie turned back to the conference room.

A group of company executives in the conference room were discussing a lot, and the boss was called out by the secretary just now.

Although everyone didn't know what happened, but looking at the face of the boss's secretary, it didn't feel like a good thing.

After Cai Mingjie walked in, everyone calmed down and sat upright, waiting for President Cai to speak.

Cai Mingjie asked the director of the R&D department calmly, "The system that currently supplies Legendary mobile phones can reach 2000 million to 3000 million units without affecting the quality. If the cost is minimized, the minimum can reach How many?"

The director of the R&D department was a little stunned, and he replied subconsciously: "This has to be discussed with the foundry, I guess it can be reduced by about [-]%."

Cai Mingjie nodded, knowing what to do.

He has to prepare for the worst, which is to fight a price war with competitors.

Cai Mingjie did not doubt the information conveyed by Legendary Mobile, because it is really not difficult from the chip to the one-stop complete machine solution.

Any major chip factory can easily do it in two or three months.

Especially the three big manufacturers Texas Instruments, Qualcomm and Infineon, if they want to do it, they will definitely be able to have higher quality and lower costs than their own companies.

In the past, because of the arrogance of Europeans and Americans, these chip manufacturers disdain to do this.

But maybe a certain big factory suddenly opened up, and it also took a fancy to the vast world of the mainland market...

…………

In Pengcheng, the headquarters of Legend Mobile, Wang Jinbao was asking Hu Jinchang a little worriedly.

"Mr. Hu, do you think that MediaTek will back down? Let's not mess it up. If MediaTek is tough enough, it refuses our conditions. Then when these chips are used up, we will run out of stock. Temporarily find The design company of the company will not be able to come up with an alternative in the short term.”

Obviously, in the call to MediaTek, it was said that there were competitors with better prices, but Hu Jinchang was just playing "empty city tricks".

The purpose is to force MediaTek to submit and prepare for the acquisition.

And what Hu Jinchang is preparing this time is not just this move, he has a whole set of plans waiting for MediaTek.

This plan was called "extreme pressure" by Hu Jinchang!
From the company level, it is necessary to hit the confidence of MediaTek's management and reduce the business volume of MediaTek.

From the perspective of the stock market, this "black swan" event should also be used to significantly reduce MediaTek's stock price, so as to reduce the cost of contract termination during the acquisition.

Therefore, after making that phone call, Hu Jinchang waited for the high-level executives of MediaTek to come to "seek peace", and he was confident enough to handle the other party.

Because in 2004, the chip market was still a buyer's market, far from the seller's market more than ten years later.

MediaTek is just a "new recruit" in the mobile phone chip industry, and is not qualified to challenge a low-end mobile phone brand manufacturer like Legendary Mobile.

Therefore, after hearing Wang Jinbao's worry, Hu Jinchang just smiled slightly.

He said calmly: "Wait, Mr. Wang, three days! I bet that within three days, MediaTek will definitely panic, and their executives will definitely fly over to have an interview with us. Of course, they Coming here is nothing more than giving us a price cut, and we can't agree to it. Just watch my old Hu's performance then!"

…………

As expected by Hu Jinchang, let alone three days.

On the afternoon of the call, MediaTek called and said that their president Cai would be flying to Pengcheng tomorrow, and hoped to meet and chat with the bosses of the legendary mobile phone company.

When answering the phone, Hu Jinchang said in an impatient tone on purpose: "Oh, I've been very busy these two days, Gao...oh, there are other companies coming to visit and inspect, and I may not be free to receive Mr. Cai."

In his words, as if he had slipped his mouth, he said the word "high".

Cai Mingjie's assistant on the opposite side thumped in his heart, and immediately thought of "Qualcomm"!
In the mobile phone chip industry, there is no other company except Qualcomm that starts with the word "high".

Sure enough, Qualcomm did the trick!

Anyway, Hu Jinchang finally agreed to let Cai Mingjie come over for the sake of the face of his former partner, and have a chat face to face.

…………

After hanging up the phone, the assistant felt a little angry.

He asked Cai Mingjie, who was sitting next to him, "Mr. Cai, why did we beg Legendary Mobile Company so lowly!

Now our MTK system has become well-known in the mainland, and there are many small brands in Pengcheng begging us to supply them with chips. Originally, it was because of the large volume of Legendary that we gave them priority supply.

Well now, they have a replacement company and are going to kick us out!Then it’s better not to cooperate, our chips are not unsellable.

Selling to those small brands, the price is even higher, and our profit will be higher. "

Cai Mingjie shook his head with a wry smile. If it was an ordinary employee, he wouldn't bother to explain the reasoning.

But this assistant is his son, and also his designated next-generation successor.The purpose of letting my son be an assistant by my side is to train him, so I still have to tell him the reason for this.

"You, you only see the surface, it seems that our MTK system is very popular. But you don't understand the deeper truth."

The assistant retorted: "As long as the product sells well, can there be any deeper reason? Of course, our products are of good quality."

Cai Mingjie waved his hand, "However, consumers buy mobile phones and mobile phone brands, and which consumer knows what chip is used in your mobile phone? Who cares about this. Therefore, our customers will always be mobile phones. manufacturer.

Moreover, because of positioning issues, our chips are designed and the target market is the low-end market in mainland China!There is no doubt that European and American mobile phone manufacturers will not purchase our chips. "

The assistant nodded, jokingly, major manufacturers such as Nokia, Motorola, and Samsung either have their own chips, or they have long-term cooperation with Qualcomm and Texas Instruments, and they have their own design teams.

There is no need for a one-stop mobile phone solution.

What big manufacturers need is mobile phone personalization!

Because of high-end machines, the most taboo thing is homogenization...

Cai Mingjie went on to say: "As for the low-end market in mainland China, if it was years ago, I still have the confidence to rely on the support of many small brands to occupy the market. But in just a few months, it can be said that the situation has changed, and everything has changed. It’s the same. The current Legendary mobile phone is the king of the mainland’s low-end brand mobile phone market! There is no competitor that can compete with it. If we lose this customer, we will lose the entire market.”

The assistant was silent, he understood what Cai Mingjie said.

In the final analysis, it was because of the more confidence of the legendary mobile phone company!
People have a market share, and the brand has a strong reputation and appeal. Consumers recognize the legendary brand, not MediaTek's chips.

Therefore, no matter what chip the Legendary mobile phone uses, judging by the current trend, it will still be able to sell well, occupying most of the shares of low-end brand mobile phones!

And after MediaTek lost the legendary mobile phone customer, what about relying on those small workshops in Huaqiangbei?
How many chips can be sold...

Because of the existence of legendary mobile phones, the small mobile phone workshops in Huaqiangbei are definitely not as happy as the previous two years, and the price is not much different.

However, there is a huge gap between brand awareness and quality, and consumers are not stupid, of course they know how to choose.

Therefore, when faced with the legendary mobile phone, MediaTek had to bow its head, no matter how wronged it was, it had to hold back its anger and seek peace!

When the strength is not as good as others, you must stand at attention when you are beaten.

…………

Pengcheng, Legend Mobile headquarters office building, conference room.

Cai Mingjie was sitting inside waiting with his secretary and assistant.

"I've been waiting for more than an hour, and their attitude is too contemptuous!" the assistant, his son, said angrily.

"What are you panicking about? They are such a big company, they have achieved sales of 30 billion in two months! It's normal to be busy, and they are not too contemptuous. They have tea and snacks, and the hospitality is quite considerate." Cai Mingjie laughed happily. He said, not in a hurry at all.

"Hey..., I went to the door, I was suffocating." Said, Cai Mingjie's son got up, pushed open the door of the meeting room, and went outside.

Cai Mingjie didn't care either. He guessed that his son was addicted to cigarettes, so he went outside to get some fresh air and smoked a cigarette, so don't worry about him.

As a result, after a few minutes, the son hurriedly opened the door and came in.

"It's bad! I just saw Mr. Hu from Legendary Mobile. He was the vice president who went to our company to discuss purchasing last time. He was sending a few foreigners out. I also heard them discussing about custom chips and shipments. The volume will reach 2000 million this year..."

Cai Mingjie's face became serious. It seemed that the other party really wanted to return MediaTek as a supplier.

Those foreigners should be the negotiators sent by Qualcomm.

But the tone of the legendary company is really big, 2000 million a year!

After thinking about it, Cai Mingjie felt that this amount was not an exaggeration.

In the first two months, the legendary mobile phone has sold 300 million mobile phones. It is said that this is due to limited production, otherwise the sales data may be even higher.

Maybe within this year, they can really complete the sales of 2000 million.

So……

This customer can't lose himself.

The mainland market is huge, and the mobile phone industry has indeed been developing at a high speed in the past two years.

But the total market is only that big. High sales volume of a mobile phone company means low sales volume of other mobile phone companies.

According to Cai Mingjie's estimate, the low-end mobile phone market on the mainland may only have a total shipment volume of about 3000 million a year.

The Legend Mobile family will take up two-thirds of it!
Such customers are of great significance to MediaTek.

(End of this chapter)

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